QSR Uncut

Reinventing Your Brand Identity, with Rusty Taco President Dan Smith

QSR magazine Season 1 Episode 182

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice.