Coffee N° 5 with Lara Schmoisman
This is the extra dose of caffeine every entrepreneur needs in their life. Dive deep into the factors that make or break a business. Each episode, you’ll experience new and exciting conversations with successful entrepreneurs and experts from a variety of industries to give you the insight and motivation you need to build a company that really makes an impact. Let go of what’s holding you back; become the entrepreneur you were meant to be. Grab a cup of coffee and join Lara Schmoisman for Coffee N° 5!.About Lara Schmoisman: Digital weaver and powerhouse marketing strategist. Named one of 2021 Forbes Next 1000 and LA Times Inspirational Women and transforming brands to becoming profitable, innovative, and sustainable. Born and raised in Buenos Aires, Argentina, Lara is the founder & CEO of The Darl, an international speaker, and former lecturer at California Polytechnic State University. Lara is a unique combination of Jewish and Latina, outspoken by nature, tenacious, armed with grit and a sexy accent.
Coffee N° 5 with Lara Schmoisman
Right place, right people - Brew Over Experiences, Community & Consumers with Tara Wilson
In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers.
Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience.
Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about.
Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market.
We’ll talk about:
- The marketing shift to the community.
- The Gen Z approach to branding.
- What consumers prioritize and how it has shifted beyond packaging to performance.
- What performance brands are and how to build them.
- The pillars of building your service offering and how PR plays into.
- When the right time to plan and execute an event is for new brands.
- The timeline for executing successful events.
- Creating events that are attractive to different audiences and generations.
For more information, visit Tara Wilson’s Linkedin.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman