Coffee N° 5 with Lara Schmoisman

From Artist to AI Founder: The Power of a Non-Linear Path with Kat Garcia

Lara Schmoisman Episode 46

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In this Coffee Nº5 episode, I sit down with Kat, Founder of Ground AI, to dismantle the myth of the linear career. We go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.

We'll talk about:

  • Why the "straight line" career is a myth—and a trap.
  • The reality of the "Broken Funnel" and why you can't track ROI the old way.
  • Why being an early adopter (like Kat on YouTube in 2006) pays off.
  • The difference between AI hype and AI that actually drives revenue.
  • Why retention beats ROAS every single time.
  • Knowing when your brand is actually ready for automation (hint: you need a baseline).

For more information, visit Kat Garcia's LinkedIn and Instagram.

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