Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Episodes
223 episodes
When Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman
Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are direc...
•
5:44
Integrated Marketing in Action: The IEMA System with Lara Schmoisman
Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares pract...
•
4:40
Beauty Connect LA: Behind the Trends Driving the Industry with Joanne Murphy
Joanne Murphy, Senior Conference Producer at Kisaco Research, joins Lara Schmoisman on Coffee Nº5 to pull back the curtain on Beauty Connect LA—one of the industry’s most strategic gatherings for founders, investors, and innov...
•
22:22
The Future of Creativity: Building Emotionally Intelligent AI with Lalla Asmaa Alaoui
Lalla Asmaa Alaoui, architect, luxury designer, and founder of AllMyAI, joins Lara Schmoisman on Coffee Nº5 to talk about the next frontier of AI—where emotional intelligence meets innovation. From building HorseHub, the world’s first ...
•
24:50
Inside SXSW: 35 Years of Community, Creativity, and Constant Reinvention with Hugh Forrest
Hugh Forrest, transformative leader of SXSW and founder of Gather and Grow, joins Lara Schmoisman on Coffee Nº5 to share how a local music festival became a global hub for technology, culture, and creativity. From building community to reinvent...
•
27:06
Accessibility, Compliance, and Conversions: Why Digital Inclusion Is a Business Imperative with Bet Hannon
Bet Hannon, web accessibility expert and founder of AccessiCart, joins Lara Schmoisman on Coffee Nº5 to break down what accessibility really means for websites, marketing, and global compliance. From ADA lawsuits to the EU Accessibility Act, Be...
•
24:56
Bootstrapped to Beauty Powerhouse: Scaling SUGARED + BRONZED with Courtney Claghorn
Courtney Claghorn, co-founder of SUGARED + BRONZED, joins Lara Schmoisman on Coffee Nº5 to share how she bootstrapped a beauty service out of her apartment into a nationwide brand. From $1,000 in startup capital to 10 stores before raising fund...
•
26:28
Eternal Beauty: Redefining Skincare and Self-Worth with Alec Batis
Alec Batis, beauty industry veteran and founder of Sweet Chemistry, joins Lara Schmoisman on Coffee Nº5 to unpack the pursuit of eternal beauty. From organ regeneration science to peptide innovation, he shares how true beauty goes beyond flawle...
•
Season 6
•
Episode 32
•
37:22
The Science of Skincare: How Pharma Innovation is Redefining Beauty with Mark Menning, PhD
Mark Menning, PhD, pharmaceutical scientist and founder of MARK Los Angeles, joins Lara Schmoisman to unpack how flavonoids, clinical trials, and advanced delivery systems are reshaping skincare. From FDA-approved antivirals to cold sore serums...
•
Season 6
•
Episode 31
•
25:46
The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro
Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered conne...
•
Season 6
•
Episode 30
•
27:32
The Hard Truth About Beauty Innovation with Steven J. Edelstein
Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation th...
•
Season 6
•
Episode 29
•
28:03
The Brand Growth Secret: Advocacy Marketing with Henry Barton
Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ...
•
Season 6
•
Episode 28
•
27:05
Beyond Transactions: Building Loyalty That Lasts with Ken Hughes
Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts.We'...
•
Season 6
•
Episode 27
•
31:05
Why Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-Rad
Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes ...
•
Season 6
•
Episode 26
•
39:51
How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)
Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.We'll talk about
•
Season 6
•
Episode 25
•
26:55
The Digital Revolution: User Experience and Tech Strategy with Don Allen
Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.We'll talk about
•
Season 6
•
Episode 24
•
26:49
The Truth About Social Media Strategy with Mimi Banks
Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.We'll talk about
•
Season 6
•
Episode 23
•
24:45
Beyond the Pitch: Sales, Positioning, and Pricing with Blair Enns
Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth.We'll talk about
•
Season 6
•
Episode 22
•
32:32
Built to Scale: Strategy That Performs with Chelsea Grayson
Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on stra...
•
Season 6
•
Episode 21
•
23:25
Leading Through Connection: A Smarter Approach with Sara Pereda
eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection....
•
Season 6
•
Episode 20
•
26:30
Owning the Stage: The Global Vision Behind Cosmoprof with Liza Rapay
Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.
•
Season 6
•
Episode 19
•
31:41
The Real Strategy Behind Retail Events with Elizabeth Robillard
Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight...
•
Season 6
•
Episode 18
•
26:40
Communicate Like a Brand That Means it with Jeanne Meyer
Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand t...
•
Season 6
•
Episode 17
•
34:53
Beauty, Strategy, and AI with Sampo Parkkinen
In the 200th episode of Coffee N° 5, Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clari...
•
37:31
Own the Role, Lead the Way with Kevin Eikenberry
Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this on...
•
Season 6
•
Episode 15
•
29:19