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Firing The Man
THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
Firing The Man
From Army Veteran to E-Commerce Leader: Josh Marsden's Road to Success
Join us for a captivating episode featuring Josh Marsden, a military veteran turned e-commerce powerhouse, as he recounts his extraordinary journey from a chaotic college life to establishing himself as a respected leader in the digital marketing sphere. Discover how his decision to join the Army National Guard was the turning point that instilled discipline and focus, setting him on a path to success. Josh reflects on his transition from corporate America, where roles at the University of Phoenix and Infusionsoft shaped his strategic mindset, ultimately guiding him to entrepreneurship. His story is a testament to the power of resilience, adaptability, and strategic thinking in overcoming life's hurdles.
Explore the intricacies of e-commerce marketing through Josh's lens as he unveils the secrets behind his thriving digital marketing agency, the RM5 Formula Company. With a passion for differentiation in a saturated market, Josh emphasizes the critical importance of follow-up marketing and building robust organizational leadership. Learn how his agency has become a beacon of performance-driven success, with an emphasis on creating meaningful brand relationships and consistent customer engagement. Josh's insights shed light on the necessity for e-commerce businesses to look beyond front-end acquisition and prioritize sustainable growth strategies.
In an enlightening discussion about entrepreneurial opportunities within the US e-commerce landscape, Josh shares his strategic approach to acquiring and scaling e-commerce businesses. Uncover his ideal acquisition criteria, emphasizing collaborations with US-based, direct-to-consumer brands. Delve into Josh's personal pursuits, from his favorite book to hobbies that recharge his entrepreneurial spirit. He shares how faith has been a cornerstone in his journey, fostering perseverance and a relentless work ethic. Stay tuned for Josh’s reflection on the boundless potential of entrepreneurship, and how faith and strategic foresight can guide entrepreneurs through their ventures’ inevitable challenges.
Welcome everyone to the Firing the man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you are capable of more, then join us. This show will help you build a business and grow your passive income streams in just a few short hours per day. And now your hosts, serial entrepreneurs David Shomer and Ken Wilson.
Speaker 2:Welcome everyone to the Firing the man podcast, the show dedicated to helping you break free of the nine to five grind and build a thriving e-commerce business. Whether you're just getting started or scaling to new heights, we have the strategies, insights and real world experiences that you need. Today we have a real powerhouse guest, josh Marsden, the founder of Arm5 Formula and a true expert in scaling and selling e-commerce brands. Josh is a military veteran turned entrepreneur, an international bestselling author and a marketing strategist who's been featured in major media outlets like the Huffington Post and Digital Marketer.
Speaker 2:In this episode, we'll dive deep into his unique ARM5 formula, a proven system for acquiring, optimizing and exiting e-commerce businesses for maximum profit. Plus, josh will share his journey, lesson learned and actionable strategies that you can apply to your own business right now. If you're looking to scale your e-commerce business, this is an episode you are not going to want to miss. Josh, welcome to the podcast. Yeah, thank you for having me, absolutely. So, to get things started, can you share with our audience a little bit about your background and path to founding RM5 Formula?
Speaker 3:Yeah, sure. So you know, I was just like just about anybody else. The only difference is is that I was a military brat for the first 11 years of my life and lived in different places, was born in Germany, but eventually we settled in Arizona and I was raised by a blue collar dad, a white collar mom, and was taught to value education. I was taught to go to college, was taught to focus on getting a good career, and so I went through the normal path that the average person in the United States, at least you know, goes through. And you know I went to high school, was an honor student, started working when I was 14, graduated high school at 17, went into college right afterwards, and then, when I first went into college, I wasn't quite ready for being independent, I think, and I didn't have my priorities straight, and I ended up partying too much for about a year and a half, dropping out of school, literally not earning any credit for a year and a half. So I just wasted a year and a half of my life, and also some light student loans even, and it was at that point that I was like all right, well, you know what? I got to do? Something here. I got to get back on track here. You know, I'm not where I want to be, I'm not where I want to go. I got to get back on track here. You know, I, I, um, I'm not where I want to be, I'm not where I want to go, and um, and so at that point in time I decided to join the army and sign up for the army national guard. Um, and that was the best decision at that point in time, when I was 19, that I could make. Um, because I dropped out of high school or not, high school, college, and um, I and I was literally working as a manager at Taco Bell at the time.
Speaker 3:And then I went in the military and the military really brought me back, I think, to my foundation, because I had always had that pre-built discipline, work ethic due to the way my parents raised me. But that just got it back because I took it very seriously, because the military was such a big part of my life growing up. I mean it's funny, but whenever I walk into a military building, in a military installation, and I smell the musty smell that these buildings have, I feel right at home. It like relaxed me and it makes me feel nostalgic, and so it was a great. You know, it was a great opportunity for me to grow up and to get back on track, and that's exactly what seven months in Georgia and Alabama going through basic, going through advanced school for air traffic control. It's exactly what that did, because then, when I came back to Arizona and I was in the National Guard, I was a different person. I was focused on getting back into school, getting my education done. I was focused on doing good work and making better decisions, and that's what I did from that point on and then after that, I got into.
Speaker 3:Shortly after that, I got into corporate America. I worked at this company, university of Scenics, which was a publicly traded company, a very successful company. It was doing very, very well back in the mid-2000s and I was very successful at it. I was the top manager in my division, which was Mountain Plains, for the fiscal year 2010, for example, and then going into 2012,. I knew that things were not really working very well with University of Phoenix, because University of Phoenix unfortunately had changes to how they had to do business that were dictated by a new government regulation and so, because of that, compensation changed and you couldn't get the same increases in your salary that you could get before. As managers, we couldn't manage our team the same way we did before as well. It was a complete culture change and it was also, unfortunately, a change to the opportunity that University of Phoenix was prior to that, and so, going into 2012, I was becoming open to pivoting and leaving University of Phoenix and going in a different direction.
Speaker 3:And then I had some friends of mine that had transitioned over the years to Infusionsoft, which is now known as Keep, and they sold me on the idea of coming over and doing sales for Keep, and so I did that in 2012. And it was really humbling because I was a manager at University of Phoenix, very successful, had a great team, had several great teams, and I had a very comfortable position and I was making nearly six figures a year, which at the time, was pretty good, considering where my bar was at that point in time, which has drastically changed since. But that's the path we go on as entrepreneurs we keep raising our bar, and so I went to keep start selling and I did. Okay, I was 108% to quota the entire year, but I wasn't happy.
Speaker 3:I didn't want to get back into sales. I was a leader. I wanted to be a leader. I wanted to get back into leadership. I wanted to get back into something that drove me, something that challenged me, because I'm driven by challenges. I wanted to get back into something that drove me, something that challenged me, because I'm driven by challenges.
Speaker 3:And I think that my manager, my second manager I had two managers at Infusionsoft he knew that I wasn't happy. He could tell, and at the end of 2012, he actually let me go and that was what pushed me into entrepreneurship, because at that point in time I dove into becoming a freelancer, because I had learned the software and I had a background in marketing from my bachelor's degree and my master's degree that I was in the middle of, and I also was in sales for maybe 10, 15 years up to that point in time. So I dove into freelancing and made my first money on my own. I made 1700 bucks in like 30 days, which isn't a lot, but it was good. It was just validation that I could make money on my own, I didn't have to depend on demand.
Speaker 3:And then I did start at another job in early 2013. And right away they threw at me that I would have to change my schedule with my three-year-old son to be able to stay at the company, because they wanted me to work until 7pm Monday through Friday, and there was some days where I had to go pick them up from preschool and I had to be there by 5.30. And so, after stringing them along for two weeks after they gave me this ultimatum, basically I finally was like you know what it's not going to work out. I'm going to dive into entrepreneurship. I'm going to be successful at starting up my own marketing agency.
Speaker 3:Actually, I didn't even think it was going to be a marketing agency at the time. It was just going to be an agency and that was that. And so from that point on is when I started my business. I've now been in business for 12 years. It's been a blessed journey. I've had lots of highs, I've had lots of challenges, lots of stress as well, but no regrets. And we've done some big things over the last 12 years and we're on the verge of something very, very big as well. So that's my background in a nutshell of something very, very big as well.
Speaker 2:So that's my background in a nutshell. Outstanding, I love that story. I'm excited to dig into some of those big things that you got going on Now. The show is called Firing the man Podcast. I'd like to dive into your Firing the man day. The day that you said I'm done with this, I'm picking up my. Tell me if it sounds like it was the day that they won't let you pick up your son is the day. But what were you thinking and what advice would you give to people who are in a similar spot who are thinking I'm looking over the fence and it looks good over there and I would like to try entrepreneurship, but I'm scared. I'm scared, I'm worried. What, if? What advice would you give to?
Speaker 3:them. Yeah well, I'll kind of work my way backwards. I would tell that person that they need to have faith in themselves and have faith in a higher power, Because at the time when I dove in, I had lots of faith, but I didn't even realize it was, you know, faith from a higher power at the time. Um, because I had kind of veered away a bit from my Christianity. Um, but now, looking back, you know, in that decision that I made and in putting my back against the wall to be successful at that journey, I now know that it was because I had that faith from a higher power. You know, the faith from a higher power is what drove me into that and drove me to success and has helped me succeed since. So I would tell anybody listening or watching this that you just have to believe in yourself and you have to go all in and you have to have faith in yourself and you have to be relentless, because it's not going to be easy but it's worth it. And and just to just to have a relentless work, ethic and and perseverance, determination, um, and and just keep driving forward and just believe that you can be successful at it. Um, that's what I would tell someone that's considering leaving the man. Uh, because at the, at the time when I left the man, um, that was the kick that I needed, hearing from my boss that I would have to change my schedule. And, um, and I and they, they did leave it on a Friday. It was like the third Friday I was there, they gave me the ultimatum, they told me that coming into Monday, I had to have this figured out and I was like, okay, and so I took that weekend to take a sheet of paper, create a table, two columns, three rows, and I basically just stacked the two paths that I could take staying at the company or diving in, starting my agency and I had that on the top of the columns and I went over. This is the positive of how we could work out this and the strengths of the decision. Here's the weaknesses, here's the worst that can happen. If I were to go down these paths.
Speaker 3:And to me, that helped me go from emotional to logic and to see that I really didn't have anything to lose. Because that's the fear that people have when they're leaving a full-time job. They're like, how am I going to make money? How am I going to support my children? How am I going to support my children? How am I going to support my family? How am I going to support myself? But once you eliminate the emotion and you look at the comparison logically, you'll probably see the same thing. I saw that you have nothing to lose and everything to gain Because, in my case at least, I had a bachelor's degree, almost a master's degree at the time. I had prior successful management experience at a Fortune 500 company. I was a veteran and so, even if business didn't work out, I had stuff to fall back on and I would figure it out. So that's my background, that's how I pushed myself into entrepreneurship and that's what I would tell someone that's considering doing the same.
Speaker 2:I love how you physically wrote it out. I think that's a step that a lot of people would be surprised if they went through. The answer almost seems obvious when you have the pros and cons column and you're absolutely right the man's not going anywhere. If it doesn't work out in entrepreneurship, you can always go back and you'll be in the same spot you are now and so I really like that story.
Speaker 2:So let's chat eCommerce. So you have put your eggs in the eCommerce basket. I think that's fair to say. What drew you to eCommerce? Can you share a little bit about your journey in this world?
Speaker 3:Yeah, absolutely so. As I mentioned, I started my agency in early 2013. But when I started my agency, it was really based around providing service for companies that were using Infusionsoft, Because that's what I had experience with from 2012. And so I started selling marketing services, business automation services, anything and everything that I could sell to make some money around providing Infusionsoft help, some crazy phenomenal automations that can get the outcomes that companies want, because I was really good at creating automations in Infusionsoft.
Speaker 3:I was like, even though I like doing this from a scientific engineering perspective, I don't really have the passion for doing this. I am a performance-driven person. I am a results driven person. I had been in sales and sales management for the last you know 12 or so years, and so that really drew me towards marketing. And then, finally, at some point, I said I'm not selling any more business automation services. I'm strictly selling marketing services. I even changed my agency name this way. I included marketing in my agency name, and that led me down the path of becoming an expert in digital marketing and digital advertising. I mean, I literally pour into books I probably have read or listened to. Actually, it's not even probably. I know that I've read or listened to hundreds of books since 2013. So I'd be the best that I could be, because that's just the way I am. When I commit to something, you know I do whatever I can to be successful at it. And and that led me into um, building a marketing agency that was performance driven. That eventually became RM5 Formula Company.
Speaker 3:Um and the RM5 Formula is a marketing scaling methodology that came out of the predictability that we were seeing in our client results by using digital advertising funnels, conversion rate optimization, content marketing and follow-up marketing with email and SMS, basically. But we productized our services into two different packages. We were charging $6,000 or $12,000 a month, depending on which package, plus a performance bonus based on profit, versus how a lot of agencies were doing, Because agencies still do this, where they charge a percent on ad spend, but that doesn't necessarily lead to results, and I didn't want to do that. So that's how I got into e-commerce and digital marketing.
Speaker 3:Because in 2017, I decided that I would niche down into e-commerce because over the last few years, as I had different clients selling different things the e-commerce clients that I had selling physical products I saw that there was just a major gap between what they're doing and what they could do, because these people are not marketers. Like, if you talk to an info product seller, he's a marketer typically he's a very world-class direct response digital marketer but if you talk to an e-commerce business owner, they're not necessarily very good marketers in a lot of cases. And that's what I found and I saw that I was delivering so much value and so much impact to e-commerce clients and also I wanted to create a name for myself. I wanted to stand out in the crowd. So that's when I decided to niche down into e-commerce was late 2017. So since then, I've been passionate about e-com, I've learned everything I can about e-com and now I'm running an e-commerce aggregator with some big things on the horizon.
Speaker 2:Outstanding, outstanding and excited to get into that Before we do, as we sit here recording this episode in February 2025, what are some things that you think e-commerce entrepreneurs get wrong on their marketing efforts? What do you think about that?
Speaker 3:Yeah, I mean that's a really big, big question, because there's probably a lot of things that I can really identify that I've seen over the years, but I think for one, they really don't focus on trying to differentiate themselves.
Speaker 3:They don't come up with a big idea, for example, in their marketing, that gets their product line to stand out versus competitors. I also see many, many times that e-commerce business owners always fail at follow-up marketing and they focus too much on front-end acquisition. We've got this great business we're about to purchase and partner up on with some of the owners and they are very smart guys, they've done an incredible job with their business, but they've only done new customer acquisition really and very little follow-up marketing and their customer return rate is literally 5%, but yet they net $1.8 to $3 million a year. So I've seen that many times over, where e-commerce businesses fail at focusing on the backend, where the money is made, because any marketer knows that. It's not about that front-end acquisition.
Speaker 3:Yes, you do need it obviously to grow and ideally you're doing it profitably.
Speaker 3:That's where you're making profit on day one of your customer journeys, but you're leaving a lot of money, a lot of profit, on the table if you don't focus on trying to deliver more value and more impact to your customers, and I see that many, many times over. Yeah, I mean. Besides that, I think the biggest thing is that e-commerce business owners always try to do so much themselves too and they don't take organizational leadership as seriously as they can to scale themselves out and to scale their business in the process, because you can only scale your e-com business to a certain point without having a good team. You need a good team and you need to take team building, team management and everything that goes into building an actual corporate organization very seriously if you're going to break into multi-seven, eight figures and beyond. A lot of times, I see a lot of owners doing too much themselves and not really being very effective at building a real organization that can run the business and grow the business without them. So those are probably the top three things that I see.
Speaker 2:I really like that. I really like that, and you're spot on on all of those. I agree with all of them. One thing you mentioned is the follow-up marketing right. It's the classic case of someone pushing a lot of Google ads traffic to their website, not having a band and cart sequence. So that's what comes to mind for me. What are some ways that follow-up marketing can be effective? Or, on that list of follow-up marketing, what is there?
Speaker 3:Yeah, yeah, well, I think that you need to have like a brand message. You know your brain has to stand for something, because your follow-up marketing is really about building that relationship, and so you have to have something. You stand on, a mission that your company stands on and that just then dilutes down to what subject matter do you talk about in your content, to offer value in your content, in your follow-up marketing? And then you also need to have a plan. You know, a promo calendar, for example, that tells you when you're promoting different offer, different products or maybe different sales around holidays, you know, for example. So you just have to have like a good blend of all that where you're able to create an experience and you're able to create a relationship and build trust and come across as an authority in your subject matter in your follow-up marketing.
Speaker 3:The Arm platform really speaks to authority. That's what A stands for, and authority comes down to becoming a trusted expert in the subject matter that your business specializes in, and that's one of the biggest things that we focus on when we were running our company as an agency years ago with our clients. Is we focus on driving really good top of the funnel content or, if the eCommerce business owner was recording content. We made sure that everybody saw top of the funnel, because what that does is it builds brand, it builds trust and then direct response marketing takes care of the rest. So that's the advice that I would give to anybody that really needs to do a better job with their follow-up marketing is create trust, focus on subject matter that's relevant and related to your business and is also value for your audience as well, and just be very structured, very disciplined, very consistent with your approach, so this way you can continue to build that trust and see that flywheel effect happen as you're executing on your follow-up marketing strategy.
Speaker 2:That's really good advice For our listeners. You ought to rewind and listen to that again. There is a ton of really good value packed in there. Now we've hinted at it a little bit. Arm 5 Formula has got some really exciting stuff going on this year. What can you tell us? What do you got going on? Sure yeah.
Speaker 3:Well, I think it's no secret, because we've been publicizing this, but it's no secret that we're working on going public and getting on a public stock exchange. We came pretty close to doing something at the end of 2024. But I'm glad that we decided against going down that path, because we almost went down the path where we became a penny stock, which I don't think would have been good, based on the feedback that I was receiving from different people in my network that have a lot more experience with the public markets and the different stock exchanges. And then, early 2025, we actually signed with directipocom and now we're in the process of pushing to get on the NASDAQ. It's most likely going to be the NASDAQ in April or May, and we actually have an exciting pending deal that I can't unpack too much right now.
Speaker 3:But we have an exciting pending deal right now with another company that they're really good at developing cutting edge products. It's ran by a chief science officer that's been around for literally like 30, 40 years, and so they have a family of cutting edge products that they need help selling, which is why they're doing the deal, because they want access to our marketing prowess. We're a match made in heaven, as we've been saying, and so any day now we should be finalizing a deal to merge with this company and this company is in the middle of an SEC audit to get on the NASDAQ. They're on target to be on the NASDAQ in March and we're about to sign papers to merge with them to then be inserted into the audit process and then to finalize that process over the next month or so and uplist on the NASDAQ and the ticker should be RM5. That's one of the requests that I made, so I'm pretty excited for it. We just got to get through this process right now and just handle one domino at a time. So that's what's happening right now.
Speaker 2:That's outstanding. And congratulations on almost being in the major leagues. I mean, when you get into business, there's the grind, the early entrepreneurship phase, and there's the more mature and you're about to enter the major leagues, which is outstanding. So, you had mentioned working with some aggregators and making some acquisitions. Can you talk about that and, to our listeners that are business owners, what's your strike zone for acquisition?
Speaker 3:Yeah, sure, between $1.2 million, which is approximately anywhere between $400,000 to $600,000 EBITDA, and all the way up to $10 million. We're actually moving up the buy box right now by going public, because we'll have access to more capital to be able to buy bigger and better businesses. But that's been our buy box over the last two years now, throughout 2023 and 2024. And typically we're looking for direct-to-consumer brands, so not just Amazon. We want real brands that have their own marketing and they control the entire marketing journey and they have access to all the contact details and all the data. That's what we're looking for as well. And then, besides that, we're looking for no dropshipping companies companies that have effective, successful marketing strategies that we can build on, companies that have a dependable supply chain that can scale with us as we scale their marketing results, and also companies that are U US-based as well.
Speaker 3:We unfortunately found out late in 2022 that international businesses were not in our best interest. We bought one and it didn't work out six or so months later. So we now don't buy international businesses. We focus on US-based businesses. So that's our buy box and again, I do anticipate here in the next few months that our buyBox will ship upwards a bit, and we'll focus on buying even bigger businesses, since we won't have as much friction when it comes to acquiring the capital needed to be able to buy businesses. So that's our BuyBox and that's what we target.
Speaker 2:Outstanding, outstanding. If any of our listeners fit that strike zone and are thinking about selling, what's the best way to get in touch with you?
Speaker 3:Well, you could just shoot me an email at josh at rm5formulacom. And we actually do business two different ways with e-com business owners. We can either buy the company outright or we can buy into the company and partner up with you and give you the resources and the experience that we have. So we bring 800 million in direct marketing experience with my team and I. We also raise capital and can add a lot of growth fuel to your business to help you scale faster and soon that's going to be magnified.
Speaker 3:Being a public company having access to the capital markets, uh, so we'll be able to excuse me, we'll be able to buy even more cash resources when that happens as well. I think I need some water right now and um, and then on top of that too, I mean, we have a very expansive network. I personally have an expansive network. Uh, I'm known as a bit of a super connector to people in the industry, so I can bring in different people to help us with different things. So I bring a lot to the table resource-wise to help e-commerce businesses be able to grow faster and also with less friction in the process. So if anybody's interested in connecting with me and talking, just shoot me an email.
Speaker 2:Outstanding. We'll post a link to that in the show notes. Before we wrap up, we have something called the fire round. This is four questions that we ask every guest at the end of the show. Are you ready for the fire round? Let's go Do it, all right. What is your favorite book?
Speaker 3:Um, so I wouldn't say this is my number one favorite, because it's hard to say number, like it's hard to pick out one book. But I am currently reading the surrender experiment and I'm almost done with it and it's um, it's really relevant for me because it's helping me to let go more and to just trust the process and uh, and give it you, it to the universe, and not try to control everything. So that's my current favorite book.
Speaker 2:Very nice. What are your hobbies?
Speaker 3:Hobbies outside of spending time with my family and my 15-year-old teenage son, or my two-year-old baby girl and my fiance? Um, it's, this is gonna make people laugh if they hear this, but I like to build models and paint models. Um, you know it. Just it ignites like an artistic side of me that I didn't I haven't had since I was a kid, and so that's why I like doing it. Um, plus, it's just completely different. It gets me off the computer too, which is nice.
Speaker 3:I'm massive into fitness. I work out four to six days a week, and then, besides that, I do like to play a video game or two here and there. I mean, I grew up in the Nintendo age back in the 80s, so it's ingrained in me, and I've always been very good at video games. When it comes to competition, I mean, if I jump on call of duty, I'm typically number one or number two, and I don't even play that often, but I just am a really good first person shooter. So so I do that from time to time to just unwind and relax a little bit. So those are my hobbies right now.
Speaker 2:Outstanding, outstanding. Next question what is one thing you do not miss about working for the man?
Speaker 3:too bad, I can't say everything, um, uh, you know, honestly, the the biggest thing that I don't miss is is having the ceiling. Having the ceiling because, know, when you work for the man, you have too many restrictions. You have a ceiling, you have other people that dictate that ceiling, you have other people that dictate your progress as well and your rewards. And when you're an entrepreneur, you have an open playing field and you set your standard, you set your bar and you can really make anything happen that you manifest and you work towards.
Speaker 2:So that's the biggest thing that I love about entrepreneurship versus working for the man, very nice, I like that, I really like that, and it's a totally different mindset, right when that ceiling is removed and your upside is unlimited.
Speaker 3:So, yeah, I always felt like very trapped and limited and, you know, a little bit underserved and like I was in the matrix, you know, as a lot of people feel. And you know, even though I didn't grow up an entrepreneur and I wasn't born to entrepreneur parents and I didn't become an entrepreneur until my early thirties, I think I always had it in me because I always just felt that I wasn't being challenged enough. And I wasn't because I had dreams. I had big dreams growing up. I wanted to be an astronaut when I was a kid and you know, I just was following the system. You know I was following the system, I was in the system and it just wasn't serving me and luckily, you know, the universe led me to where I'm at now, today.
Speaker 2:Very good, very good. Now, final question what is one thing that you think sets apart successful e-commerce entrepreneurs from those who give up, fail or never get started up, fail or never get started.
Speaker 3:I would say faith first and foremost. I talked about faith on this episode today, but it's true, you know you really have to have a lot of faith and you got to stay grounded in your faith at all times because, as you and I both know, you know it's challenging. It's a growth path like this where there's ups, downs, ups, downs, and you have to get through the downs, but the only way you lose is if you quit, and the first key to that is you always got to have faith. You got to have faith in yourself and you got to have faith in a higher power, in my opinion, because that's going to feed the relentlessness, that's going to feed the work ethic and the perseverance and it's also going to feed the direction and the ideas and the strategy when you have that.
Speaker 2:So I would say faith Outstanding From one Christian business owner to another. I love that answer. So, josh, thank you so much for being a guest on the Firing Demand Podcast. If people are interested in getting in touch, we'll put a link to your email in the show notes and on your IPO day or shortly thereafter let's hop back on the pod and celebrate. That's exciting. That'd be awesome. Yeah, sounds good.
Speaker 3:We'll definitely do a toast.
