Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Coffee N° 5 with Lara Schmoisman
Right place, right people - Brew Over Experiences, Community & Consumers with Tara Wilson
In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers.
Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience.
Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about.
Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market.
We’ll talk about:
- The marketing shift to the community.
- The Gen Z approach to branding.
- What consumers prioritize and how it has shifted beyond packaging to performance.
- What performance brands are and how to build them.
- The pillars of building your service offering and how PR plays into.
- When the right time to plan and execute an event is for new brands.
- The timeline for executing successful events.
- Creating events that are attractive to different audiences and generations.
For more information, visit Tara Wilson’s Linkedin.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman