Coffee N° 5 with Lara Schmoisman
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
Coffee N° 5 with Lara Schmoisman
Words That Work: Strategic Writing with Carmine Montalto
Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call.
We'll talk about:
- Why your consumer, not your brand, is the main character
- The difference between nice copy and copy that sells
- What agencies get wrong about brand voice (and how to fix it)
- From emails to packaging: how to write with consistency
- Why every content piece needs a clear intention
- Using AI like a pro
- The underrated power of direct response copy
For more information, visit Carmine Montalto's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman