Coffee N° 5 with Lara Schmoisman
This is the extra dose of caffeine every entrepreneur needs in their life. Dive deep into the factors that make or break a business. Each episode, you’ll experience new and exciting conversations with successful entrepreneurs and experts from a variety of industries to give you the insight and motivation you need to build a company that really makes an impact. Let go of what’s holding you back; become the entrepreneur you were meant to be. Grab a cup of coffee and join Lara Schmoisman for Coffee N° 5!.About Lara Schmoisman: Digital weaver and powerhouse marketing strategist. Named one of 2021 Forbes Next 1000 and LA Times Inspirational Women and transforming brands to becoming profitable, innovative, and sustainable. Born and raised in Buenos Aires, Argentina, Lara is the founder & CEO of The Darl, an international speaker, and former lecturer at California Polytechnic State University. Lara is a unique combination of Jewish and Latina, outspoken by nature, tenacious, armed with grit and a sexy accent.
Coffee N° 5 with Lara Schmoisman
Building Blocks of a Global Brand with Pascal Houdayer
Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips and tales from a seasoned pro!
We'll talk about:
- Evolution of creating a brand – and the surprising first step.
- How brand identity drives placement, partnerships, and much more.
- The link between ingredients and brand identity.
- The importance of aligning your marketing strategies with claims, consumers, and the law.
- How to translate brands across geographical markets.
- How to educate retailers about new brands using branding and strategy.
For more information, visit Pascal Houdayer's Linkedin.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman