Coffee N° 5 with Lara Schmoisman

The Non-Linear Path to Building a Science-Backed Skincare Brand with Allison McNamara

Lara Schmoisman Episode 45

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In this Coffee Nº5 episode, I sit down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A grounded conversation about discipline, focus, and earning clarity over time.


We'll talk about:

  • Why non-linear careers often lead to stronger founders
  • Building a science-backed brand without shortcuts
  • How discipline shapes product and growth decisions
  • The reality behind scaling and retail expansion
  • Why focus matters more than speed
  • When brand clarity finally clicks

For more information, visit Allison McNamara's LinkedIn and Instagram.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman


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