Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Coffee N° 5 with Lara Schmoisman
The Hard Truth About Beauty Innovation with Steven J. Edelstein
Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.
We'll talk about:
- Why pricing strategy must start with your audience—not just your ingredients
- The real margin rules that make or break a brand
- The hidden costs in supply chain and trade shows that drain young businesses
- How copying formulas and white-labeling kills true innovation
- Why personalization and lifestyle-driven products will define the next decade
- The shift from discounts and one-off sales to loyalty and continuity programs
- How to create emotional connection that keeps customers coming back
- The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems
For more information, visit Steven J. Edelstein's LinkedIn.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman