Coffee N° 5 with Lara Schmoisman

How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start)

Lara Schmoisman Season 6 Episode 25

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Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space.

We'll talk about:

  • How Daniel scaled Startup CPG into the most trusted brand community in the industry.
  • What most CPG founders get wrong when pitching to retailers.
  • The surprising reason brand story is more important than ever (and how to actually tell it).
  • Why “overnight success” is the biggest myth in consumer goods.
  • The real-life challenges of launching a beverage brand—and hitting 3,000 doors in year one.
  • Behind the mic: building a podcast that dominates the CPG space (and what guests really want).
  • Lessons from 15 years in CPG—from corporate boardrooms to founder burnout and back.
  • The one metric Daniel says every founder should track but most ignore.


For more information, visit Daniel Scharff' LinkedIn.

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