Tap Into An Expert Podcast
Tap Into An Expert is your go-to podcast for unlocking the secrets of Retail Media Networks, eCommerce, and Omnichannel marketing. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector.
Join us as we explore a diverse range of topics, from the latest trends in retail media to innovative advertising strategies and best practices. Our expert guests from all facets of the industry share their knowledge and experiences, offering you a unique perspective on how to navigate challenges and seize opportunities within the retail landscape.
Tune in to Tap Into An Expert and empower yourself with the expertise needed to thrive in today's competitive market. Subscribe now and get ready to transform your approach to retail media!
Episodes
13 episodes
Challenger RMNs & the Retail Media Flywheel: How Content and Omnichannel Strategy Will Shape the Future | Andrew Lipsman
What if the most exciting breakthroughs in retail media are happening far from the spotlight of the industry’s biggest players? Right now, a new generation of challenger retail media networks is quietly rewriting the rules. These second and thi...
Omnichannel Advantage: Driving Growth with Smarter Metrics, Upskilling, and Accountability | Chris Perry
Omnichannel Advantage Unlocked: How Retail Media and eCommerce Leaders Drive Growth Through Smarter Metrics, Upskilling, and Accountability | Chris Perry of FirstmovrUnlock the secrets to omnichannel marketing success i...
Unlocking Mid-Funnel and Loyalty Program Opportunities in Retail Media Networks
In this episode of the Tap Into An Expert Podcast, host Eric Sheinkop sits down with Rick Ton, a renowned retail media strategist and former growth marketing leader at Meta, Sam’s Club/Walmart, Under Armour, and Walgreens, to explore h...
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Reimagining Retail: The Intersection of Marketing and Media
This episode of Tap Into An Expert explores the transformative intersection of marketing and media within the evolving retail landscape. Host Eric Sheinkop speaks with Kevin Weiss, Vice President of Retail Media at Skai, to delve into ...
Retail Wire and Eric Sheinkop Live from Shoptalk | Special Episode
This special episode of Tap Into An Expert brings you an exclusive conversation recorded live at Shoptalk Spring in Las Vegas. Host Chase Binnie, CEO of RetailWire, sits down with Eric Sheinkop, CEO and Co-Founder of The Desire Company...
Marketplace Revolution: How Retail Media and eCommerce are Redefining Success
This episode explores the dynamic intersection of retail marketplaces, retail media, and expert-driven marketing. Host Eric Sheinkop speaks with Kiri Masters, a leading expert in eCommerce and retail media, recognized as a Top 100 Retail Influe...
Media Meets Merchandising: The New Era of Retail
This episode of Tap Into An Expert dives into the ever-expanding world of Retail Media Networks (RMNs) with industry expert Drew Cashmore. Host Eric Sheinkop speaks with Drew, a seasoned professional with extensive experience at Walmar...
The Evolution of Retail Media
Episode 5 of Tap Into An Expert explores the dynamic evolution of retail media networks and their increasing importance in the commerce landscape. Host Eric Sheinkop speaks with Lauren Livak Gilbert, a commerce strategist and Executive Director...
Combating Skyrocketing Online Returns
Episode 4 of the Tap Into An Expert Podcast, titled "Combating Skyrocketing Online Returns," tackles a growing concern for retailers, particularly online retailers: the surge in product returns. Host Eric Sheinkop interviews Ryan Diehl...
Rise of the Expert: Influencers and the Shifting eCommerce Landscape
In this episode of Tap Into an Expert, host Eric Sheinkop sits down with Ash McMullen, Head of eCommerce at Advantice Health and a seasoned eCommerce leader with over 15 years of experience, to explore the fascinating evolution of infl...
Staying Creative and FTC Compliant
Episode 2 of the Tap Into An Expert podcast delves into the critical topic of the Federal Trade Commission's new rules on fake reviews and endorsements, exploring their impact on brands, retailers, and the overall eCommerce lands...
Unboxing the Truth: Navigating the Fake Product Review Epidemic
In this debut episode, host Eric Sheinkop and FTC regulations expert attorney Jim Dudukovich expose the growing problem of fake product reviews. With 95% of customers relying on online reviews, the discussion reveals the latest FTC regulations ...
