From Major Setbacks to Success: John Weberg's Secrets to Strategic Growth

Unlock the resilience and strategic genius of John Weberg as he maps out his entrepreneurial triumphs, straight from digital marketing roots to a pinnacle in growth consulting. Experience firsthand how John's journey through early setbacks became the foundation of his achievements, offering a playbook for those yearning to break free from the 9-to-5 life. This episode isn't just an interview; it's a masterclass in transforming failures into stepping stones toward success.

Dive deep into the nuts and bolts that fast-track business growth, where John spills the secrets of impactful follow-up and lead generation. With his expert take, we learn that the human touch in marketing still reigns supreme, even in a tech-saturated world. Don't miss the part where we dissect the art of upselling and email marketing—as if John's handing you the keys to unlock untapped profits and fortify customer loyalty for your business.

As the conversation wraps, John doesn't just leave us inspired; he arms us with a mindset overhaul. Learn how to swap consumption for creation, fear for bold strides, and welcome an unending quest for knowledge. We even get a sneak peek at Profit Wise, John's brainchild for empowering entrepreneurs at every stage. Ready to scale new heights in your business? John Weeberk's insights are the compass you've been searching for, and this episode is your map to the treasure.

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The Digital Revolution Podcast
Welcome to The Digital Revolution Podcast, where marketing experts share their expertise.

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Transcript

Speaker 1: 0:41

Welcome everyone to the Firing the man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you are capable of more, then join us. This show will help you build a business and grow your passive income streams in just a few short hours per day. And now your host serial entrepreneurs David Shomer and Ken Wilson.

Speaker 2: 1:06

Welcome everyone to the Firing the man podcast. On today's episode, we have the honor to interview John Weeberk. John is an American entrepreneur, a top 1% growth consultant and a business master. After becoming a two-time self-published author, running three separate businesses and speaking in front of global audiences, his wealth of actionable knowledge is impacting the masses. We are very excited to have John on the show today. Welcome.

Speaker 3: 1:31

Thank you very much for the warm welcome. I am ready to deliver all the value I can and I appreciate you so much for your time.

Speaker 2: 1:37

Absolutely so. To start things off, can you please share with our listeners a little bit about your background and path to becoming an entrepreneur and growth consultant?

Speaker 3: 1:46

I absolutely can. It's not the usual one, as I got started I debate when I was 13 years old, my dad says when I was around 10. In 2008, around 2008, my dad had two offline businesses. They're a local town of about 10,000 people, 12,000 people. They went bankrupt. Our family moved to someone else's basement and welfare apartments. My dad eventually turned to digital marketing to get our family out of it. I saw much of the Gary Vee, much of the Frank Kern, much of the lifestyle and the bougie stuff you can get being an entrepreneur, living on your own, being on your own and that kind of lifestyle. They wanted that. Now, again, I quit legally big money. I wanted a piece of this. Around 13, I got started learning. I actually taught my entire classroom to build their own blogs. I had my own blog. I was building subscribers. I was creating content, very basic, very on a very beginner. Horrible level now I would compare it to, but for a 13-year-old you know it wasn't too bad. From there, around 15, I could actually legally make money and I started my first job at Walmart to fund my business, made about two, three grand, saved over a couple of months, launched my first business, failed miserably, lost it all, but well, I got to learn some more stuff because I obviously don't know what I'm doing. And back to the drive board, started getting heavily in affiliate marketing, saw some success, started focusing on that, scaling that, because you know, something I'm a proponent of is focus on one thing first, and actually I believe people should start off. You're going to fire the man. You should start off working at your job. Keep your job, don't just quit. Keep your job, get your business to sustain income equal or greater than your job, then quit. I didn't do that, though. I just I quit and thought it would go magically well and it didn't. Good thing I was living at home because I was 15, 16. But I kept going. From there around 1920, started seeing more success, started speaking, started traveling, got into freelancing, started doing my own design services, started doing consulting and from there the success just kind of grew and grew and grew to where I am now. Like I said, I do consulting, I have a business I'm launching soon. I do affiliate marketing passively and I'm very grateful for the journey that my family repeating cycle of kind of poverty and stuff didn't stick in that things are a lot different for me now and it's going pretty good.

Speaker 4: 3:51

Now, that's awesome. Yeah, thanks for sharing your story, john, and I'm sure a lot of the listeners are just going to inspire them, and so yeah. I like the hustle starting at a very early age, and so that is good that there's something there that is deep inside and it's likely that you're kind of modeling and watching after your father and saying, hey, this is what he's doing and kind of. But also I think it's great that you shared with the listeners of your failure. Hey, the first business I launched failed miserably. I went back to the drawing board. This is something that we don't hear enough of entrepreneurs talking about. In that and I think young entrepreneurs that are first starting out, they might have this vision to where the first thing they launch is going to be successful and they're just going to ride off into the sunset. It's not a series of failures.

Speaker 3: 4:34

Yeah, not at all, and I think it's because because of that grand or vision and because it's so hyped because there is so much success. You see, no one ever sees anything in between the stages usually, and they're sort of following some really small content creator. You don't see. You only see the millions of dollars, the traveling, the jets, the whatever. So we think that it's when you first get started oh, that's, that's like you get started and that's the next step is that there's no way in between work, hustle, grind, losing thousands, 10s, 1000s, hundreds of thousands of dollars, and you name it. I think what drew me through a lot of it was, yes, the, the dream. But also I think what some people have, but they're just scared to take action on, whether it's creating a job or pursuing a business, is I was afraid of living through what my parents were living through for longer and I was afraid of, you know, the rest of my life. I don't want to be like for going to college. You know, I was scared of going to college because I'm like, I'm a personality. I don't like being told what to do. I'm a personality, I'm a very independent, free thinker, so I don't want to have someone else dictating what to do. I don't want to go to school for three years. I don't want to go through the cycle. I want to get started with success now, which obviously didn't work out initially but eventually so I was. I was afraid of the poverty, I was afraid of going through the pain and seeing what my parents are going through. Their divorce was happening at the time as well. It was kind of a rough time period, but it worked out for the better because I made the leap early and not everyone gets that advantage. But making the leap and just going. The alternative was doing what I'm not happy with already. So I might as well do something that probably going to enjoy, or at least I'll learn some life skills in the process. Maybe it will fail, maybe I would never become successful, but my communication skills or my negotiation skills are at least five times better. I can use that for the rest of my life.

Speaker 4: 6:08

Yeah, absolutely, and I think that you were mentioning in stages, you know, early stage, successful stage and then everything in between. I think is where the growth happened Learn and you fall forward to do all that and hone your skills, build your skill set. So, yeah, no, it's a great story, let's get right into it. What are some business hacks that you know that aren't commonly taught or talked about?

Speaker 3: 6:28

So one of them. That's my favorite. Most people just don't do but you need to do. That's it's common practice. I'm going to add a level of it's not common practice but I'm going to brain it in your audience's ears to actually do it. And then a way to do it exceptionally well, and that is follow up. Follow up is the biggest name of the game. You know, even if you're in commerce, whether you're in commerce, not e-commerce, it doesn't matter. Lead gen and following up with those leads is your first priority, most likely again, I believe in e-commerce that's less of a priority because you're probably sending people direct to the cart, direct to check out. But if you can gather that lead in the process or before, usually with it with a giveaway, with a discount there's a variety of different things you can do with that to make sure you're gathering the lead first. That should always be a priority because the vast majority of people seeing every any check out card of any kind aren't going to buy initially in a converts at a much higher rate. 99% of the cases I've ever seen always gather the lead first in some way, then get the sale because you can follow up and build a relationship versus just selling. E-commerce is a little different, but there's still some ways you can do it. So first of all say follow up. Build your e-marest now. Follow up is uncommon practice with commonly taught. There's a way you can do follow up better that converts at a much, much, much higher rate, because I think this is especially in e-commerce or maybe wrong, but I think most people do this in business is when they're following up with a lead, a prospect, a customer, to get them to buy the first time or to buy again. Go back to the check out card, you name it. We always focus on just closing and just selling. So we want to lead with a deal, we want to lead with a discount, we want to lead with a buy one, get one free off, we want to lead with some kind of a bonus incentive. But what we lack, especially in today's world as we're getting more technological I actually don't like it, but that's kind of how the world's going is we lack actually what I call human marketing, a human touch. In all of our follow up and all of our marketing and all of our sales we don't actually focus on why people, what one of the things is that makes people buy the first place, and that's one, of course, their need. But also avoiding pain, the pleasure points they're seeking. But also people keep buying from the long term is what you'll always want to do in business long term of your leads, long term of your customers. People keep buying from brands that build an actual relationship with them. For example, you take a look at the kind of in the commerce cycle. You take a look at purple, purple mattresses. You take a look at some of their ads. Take a look at some of their marketing. It's hilarious, the Sasquatches and the mom and the three laundry and anyone hasn't seen him yet. Look at purple. Look up squatty potty. Look up, I think it's poop free. Look up a few of these different brands. Look at their very fun, exciting, funny, humorous personality, human marketing, driven ads, marketing religion and their follow up and it converts really high and it makes doing business more fun. So, with that being said, in your follow up and I would even advise, in your ads, in your Legion, anything you're doing, focus on following up in three different ways Enticing, which is the deals to discounts. Those things are good. You shouldn't stop doing them. We also have educating, so how to, videos of how the product works, how it helps them, etc. All the way to guides, ebooks, resources, training, you name it. That's educating. You have enticing, which is deals, discounts, and you have entertaining, which is storytelling, which is funny stuff, which is skits, which is music videos, the creative stuff that builds your brand, that allows you to scale faster because of word of mouth and that converts much higher because you're actually building a relationship. And you combine those three things entertaining, enticing and educating. Follow up, ads, marketing, legion you name it. You combine them together and use them in unison, versus just get this deal, get this discount, use this promo code you name it. Everything converts so much higher and you're going to see a lot more sales with a lot less leads, because you're doing what you should be by offering an amazing deal, but you're also building your real, tangible relationship with your audience at the same time.

Speaker 4: 9:55

I like those. Those are high level.

Speaker 3: 9:58

Sorry, I try to talk as little as possible, but there's so many different intricate things that you get to.

Speaker 2: 10:02

it's just yeah, this is the spot. This is the spot to share those things. So, moving on, how can you increase business profits without having to spend any additional capital?

Speaker 3: 10:12

This is where all the gravy is, because most people think that they just need more leads. Most people think I just need more leads, I get more leads where if I find the secret lead source, I'll do great. The vast majority of nearly every business I've ever consulted for, I've worked with, I've been inside of, I've taken a look at, they're just leaking sales constantly. One because they don't have any follow up in place, but two because they're not optimizing optimizing for a check out, order bumps, optimizing for upselling, reselling, downselling, optimizing for anything from following it better. From everything I just went through, from editing your content, people are seeing from the lead gen you're doing and actually filtering out your audience you don't want, because that's a huge reason why people get a lot of leads but no one buys. It's because they're creating lead generation advertising that's attracting everyone possible in their market, which you don't actually want because of charge backs, because of refunds, because of customer complaints, support you name it. You actually want to create messaging in your advertising that filters out people who you don't want, that only filters in very strictly the most long-term, high retention customer possible. By optimizing and thinking about how can I improve what I already have, not just generate more leads, not just spend more money on ads, because that's what most people go to and maybe, if I do a different ad creative, it's a good idea. But first fix most likely what you already have isn't going to convert that well, even if you've drive leads and drive your audience to it. So fine tune and optimize your messaging. Fine tune and optimize your checkout cart, upsell process, downsell process as much as you possibly can. Take a look at your follow up. Like I mentioned already, basically build the most human, marketing based, creative, engaging, rewarding sales process and customer experience possible and then increase your what you're spending on your marketing. But first optimize. You know all the essential, all the fundamentals, and most people don't do this. You create your ads, you create your sales process. You get a few sales. You try to ramp it up it doesn't work. You try to add it doesn't work. You increase your lead and it doesn't work. Most people are it's because you do have something that would work but you haven't optimized it, you haven't fine tuned it and really made it an enjoyable high converting experience for everyone who's going to go through it. So that's kind of a few things people can do along with real quickly as well upselling as much as possible. That's that's something huge that I don't see enough. Whether it's SaaS, whether it's e-commerce, whether it's you name it, people generate their first customers and they don't do anything with them. They don't follow up with them, they don't communicate and anyway with them to get them to buy higher priced services, higher priced products. And if they do that, they do it one time with you know a couple things here and there, but they don't like truly keep selling these other product and services. And your reason, when you do that, not just to make money, but to also serve your customers more with other product and services that are actually going to help them, because your job as a business is to help as much as possible your customers the more you do that by actually selling more than one thing or a few things and you keep fine tuning that process, it's just converts a lot more. And doing all this, you don't have to spend as much money as you think on your business when you're creating the best process possible first Follow up question.

Speaker 2: 13:01

Here you talk a lot about fine tuning and identifying areas where you're weak to improve them. Is there a metric that you're looking at? Or if somebody has a DTC website and you know they've set up their initial pages, their checkout process, how do they identify what areas would yield the best results in terms of like? I should focus on my checkout proc processor upsells.

Speaker 3: 13:25

So there's a few main ones that I'm mostly concerned with. I think are the biggest priority. The first one is lead to sale conversion rate the lead you are generating or, if you're more, I guess you commerce-ish view to sale conversion rate. You want to get that as high as possible, along with your customer retention, which is the king of all. That's the most important. To me, the king of all profit is how long you retain and get people to buy again and again and again and again. So that's the second one, which is probably the most important, and also, again, probably upsell resellability. So your sale to resell conversion rate, so lead or view to sale conversion rate, your percent of people who buy initially, who buy a second time, because that leads to more and more sales way more lifetime value of customer, a higher customer retention everything else too, and then just your overall customer retention. Are you improve these metrics? For example, if you want to improve how much you generating per customer on average by split testing your landing pages or what you're directing people to from any lead generation you're doing to the checker cart or the sales period you name it that they're seeing you want to split test your headlines. You want to split test any check out cart buttons, if you can. Checker cart buttons are huge social proof next to a checker cart. Checker cart buttons or CCAs, is important. Adding social proof wherever you can is a good hack for increasing conversion rates nearly across every part follow up your ads, etc. If you want to increase as well customer retention, making sure your customers are getting the most relative and highest quality product and services that help them in the most best ways they want. That are really, really again, super good quality product services. That will help with attention, massively following up just following up more especially in the. It's more in the agency world, but overall in business, if an agency or someone who's selling high ticket follows up within I believe it is 10 minutes of someone becoming a lead or a customer, the customer is like four times more likely to buy or multiple times more likely to stay a customer. So if, for example, you're running ads, you're giving people go through your checkout cards they're purchasing, even sending just a thank you message within 10 minutes or five minutes or having that automated, which is the best thing to do, having that automated in some way, not just a here's your receipt, something meaningful and you can desire that to be meaningful for people. That alone will increase many of these different metrics by far. A lot of it comes down to being creative, doing split testing, accurately tracking. So when you are doing split testing, you're able to see what actually isn't isn't working and just focusing on how can I make this more engaging, how can I make my entire process more valuable? How can I make my customers feel more listened to, more loved, which is not a word most people you know think about. Make your customers feel loved, engaged, and they will be loyal forever and your business will be extremely profitable and you'll help a lot of people.

Speaker 4: 15:55

I totally agree. That's excellent advice. One question, John, if someone's listening, and maybe they have a just started an e-commerce and they found a couple of products that they're selling I always use water bottles I don't know why, but let's just we'll just say water bottle and so they found a water bottle and it's selling well and they want to expand, and so all of what you're talking about is the branding and remarketing and keeping them repurchasing. Now, how would you go about building out a catalog of products? That is the same customer avatar, but what is your process on doing that? How to select more stuff that that customer would want?

Speaker 3: 16:29

Right. So it has to very closely relate to the product in question. While I'll be in a up-solar down-sell process, that makes sense according to the pricing of the original product. So say, for example, we start with a water bottle. If your customer avatar is someone who's drinking a water bottle, maybe you're kind of towards the health and wellness niche. You could kind of assume it depends on who you're marketing to, but let's just go out here in the health and wellness niche. You would also possibly assume they would like some kind of workout here or some kind of workout optimizing service. Okay, so let me find maybe not directly in e-commerce other closely related industries, types of product services you can resell as an affiliate, as a partner, you name it. So I take a look at pricing. So, for example, say that water bottle was $7 or $20, I want a subscription service, probably around $30 to around even $90 or so. That would be another product that I could sell them If I was doing another one time off, a close relay product, such as, if you're selling a water bottle, if it was some kind of workout gear, if it was something for really closely related, something that's usable, consumable with this main product they've already sold. So, for example, if I sold a water bottle, a hydration or something with protein to mix in with that water or whatever they're going to be putting in that water bottle would also be a very good upsell. So that would also be within price range of you know supplements from hydrating I think UV is what's called for hydration and our protein powder goes from probably 10 bucks for powders all the way up to $50 and a higher and $100 plus. So I would want to lay out closely related products that are consumable, going to most likely for rate repeat buyers because repeat buyer customer retention market is the biggest of what you want Hopefully consumable products that are close in price with the initial service in question and then from there you want to keep staggering it up in pricing to even up to a few thousand dollars or more, so you could go from a water bottle to supplements, to powder, to coaching service for fitness, to a powtom bike you know, just throwing things out there but in general, in general it could be a. You can even make a partnership with the gym to a further customers if you're doing more local. There's a bunch of different things you can do, but in general dagger pricing, make sure it's an upsell fashion and make sure it's reusable, consumable, high retention products is going to be what you really really want. And then, of course, your front end. Your front end product services, I think are the most important because that's going to be the default customer experience A lot of the time. For the rest, of whether or not they're going to buy from you is the first interaction they get. So if something's selling really well, you think it's going to be good, you offer to your audience. You know they're going to really really love it. Find the next closely related, close in pricing products and test those out. And then I would also advise to is test two different products. So say, for example, you started off with a water bottle and you want to offer some kind of hydration mix in or some kind of energy mix in coffee mix in. You name it. Fine to find to closely related, closely priced and see, okay, if I upsell or reseller, send the people to the water bottle or retarget them or you name it to buy one of these other ones, which one converts the highest for checkout and which one also brings in the most repeat orders over a certain time period at least, when I charge backs least amount of refunds. Stick with that one and now you have a winner of two. You've tested and you keep doing that with another higher price product again. Used to it once, but test, find a better one, go to the next one. Repeat, repeat.

Speaker 4: 19:58

I really like that strategy. Thanks, thank you yeah yeah explain that out. We've covered a lot of like upsells and water bumps and things like that. Are there any other? Are any other processes or ways to optimize a business that produces the maximum profit that you haven't talked about yet?

Speaker 3: 20:12

We kind of went through most of them. Those are the main ones and what people don't realize. I think this is one of the most important messaging about all of it. Everything I'm talking through is do one of them. That's the biggest thing about people who go to events and I go to events, I speak, I managed to find you name it. When you buy a core, when you buy a guide on how to improve your business, how to improve your name, just do one thing, because it's the biggest thing in every industry. Whether someone's trying to lose weight, gain muscle, whether someone's trying to build a business, make more love with their spouse, you name it. It does not matter. Trying something and not being afraid to try that one thing is going to be the biggest difference. And not being afraid to try something, because the alternative is you're stuck where you're at or you're going to fail an experiment for years and years and years. Just try one of them, see how it goes. Doesn't work, get over it, move on, decide. You know what I need to try another thing and see how it works, because that's the whole entire journey of entrepreneurship is constantly experimenting, trying new things, of course, trying to do what works best, what's going to convert best, but with all of the strategy that I said, given you really actually don't know until you actually try something, there are, of course, you know, adding it up. So, in general, optimizing your checkout carts, following up more, it's going to improve things. So try one, do one, do the next and keep doing that. Because the biggest thing people do is they keep learning, they keep buying new courses. Like I said, they keep on that spin wheel of changing their mindset, changing their things, and try to learn as much as possible without applying anything and then nothing happens. And that's the biggest thing I come across when I work with people is a lot of times they actually know what they need to do to get more leads or to increase the quality that leads you. They're not applying it because they go well, they don't just feel lazy for a while or they just are afraid to try it. They don't know what the outcome is going to be If you don't do anything. Why did you buy the thing in the first place? You know you have to try it and that's kind of the biggest thing, because we've went through so many different things are going to help people. But mainly, try it. Don't be afraid. My biggest thing I have a phrase, not really a phrase, but something I always live by is I'm never afraid to ask a question and I'm never afraid to try something. And again, the reason why is the worst thing that can happen is someone says no or the thing doesn't work out. The greatest thing that can happen is something absolutely incredible. For example, we could want to talk about it yet, but with a platform I'm launching, I reach out to some pretty big companies for partners One. I didn't expect this, but about 50% of the companies reply and answer, which is really great. These are pretty big B2C slash B2C deals and, as well, some of them have like a few million customers already. So being able to partner with one of them, if I get a reach out to 100 companies and one says yes to partner with me, we can send each other customers and they have a million customer database that single deals going to bring me massive results. It's because I Well, I don't know who's going to answer, I don't know who's going to collaborate with me, but I try. Someone's going to say yes eventually, and that's kind of my whole motto I'm willing to do anything to make it work and at least try it If it fails.

Speaker 2: 22:48

I'll find something else.

Speaker 4: 22:49

Yeah, I like it.

Speaker 2: 22:50

Yeah, that's. That's really good advice. Um, we've touched a little bit on email marketing, but I'd like to spend a little bit more time here. So what are some of the best unknown email marketing practices that you teach? But again with email marketing.

Speaker 3: 23:01

It is the golden goose, lee Jen, and opt in following up email marketing especially. You can do text, you can do prompts and stuff and you can do display notifications on the fall. But email marketing is, to date, first of all, the highest converting formal marketing there is every year your better year because everyone still uses email, use it for your job Most. A lot of cases. You have your work email, you have a social email, you probably have multiple. I have seven emails, so you know marketing is the highest form of of follow up there is converting form and it's the most used. Secondly, when you are following up, like we've already went through, the entertaining, enticing, educating, especially with email marketing is going to convert the highest. There's another level of this. There's a there's. You can do this segmentation, you list personalization. There's a bunch of we can go down, but what I would love to talk about mainly is using multiple sales pages per product or offer. You were trying to sell One of the biggest things that we do a lot in marketing. Say, sell and subscribe to my email list, and whether that's newsletter, whether it's from a discount code they got on my site, it could be an e-commerce SaaS, you name it and when they opt in, there's an email sequence. We usually have them go through a seven day, 21 day. You name it and we keep selling them to buy that first product and service. You know, maybe it's for seven emails that we switched up to send them to a different product and service. Maybe all 21 emails are going to that one product and service. The issue that we all make most people make I try to help people with this is we send them to the same sales page or the same checker card over and over and over again. Here's the same message get a discount, go to the sales page. Here's a bonus, go to the sales page. Maybe you're doing entertaining, enticing, educating, all those types of follow up, but you send them to the same sales page. The problem with that is, yes, your follow up is varying, but the page you're saying them to is not. So some people will buy because of the very messaging, so, but some people will still not buy because you keep sending them to the same offer. So I advise and this converts very highly, especially in the affiliate marketing I've done, and this should work in every industry is you create three to five different sales pages per offer or per product you're selling. So if you have a lead in product for example for a water bottle or for you name it I would create three to five different sales pages. So you have your main sales page or your main checker card. You're going to direct them to. You split test this, you optimize this. This is what you send your traffic and your lead gen two in the vast majority of your marketing. However, in your follow up, in your email marketing, you also use two or three other sales pages that are more hyper focused on different aspects of relating to your audience as much as possible. So, for example, maybe one sales page is just a lot of social proof, tests and lordy yields, live people using the product or service. That's all that page is about, and the next page maybe it's just about the benefits and covering the pain points. You name it. You want to have focused, highly, highly, highly. Other focus sales pages or checker cards. If you can create a variety in some industries it's a little bit harder, but you got to be creative. If you can do this, you will notice that your follow up, your email marketing and all of your marketing converts much higher because, along with the entertaining, enticing and educating, follow up and messaging you're using. You're not sending someone to the same pitch by now. This is really cool. By now, this is really cool. The 20th time you send someone to that by now it's really cool. That's not going to change their view. Maybe the follow up will be if you want it to be extremely effective, use a different sales page with a different focus and then that entire page is focusing just on maybe even this one pain pointer, one pleasure point. This converts extremely highly. If done right, it will see a huge lift in checkout card orders and conversion rates. You name it Because, again, your job with follow up is to build a relationship, sell from a variety of ways that relate to each leading audience, member on your list, in your audience, and also to the different types of personalities, because what we've gotten away from a lot of marketing and a lot of sales is actually relating to what people relate to human marketing and, billy, let go of trust with them. And you do that through a variety of follow up and through a variety of actual sales pages and sales pitches and offers. You're saying to people, as you relate to before, more social people who want to see social proof. Some people like stats and figures, some people like seeing the products used. You name it the more you can relate with them. With your follow up, with your sales process, with all these different things, conversions go through the roof. Again, try it. Try seeing. If you make I was selling a water bottle, I would make a story, a sales page with the VSL. It could go to the checkout cart, it could go to Amazon, it could go anywhere. But I would send them to a page. I could just walk them through the story of why. If I made the bottle myself or I talked with a distributor and find out how they made it, walk through the quality of the water bottle. Or walk through a story. Shoot your own mini documentary of some woman hiking up a hill in the sudden setting and she's drinking it and she's refreshed. You know there's so many different marketing creative things you can do doing this with any product. If you be creative with it, things will convert more and sell more people and your marketing will actually work. And then you can actually start doing all these things. We're talking about really reinvesting ads, reinvesting growth, reinvesting each duration, because you're making so much money from your current audience and from your email list that's converting so much higher. You're getting way more profit that you can reinvest in ads and better team members and outsourcing all types of things.

Speaker 4: 27:36

Yeah, I like that. That's something. I just took some notes down here. I'm going to trauma test that out and see what happens there.

Speaker 3: 27:42

Real quickly before you, before I go I hate to interrupt you this works. I've tested it. A good social proof of it In my affiliate marketing. There's a lot of JD launched into different products, different services, new products all the time. In my industry, among the like three or four I'm kind of it we outcompete people who have 10 times the size of email list, 10 times the size of the brand easily. Because we do all these different things, because we focus truly on building relationship, doing everything we've walked through. When there's a launch, we either outcompete or we get pretty damn close to doing just as good. As people live. Much larger audiences, the better the industry for much longer. There are much bigger names and this is also I'm saying this for people who are going. Well, I'm competing with all these other Amazon influencers or these other people or these other brands you are, but the vast majority of marketing, sales and all communication out there is hot garbage and doesn't relate and doesn't build a relationship. So if you do these things, I'm telling you you will actually build a relationship and a brand and like liking with people and regardless of their size, they don't have the quality of the fall up of the sales process of all these other things that you can use to get them to buy. If you're just creative, think outside the box and you use your passion to help, feel that too.

Speaker 4: 28:47

No, that's excellent. So a couple more things I want to cover. So a bit of a pivot here. This was a question that David and I we get asked all the time, and so I'm interested in hearing your take and your spin on it. And so when someone asks you, how can I start a business with little to no capital, what is your response to them?

Speaker 3: 29:05

I'll use my story. I got started from my family living in someone's basement in welfare apartments. Now it's like 10. My dad says 10. I was 13 years old. There's people who are in India who have no arms and legs, that are literally crawling on the ground selling out of the super sad video watch of selling oranges on the side of the road. You have to just if you, if you have a job, work overtime. I'm pivoting as well, because I think you need to one get past yourself, get past your fear. You have to just do it. One if you want to do it, prepare for it excellently. Buy one if you have a job. Work overtime. Try to get hired to a better position. Try to make more money. If you can transfer to another company, make more money. Work at a different company. Get paid as much as you can from your job as possible to fuel this. Number two you have so much more time on your hands than you think. Stop gaming. I game all the time. I game way, way, way too much. Every time it snows it's Minnesota. I live in Minnesota. It snows. I feel like playing Skyrim, because Skyrim is filled with Nordic snow, so I really start playing for hours on it. Stop gaming, stop growing your phone, stop scrolling and tick tock, create your own content. What I advise along with this is realize you have more time when you think you can probably find the money, stop consuming and start creating. So, whether it's ads, whether it's content, whether it's videos, whether it's shorts, whether it's reels, I'll let you name it stop being consumer Like when I go hardcore business mode. Now I want to generate leads, generate more presence. What I do is I'm not going to go on my phone or I'm not going to go on my computer or do any extra quick clears unless it is making me money. Let's just starting growing my business or working with another business. That's all I'm doing. So one if you, if you really can't afford it, find other ways to make more money with you already doing. Two if you really can't afford it and you don't have the money, in a lot of cases can get started without any money. Best unit affiliate marketing, especially any commerce, especially with Amazon, especially these different things, kdp. You actually don't need money. What you need to do is invest your time to generate leads in the audience. You generate profit from that. You then will have money from to reinvest in the growth business. So one don't give excuses to. If you are giving excuses, find a way to make more money. Number three if you really don't have money and I've been there I've done that twice when I was around 20, I spent a little too much money on traveling from the business and I was paying for my girlfriend who wasn't working a bunch of other things I didn't have a lot of money. I had to re get the business going again. If you don't have any money, find a way to get the money. Stop spending your time consuming. Create a. Combined these things together. If you were to hyper focus your attention, okay, I'm going to make sure I'm going to create this business where I'm going to get started with KDP or get started with Amazon. You call us, you name it. You have some money or you can find us a little bit to invest just in some growing your audience, or you name it. Otherwise, use your time to make something happen and realize that it's just another excuse, because people all across the world, of all walks of life, can do it. People who are blind. There's people who does affiliate marketing, who's on my email list, who contacts us because he's blind, but he operates online, which I don't actually know how that works because he can't see anything, but he does it and he's somewhat successful. So don't give excuses, just try it. You fail, try again, you fail, try again. Because being an entrepreneur is it can be the most difficult journey of your life, but it could also be the most rewarding. And if I would have quit anytime, since I was 10 to 13 to 25 now, I would have regretted it the rest of my life. Because I didn't try it out and because of the people I've met, because of the experiences I've had, because of everything that's happened, I'm blessed, thank God, and I'm. Things usually work out. As long as you keep trying and you keep pushing, you find a way to make something work.

Speaker 2: 32:22

Let's chat about Profitalize. What is Profitalize and what clients do you serve?

Speaker 3: 32:27

I hate to say everyone, but I gotta say everyone in the starting, growing or optimizing a business of some kind, profitalize is. I'll do a very quick story. So as you go through as being an entrepreneur, as you go through starting a business, in any industry, any niche, you're always having to learn new things. You're having to learn how to generate new leads. You're having to learn how to follow up better. You're having to learn how to find better product, how to find business partners, how to expand, find money, investing. There's so many different parts of entrepreneurship that never ends and I realized I created the idea when I was about 15. But what if there was one place you could go, where you could learn anything you will ever need as a business owner and you as well, had done for you templates you can use. You had people walking through how to generate leads. That would basically remove all the excuses of being an entrepreneur or being a very skilled entrepreneur and making great money on growing your business. What if it was all in one place? You had a community, peer to peer community that could port you, back you up. You have any questions you ever needed? Get immediate answers. You name it. I've created profit wise as the all in one training community template resource that any business owner can go to get any of these questions answered at any point. So they're done for your training questions. They're going to ask in the live community if they want just to copy. Done for your templates for AI prompts, for anything you name it. They can do that. It's just a home. It's a home for all entrepreneurs, of every skill level, whether you're a beginner, whether you're an expert. It's the home that I think we need as entrepreneurs, because one there's, there is right now, and there never really has been a real strong community for entrepreneurs. That's like unifying and that isn't competing with anyone. It's all every type of business working together. And number two, there's never been a place you could go to for all the answers. You know. There's YouTube, which is great. I've learned a lot from YouTube for free. There's a lot from courses, there's a lot from masterminds, there's a lot from you name it. But when I have it all in one single place, launch is tomorrow with something that's happening. So launch is tomorrow. It's going to be selling. I spend the rest of my life building because I think, if I can serve my need that I had, that every single entrepreneur of every kind goes through, of every business size, whether it's corporate, non-corporate, you name it. I think that would be powerful in the money congenerate and also how can actually help people.

Speaker 4: 34:25

That's awesome, really cool, and we'll put. If you're driving, don't try writing anything down, we're going to put all the links to this show notes at the end, so we'll have a direct link for you. So, john, we send all of our guests through the ringer. It's called the fire round and it's a lightning round of a series of questions. We rapid fire. Are you ready?

Speaker 3: 34:43

I am ready.

Speaker 4: 34:44

Let's do it. What is your favorite book?

Speaker 3: 34:46

Well, Tony Robbins I can't say specifically, because I forgot the names, but anything by Tony Robbins how he does mindset and how he thinks about it and talks about it Amazing.

Speaker 4: 34:54

Yeah, next level. What are your hobbies?

Speaker 3: 34:56

I game way too much. I go to the gym. I need to go to the gym more. I was fantastic. So gaming gym and I try to eat carnivores as much as possible. I make a mean brisket and pork butt.

Speaker 4: 35:06

I like it. What is one thing that you do not miss about working for the man?

Speaker 3: 35:10

Working on my own time constantly. If someone needs help, I can go help them. So I want to move something at their house, I can go move. So I want to go party, I can go party. The time freedom is next level, especially when you get a business that's doing pretty decent it's made.

Speaker 4: 35:24

Yeah, totally agree. What do you think sets apart successful entrepreneurs from those who give up, fail or never get started?

Speaker 3: 35:30

Applying and learning of knowledge at a fast enough pace. That is number one. If you could apply what you learn to learn as much as possible from as many great people as possible, and immediately apply it, test it and having a set of a whole house, you know, not afraid of risk going out, going all out, thinking of a way to phrase that correctly, and about just just not quitting and realizing you can do it and believing in yourself, because often entrepreneurship the biggest thing is no one will support you as much as you can support yourself. That will be your entire journey, no matter who you are with, who you're dating, who you marry, all on you, and that can be an amazing thing, if you let it.

Speaker 2: 36:04

John, I want to thank you for being a guest on the firing demand podcast. If people are interested in working with you as a consultant or want to check out Profitalyze, what would be the best way?

Speaker 3: 36:12

Go to either johnwebergcom If you're interested in consulting, coaching et cetera, go to profitalyzecom If you want more affordable community aspect basically a candidate consultant, but not spending $5,000 or $10,000 on it, which is amazing month and then as well. If you want to learn for free, learn more about me, just go to YouTube, look up John Weaver, watch my videos, learn as much as you can for free. I do a lot of non promotion, just value, value, value, give, give, give and I hope I was able to do that here and as well. I appreciate your time, I appreciate the audience's time and I hope at some point whether you're listening or whether it's you guys I'm able to see, meet you in person, have some drinks for this toxin business or make some kind of our food.

Speaker 2: 36:48

Awesome, awesome. Well, thank you so much, john, and looking forward to staying in touch. Thank you as well.