Coffee N° 5 with Lara Schmoisman

The Future of Creativity: Building Emotionally Intelligent AI with Lalla Asmaa Alaoui

Lara Schmoisman

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Lalla Asmaa Alaoui, architect, luxury designer, and founder of AllMyAI, joins Lara Schmoisman on Coffee Nº5 to talk about the next frontier of AI—where emotional intelligence meets innovation. From building HorseHub, the world’s first AI-driven luxury equestrian brand, to launching a multi-agent platform that blends creativity and strategy, Lalla shares how she’s redefining collaboration between humans and machines.


We'll talk about:

  • The story behind AllMyAI—a multi-agent platform where AI collaborates with humans, not replaces them
  • How Lalla co-created HorseHub, the world’s first luxury equestrian brand built entirely with AI
  • The truth about SEO in the age of ChatGPT and Gemini—and why “searchable by AI” is the new frontier
  • Why emotional intelligence is the missing link in AI-driven creativity
  • How to structure content for Generative Engine Optimization (GEO) and get found by AI tools
  • Why understanding your brand DNA is the foundation of any digital strategy
  • How creative agencies can leverage AI without losing the human touch
  • Lalla’s take on competition, data, and what it means to “stay ahead before they catch you”


For more information, visit Lalla Asmaa Alaoui's LinkedIn.

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