Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Coffee N° 5 with Lara Schmoisman
The Authenticity Shift: Rethinking Social Media with Susanah Zeffiro
Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns.
We'll talk about:
- Why Gen Z is rejecting filtered perfection and demanding authenticity
- The throughline of Susanah’s career: spotting what’s next before it hits the mainstream
- Lessons from Spotify, gaming, and now BeReal on building brand partnerships that actually work
- How raw, iPhone-shot creatives are outperforming polished campaigns
- The rise of “monocultural moments” and how real-time engagement reshapes brand storytelling
- Why BeReal isn’t chasing algorithms—and why that matters for users and brands
- How social platforms are shifting from entertainment to search, and where BeReal fits in
- The future of influencer marketing in an era of authenticity and unfiltered connection
For more information, visit Susanah Zeffiro's LinkedIn.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman