Geofencing Turns Real-World Visits Into Targeted Digital Ads with Chris Seminatore

You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That’s why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he’s built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent.

We break down geofencing in plain English, from putting a digital boundary around a place to using programmatic advertising to reach the people who actually visited that location later on the web and in apps. We also dig into practical ecommerce use cases, including how Amazon sellers can drive outside traffic to listings, why that matters as Amazon PPC gets more competitive, and how to pick the exact stores and venues that match your niche. Chris shares creative guidance that keeps ads simple and direct, plus how Connected TV advertising can build familiarity before you follow up with targeted display for clicks.

Then we go deeper on the stuff most marketers won’t say out loud: competitor targeting that stays ethical, why “unsexy” industries like funeral homes and plasma centers can quietly outperform trendier markets, and how to validate fast with a $1,000 marketing test and clear performance benchmarks. Chris also shares hard-earned lessons on building a remote team, screening vendors, and protecting your business systems.

If you’re serious about location-based marketing, geofencing, programmatic ads, and measurable customer acquisition, you’ll get a playbook you can apply this month. Subscribe for more, share this with a friend who’s stuck on paid ads, and leave a review with the one location you’d fence first.

How to Connect with Chris?
Website: https://www.getgeofencing.com/
YouTube: https://www.youtube.com/@getgeofencingUSA
Instagram: https://www.instagram.com/getgeofencing/
Facebook: https://www.facebook.com/chrisgetgeofencing
Linkedin: https://www.linkedin.com/in/chrisseminatore/
X/Twitter: https://x.com/getgeofencing

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Transcript

Welcome And Guest Setup

SPEAKER_00 1:07

Welcome everyone to the Firing the Man Podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you are capable of more, then join us. This show will help you build a business and grow your passive income streets in just a few short hours per day. And now your hosts, serial entrepreneurs, David Schomer and Ken Wilson.

Chris’s Navy Background And Mindset

SPEAKER_02 1:33

Welcome to Firing the Man, the podcast for entrepreneurs and business builders ready to break free from the grind and step into ownership that actually scales. I'm your host, David Schomer, and today's guest is someone who's rewriting the rules of digital marketing, especially for industries most people overlook. Meet Chris Seminatori, founder of Get Geofencing, a specialized marketing agency that's helped over 350 businesses across the U.S. and Mexico generate real measurable results through location-based advertising. With more than seven years in the geofencing space, Chris has built a seven-figure agency from the ground up without a single dollar of outside funding. But what makes his story even more compelling is where it started. Before digital marketing, Chris spent five years in the U.S. Navy, supporting special forces during operations like Desert Storm and Desert Shield. That experience shaped the discipline, precision, and no nonsense mindset he brings into business. Today, Chris applies that same military-level strategy to marketing, helping companies target the right people in the right place at the right time. From funeral homes to political campaigns, he's built a reputation for turning the unsexy industries into highly profitable opportunities without relying on traditional ad platforms or bloated marketing tactics. In this episode, we'll dive into why location-based marketing might be the next gold rush, how Chris built a referral-only agency to 350 clients in the exact mindset shift that helped him go from imposter syndrome to running a remote seven-figure business from Mexico. If you're tired of guessing with your marketing and want strategies that actually convert, this episode is going to hit different. Let's fire it up with Chris. Welcome to the show. Hey, David. Pleasure to meet you, man. I really appreciate the opportunity. Thanks for having me on. Absolutely, absolutely. So to start things off, can you share with our audience a little bit about your background and your path in the entrepreneurial world?

SPEAKER_01 3:46

Um, okay. I I was an ex-Navy spook, um, went to uh intelligence training at Fort Devons, Massachusetts, uh shipped out to Masawa, Japan. Uh was uh what we did was ride direct support out of 57 division, go catfish. And uh anyway, we ended up uh in the uh uh the first uh ship I got on, we ended up in the uh Gulf, which was uh at that time Desert Shield, then it turned into uh Desert Storm, and then it turned into Poised Hammer. And um, so yeah, then uh really got very familiar with the technology that's in use today for it's used for marketing purposes as opposed to what we had used it for previously, which was to identify personnel and platforms through electronic signatures, figure out where they are and who they are. We didn't ask why.

SPEAKER_02 4:33

Very good. Very good. Now you've built a seven-figure agency with zero outside funding. What were the key decisions that allowed you to scale without relying on capital?

SPEAKER_01 4:46

Uh the key decisions were really placing an emphasis on the client, um, forming a relationship with the client, doing everything that you can for the client, um, you know, updating reporting procedures, giving the client access to their own customer dashboards, um, things of that nature is what really helped us uh stand above and beyond uh any of the competition that we had. Plus, the the people that we have actually working on the campaigns are the people that they're talking to. We we don't really have a sales force, so to say.

SPEAKER_03 5:14

Okay.

Geofencing Explained In Plain English

SPEAKER_01 5:15

Okay.

SPEAKER_02 5:15

That sounds good. Now, geofencing is something that is a relatively new term to me, and I would assume most of our listeners. Can you explain what exactly that is and how that relates to marketing today in 2026?

SPEAKER_01 5:31

Absolutely, David. Um what geofencing is is we put a digital parameter around a physical location, and then we're able to capture uh the um uh location reader from the cell phone. It's the exact same uh backbone that Uber uses. So whenever you call an Uber, you know how the Uber shows up right where you're at, exact same thing. Now, once we have that information from the cell phone, then we're able to start distributing ads programmatically. And what that means is like whenever you uh a targeted user rolls up on a website or an app, we have algorithms that bid on the available advertising inventory of that website or app. And that gives us the ability to be able to place ads wherever whatever website or app that that targeted user is accessing. And so it gets us, it enables us to be able to get in front of a very targeted market. And location is the strongest indicator of buying intent. When somebody goes to a car dealership, they're looking to buy a car. If somebody goes to a restaurant, they're looking to eat. So we we utilize that uh for our advertising so it doesn't waste dad spend. We get in front of a very targeted market, targeted audience. That sounds good.

SPEAKER_02 6:34

Okay, that makes sense. And and can you give an example of and and I would say most of our the people listening are involved in e-commerce. And so can you provide an example of a company that you've worked with? You don't need to name the name, but um what they were selling and what strategy you put in place to ramp up marketing efforts?

SPEAKER_01 6:58

Well, Amazon, uh just talking to Amazon sellers, Amazon loves traffic that comes from outside of Amazon and goes to these uh specific uh seller um websites. They love that. And what it does is increases the uh strength in the algorithm, gets you closer to the top. And so we work with a lot of different Amazon sellers in driving traffic to their website on Amazon. And what they do is they use um, you know, location-based uh um location-based strategies, like say you sell uh outdoor equipment or something along those lines, then what we could do is we could uh geofense like a Bass Pro Shop. Now, everybody going to that Bass Pro Shop probably has an interest in outdoor equipment. So you've already got that affinity right there. And by putting those ads in front of the people that go to these specific locations, then they go to the Amazon and they check out, you know, that that that uh product or service that's being offered. Product, I guess, in Amazon. Okay. Okay. So and then by it by introducing that out outside traffic to your Amazon page, you're actually going to increase uh your ranking and your algorithm. Amazon loves outside traffic.

Why Social Ads Feel Harder Now

SPEAKER_02 8:03

Yes, they do. Yes, they do, and and I think this is something that a lot of Amazon sellers need to be thinking about is is PPC pay-per-click advertising within the Amazon platform has gotten so stinking competitive. And I know a lot of sellers, and I have been one of these sellers at times that are selling at break-even. It just seems like the the price of keywords, uh, the supply and demand for keywords always reaches equilibrium, and uh it's it's a bummer for those selling on the platform. And so now I think that's a really good, really good thing to mention, and and there are a lot of Amazon sellers listening. So now you you've said it when I was preparing for this interview, I was doing some research, and you said Facebook ads are dying, which I gotta tell you, Chris, kind of bummed me out because I don't have to I can look at my credit card statement and see what I'm currently paying on Facebook ads. And and uh but I I want to he I want to hear your opinion. Um what's actually happening in digital marketing right now and and why is geofencing becoming a new opportunity?

SPEAKER_01 9:12

Well, I mean, I'm not going to badmouth Facebook. Uh they're a very effective uh uh social platform, you know, God bless them, uh big fan actually. Um but with the advent of so many different social channels, I mean, everything from Instagram to TikTok to Twitter to, you know, all these different social channels, the uh the market's getting segmented. A lot of the ways that you've seen it with uh with broadcast television. I don't even remember back in the days when broadcast television you had three or five channels and you would just flip through and then you know whatever was on there was on there. I think social media is kind of experiencing the same type of uh uh pattern that broadcast television followed from uh now to you know from then till now. And so you're seeing more splendid audiences, you're seeing um, you know, ads not perform as well as they used to because people were seeking out different platforms and whatnot that are associated with Facebook. Plus, you've got a different demographic there as well. Absolutely.

SPEAKER_02 10:05

Now, are are you using geofencing in conjunction with something like Facebook ads?

SPEAKER_01 10:12

Where Well, yeah, absolutely. I'm a big fan of the more marketing channels you have, the better. Um that is honest to God truth because marketing channels work synergistically. Somebody will see you on Facebook, and then somebody will see you on Fox News, and then somebody will see you. You want to touch somebody as many times as you can. And I think people underestimate the impact that advertising has. It just says that you know, these are just ads. But one thing's I the one thing you have to remember is that the only reason that you have television, or the only reason that you have internet, is because of advertisers. That's a way for them to reach uh, you know, their audiences. And so take that into consideration. Also, what advertising does is it breeds familiarity. When somebody like sees a television commercial, they know that that's you know, that that business is that product or that service is for real. You know, they know that they're doing it. It gives them an instant uh credibility and it gives them a familiarity. Now, if you can work with that and then incorporate that with a brand, then you've got a winner. I mean, you really do have a winner. Okay. Okay.

Turning Niche Locations Into Customers

SPEAKER_02 11:14

Now, for you had mentioned uh funeral homes, which would be that that to me makes perfect sense with with this this geofencing, right? The funeral home, presumably, if you have a loved one passway in that community, that would be the place to go to. Now I I have, and I'm gonna give a a real example that I'm working through right now, I am selling a product for turkey hunters, which is uh a pretty niche market. Now, I've identified the top ten states that ha have the most turkey hunting licenses purchased. And that data is helpful, kind of, but how can I turn that that information into a more tactical marketing strategy?

SPEAKER_01 12:08

Well, one of the things that you'd have to do is identify the locations that turkey hunters would go to. These would probably be like shooting ranges, these may be uh outdoor pro shops, things of that nature, gun stores, things of that nature. Um once you identify those locations, then what we can do is go ahead and build an audience by people that attend those locations. Now you're getting your uh turkey hunting uh um accessory in front of a very targeted audience. And even where they get the uh licenses for turkeys, we could uh geofence that as well for turkey hunting. That offices, those offices.

SPEAKER_02 12:37

And then I would engage with so they're going to Bass Pro Shops to buy their licenses. So then I would reach out to Bass Pro Shops to get my marketing there. No, you reach out to Chris.

SPEAKER_01 12:48

Ah, there we go. Absolutely. Yeah, and then what we do is we put a digital parameter just using Bass Pro Shop as an example, and then what we're gonna do is we're gonna collect everybody that goes physically goes to that Bass Pro Shop, and then we're gonna start putting ads in front of them. There we go. Three to five ads a day, wherever whatever websites or apps that they access. Like I said, we cover about 94% of the internet.

SPEAKER_02 13:10

Okay. Okay. Uh this is starting to click for me. So we identify so Texas is the number one state for turkey hunting. Uh so we'd identify the best pro shops, we'd call Chris, say, Chris, these are our hot locations, and and um then w would it be you that would be helping out with the existing Facebook ads, or or how exactly does that work?

SPEAKER_01 13:36

Yeah, we've got a design team here. Um essentially all we would need is an image I would like to feature in a three to five word headline uh on the ad. And you want to keep things as simple and direct as possible. You're using an image just to capture attention. You'd for people to glance at it and be like, oh, I'm a turkey hunter. Show a turkey hunter or a turkey being, you know, whatever you want to show. And then put um, you know, whatever a three to five word headline, be very direct, very simple. Um, and then those are those are going to breed your best ads. They really are. You don't want to look at an ad that's being, you know, clever or cute and try to guess at it. Now, when you get into video and uh uh CTV, th those are a little bit different because you gotta have a hook on that first three seconds. We do video and uh TV as well. So Okay. One of the That's another that that's another thing I want to bring up before I forget, David, is that when they uh the when they take their cell phone home and they dock it on a uh a Wi-Fi network, then we can deliver ads to any devices connected to that Wi-Fi network, including television. So, like, say just using your turkey hunting uh accessory again, say you ran a CTV uh campaign with us, those person people would go to that Bass Pro shop, and then when they come home, they would see commercials for your turkey turkey hunting accessories. I'm having a hard sign saying turkey hunting accessories. But uh, you know, then they're gonna see it on television.

SPEAKER_02 14:54

That is interesting. So I've always been you hear about people, and I've I i it seems like the the algorithm is dishing you up what's on your mind. Um classic example, I talked to my wife in the morning about hey, I think the your right front tire might be running low. Um we need to check it. Do you know where the pressure gauge is? An hour later, I'm on Facebook Marketplace and or Facebook and I see ads for pressure gauges. And so that's not what you're talking about. What you're talking about is more of the the locations that people are going.

Privacy Claims And State Bans

SPEAKER_01 15:35

Right. Like um, say uh you you went to uh AutoZone to, you know, previously to look for another, you know, car repair thing. And then one say we had a geofense around AutoZone. Now what we'd be able to do is we start sending you ads, and you know, depending upon, you know, what you're looking for, you know, we could we could put that in front of you. It uses location as opposed to I know what you mean, man, because it it seems like sometimes, you know, they're listening to you. So I don't I don't put it past them either. I really don't. Privacy is something that we gave up a long time ago, and people don't realize that. Um if you want to get a little bit of the political spectrum, um Maryland and Washington just banned geofencing. And they they put it under the cloak of privacy, which doesn't make any sense because you can still get an Uber and in Washington and Maryland. So I dug a little bit deeper, and what it is is the politicians that wrote the legislation dealing with the banning of geofencing in Maryland and Washington are all supported by very large businesses. And so to be able to advertise, like in, say, you know, Maryland or Washington, you have to have a heck of a budget. Where with geofencing, you can have a targeted audience and you're not wasting ad dollars. So essentially what that did was uneven the uh playing field between small local businesses and large brands.

Ethical Competitor Targeting With Geofencing

SPEAKER_02 16:56

That is very interesting. That is very interesting. Yeah, I can well politicians lie to you, man. They do. They do. Yeah. We're in alignment there. So um so uh I also did in my research came across you discussing competitor stalking strategy. So how can businesses ethically and legally target their competitors, customers?

SPEAKER_01 17:23

Absolutely. Like, say um, like uh one of the things that we've done, uh one of the most effective ways that you can like say you're a restaurant, and you you you've got a lot of different restaurants behind you, or around you, I mean, I'm sorry. And what you can do is you can target those competitor restaurants, build an audience by people physically going to those uh competitor restaurants, and then put your name out in front of these people that you know are coming to this area that are going to restaurants. You're not wasting aspend, you're, you know, you're you're hitting a very targeted audience that you've got a very good uh uh chance of them coming to your restaurant once they're once they're aware that it's there. It's a very strong marketing technique for restaurants, bars, things of that nature. Yeah.

SPEAKER_02 18:04

That makes sense. That makes sense. And I that would be it kind of benefits everybody, right?

SPEAKER_01 18:09

It really does. They may not have known that restaurant was there. Now they've got a new favorite restaurant.

Making Unsexy Industries Print Money

SPEAKER_02 18:14

Yeah. Yeah. Um now you you've worked in industries most people ignore, like funeral homes, plasma centers. Why do unsexy industries often outperform trendy niches?

SPEAKER_01 18:28

Well, in the case of funeral homes, uh some of the different places that we uh geofences like um like hospice centers, things that are you know locations where people are looking in at that transition. And and a lot of times both my parents passed away, so a lot of times you don't you don't really you're not very familiar with the experience, so you're looking for answers or information kind of to help you guide through this uh situation. And with the advertising for funeral homes, what that does is it allows us to you know put ads in front of people that are going through this uh uh uh experience and then offering information and offering options and alternatives for them. Uh that's the case of funeral homes, yeah. Uh for blood center, blood blood drive centers, that was a great one because essentially um you can target people like at college campuses and whatnot that uh want to sell their uh blood for money, their plasma for money. So I don't know if you went to college or not, but when I was a college, man, fifty bucks was a lot.

SPEAKER_02 19:25

Oh yeah. I was one of those poor college students that did that did sell my plasma. And it might have been one of your ads, BioLife Plasma.

SPEAKER_01 19:34

It might have been. Absolutely, man. Absolutely. So Yeah. Well what I I guess to get to boil down to the point, what what it is is that you're offering information and options to people that are attending these different locations or who might have an affinity toward that, you know, toward that information or those options. Didn't know they were available and more information about it, you know, thing things of that nature.

Scaling With Relationships And Transparency

SPEAKER_02 19:57

Yeah. That makes sense. That makes a lot of sense. Okay. Now you've scaled to 350 plus clients without cold calling. Uh what is how did you do it? And if you if you were to start from zero, how would you replicate it?

SPEAKER_01 20:14

Um how we did it, uh, I had a little bit of money. Um we started with a pay-per-click campaign just at the very, very, very beginning. Uh and then we got our first couple of clients, and then we just treated them like gold, man. Um, I'm not gonna say there wasn't mistakes made because it when you say ever you start any business, at the very beginning, there there's a learning process or a learning curve associated with that, with that bit with the product or service that you're offering. And so you gotta kind of have some grit to you. You know, you got to get through it. And um, from that first client to that tenth client, there's gonna be a major difference or change in the way that you're operating your business. And that that is just the honest to God truth. And what you wanna do is you want to take experience and learn from every one of them. And every client that you manage to get is just a piece of gold, and you got to treat it as such as well. Um, you know, should show them the results, show them what's happening, be uh very transparent, be very honest with them. Okay, hey, this ad I don't know how many times I've said, hey, this ad isn't working, it's not resonating with the crowd. So what we've got to do is we've got to change up the image, we've got to change up the message, things of that nature. Um, we also implement what they call sequential marketing as well. And what that does is we build a poll of people that have received an ad. Um so then when we had that poll is we try to have a more urgent messaging associated with that second ad that we show them. Like um, like right now we're doing a recruiting campaign uh for a landscape company. And what we're what we're seeing with sequential marketing is that by putting urgency or a time, you know, the second message or the ad that we would show them would be, hey, uh spaces are running out, you know, this and there's not going to be many more of these jobs left, you know, and we've seen a dramatic increase uh with sequential marketing efforts that we use. Okay. Okay.

SPEAKER_02 22:07

Do you do you have any like referral program or any secret sauce that that's helped you, or is it just delivering great value to clients?

The $1,000 Test And Key Metrics

SPEAKER_01 22:17

Uh building relationships, delivering great value, working with people, uh showing that you care about their business, um, understanding that, um, you know, being very transparent with them, showing them exactly what's going on with their campaigns, uh, offering ideas to try to increase performance, things of that nature is what we've really done. Okay. And uh it's paid off in spades. It really has. Okay. When I started up the agency, I had um I got a bunch of friends that own businesses as well. And so I brought them on in, and you know, they're they're joking around because they uh they had a lot of money at the time. So they're just, you know, you know, okay, let's see what we got. And then, you know, working with that, making through your mistakes, apologize for them, saying how you fixed them, and just kind of going from there is basically the way we started out. Okay.

SPEAKER_02 23:01

Okay. Yeah. N now you you've mentioned a thousand dollar marketing test. Uh What is that and how can entrepreneurs use it to quickly validate or kill an idea?

SPEAKER_01 23:12

Yeah, what you want to do is you want to see what type of response to you you're going to be getting uh from the locations that you have geofenced and how the uh um how the ad is performing. That's gonna the data is gonna tell you exactly. There's no way to mask that. I mean, for industry standards, you want to have a 0.10 or above click-through rate um a CTR. And then anything above that, like we've got a lot of campaigns that are doing 0.2, 0.3, 0.4 uh campaigns, video and CT video goes way higher. CTV, you don't really get that feedback. You can tell exactly where your ads have been shown, but there's no interaction with it. What you what you want to do with CTV is just increase brand awareness and you want to follow that up with a targeted display campaign. And what that's gonna do, it's gonna make people familiar uh with your brand or product or service on TV. And then when they see it on a targeted display campaign, then they're gonna have more of a uh they're gonna be more apt to click on it and go through it. So you want to use all these different marketing channels in conjunction to really uh get your um get your product or service out there. And one thing I can tell you for sure, David, is that if you have uh a business with a great product or a great service but no advertising, and then you have a business that has a you know okay product, okay service with advertising, I will always bet on the business with the advertising.

SPEAKER_02 25:39

I ful I fully agree with that. I fully agree with that. And it seems as though I've met a lot of entrepreneurs that have the skill set to make a great product or they have a skill set to be a great at sales and marketing. And very infrequently uh do those skill sets overlap. And so I have I have talked to some some people with outstanding products that just cannot get the sales and marketing train rolling. And and so uh that's um I I fully agree with that. I fully agree with that. Now, what you know who would your typical client be?

Remote Team Hiring And Security Lessons

SPEAKER_01 26:23

A typical client, uh right now we uh we currently have like 1,031 active campaigns. Um man, we span the spectrum all the way from political campaigns to funeral services to uh auto repair to man, you name it. It it it's all over the place. We we've had some strange clients too, man. We've been in business over seven years. Um one of the one one of the stranger clients that we had was we had this attorney that represented uh human traffickers, people that got in trouble for human trafficking. And I was like, this is a kind of a strange deal. And then uh he had the we noticed that, because we can we can tell when somebody that was receiving ads goes to our client's place of business. And this guy, uh it was in Texas, and he had this uh uh truck stop um um way up in North Texas. I mean in the middle of nowhere. And when he gave us the address, I was like, man, there's nothing around here, but you know, we geo tested. And then we noticed that there was a lot of people going from that truck stop in the way, you know, in the middle of nowhere down to his offices in Houston. And so I don't know if the guy was working both sides of the fence or what he was doing, but it was pretty wild. It was pretty wild. Stuff it's stuff like that, man. Yeah. We've uh we've done recruiting campaigns for um people who want to be guards in uh mental asylums up in San Francisco and things like that. I mean, it's uh there's some big ass that you get sometimes, man. It's uh it's kind of cool. It kind of keeps you uh keeps you on your toes.

SPEAKER_02 27:51

Absolutely, absolutely. Now, when before we started recording, you had mentioned that you're running your business from Mexico. And uh I would say, you know, I'm a digital nomad. Um, I can travel anywhere with my laptop in in work, uh, as is my wife, and that's something we take a lot of pride in. I would imagine um, you know, from operating out of Mexico, you've set up systems, teams, and operations to not have a centralized location. Is that that correct? Absolutely, absolutely.

SPEAKER_01 28:25

We we have uh offices or sales reps in Los Angeles and New York, um, and then we've got a back end that fully supports that are all all over the place.

SPEAKER_02 28:34

Okay. Okay. And any pro tips on building up your your virtual workforce, your virtual operations, anything that's that has really been helpful as you've been doing that?

One Action To Start This Month

SPEAKER_01 28:48

Man, make sure you screen people very, very carefully. Uh stay away from upwork, stay away from fiber. I don't mean to dog on them, but man, I uh man, um every time that we've hired somebody in that manner, we've never had good luck, man. We really haven't. Uh look at reviews a lot. Um if they do have a uh um, you know, uh uh a business that you know does a you know provides different services for you know digital nomads, man, look at the reviews, call them up. How do you feel when you talk to them? Get them on screen so you can look at them, you know, things of that nature. Uh we had we we hired this goofball from uh Philippines that I wish we'd have never done because we ended up getting our site hacked, and I'm pretty sure it was him that had something to do with it. I can't really prove it, but it got it got hacked by some kind of Pakistani sex site or something like that. And it really messed us up for a couple of months, man, because then Google thought we were a Pakistani sex site, and I'm like, no, man. So that that took a lot to get that fixed up. That was a tough and that was a tough road to to hoe, man. That was they he really messed us up, bad. And I'm pretty sure it was him, but I can't really prove it. Yeah, that's funny. That's really funny. Be very careful, man. Verify, verify, verify. If you're gonna let anybody have access to your website or to any of your different systems or platforms, verify. You know, hey, I want to talk with somebody that you work with, things of that nature. You know, I mean, you gotta you gotta investigate this because you there's a lot of bad actors in that field, and you gotta be really careful. Yeah, absolutely.

SPEAKER_02 30:21

Now, for e-commerce brands or local businesses listening right now, what's one actionable way they can start using location-based marketing this month?

SPEAKER_01 30:32

Well, depending upon their product, uh, if there are locations that people use their product, go to, like let's let's say uh turkey hunting accessories. Um, Bass Pro Shop is where they get their uh uh license issue issued at in Texas. Geofence those Bass Pro Shop uh uh the locations. Get that get that audience that's uh actually physically going to that location because those are your turkey hunters, man. I mean, yeah, people can search around about turkey hunting, you're gonna get a lot of people that are just w interested in it. You know what I mean? I mean, they're like, yeah, yeah, I think turkey hunting kind of cool. But these are people that are actually going to get their licenses. I mean, these are these are your turkey hunters, you know? Um, and use that to your advantage. If you have uh competitors uh that offer the same product or service um where you're at, geofense them, get in front of their audience. Because um you if you can get known by the people that attend those locations and then offer a better price, uh a better service, a better product, you're gonna eventually you're gonna win because they're they're they're all gonna be curious. You've identified an audience that is physically uh getting up out of their house, going to a place, and you know, seeing, you know, whatever that product or service is.

Fire Round And Closing Advice

SPEAKER_02 31:40

Well, Chris, this has been a really interesting interview and uh really opened my eyes to uh a new way or a better way of marketing. And I really appreciate your your time today. Before we close out the show, we have something called the Fire Round. It is four questions that we ask everybody at the end of the episode. Are you ready? I am, sir. All right. What is your favorite book?

SPEAKER_01 32:04

My favorite book? That's a good question, man. Um probably Fear and Loathing in Las Vegas by Hunter Thompson. I love that book, man. I'm a big Hemingway fan, too. I love Hemingway. I love to read. I'm reading all the time, but now that my eye's gotten a little bit worse, uh worse for wear, I listen to a lot of audible books. Right now I'm listening to uh The Book of Enoch, which is wow, that's that's a crazy book, man. So um God was God was pretty angry. Uh the book of Enoch was kicked out of the uh New Testament for just being too crazy. No kidding. Yeah, it goes into a lot of uh description about the angels coming down and um having sex with the uh uh I guess the apes at the time or something like that. And it was wild because one of the things it brings up it was Old Testament, and then there was New Testament, which was, you know, forgiveness and everything like that. A whole bunch of different um, you know, mentality was involved with that. And then I read this one philosopher, I can't remember his name, he goes, uh, man will have the God that he deserves. And that just kind of made a lot of sense to me, you know? Yeah. So yeah. So that because I couldn't realize why God was so angry here and then he was so so kind in that one, and that kind of answered that for me.

SPEAKER_03 33:09

So yeah.

SPEAKER_01 33:10

I'll have to check that one out. What are your hobbies? Um, I have a motorcycle, 2015, uh uh Harley Softtail. Uh her name's Black Sunshine, love riding her. Uh I do yoga every morning. Uh that helps out. Uh wake up in the morning and do um breathing exercises. Uh, if you ever get a chance, check out a cat named Wim Hoff. Uh teaches you about breathing and all that and how important it is and how oxygenating the blood is essential to be able to think clearly. Uh yoga helps out with the flexibility. Um I lift weights uh about three or four times a week as well. I love lifting weights to put in uh put on my uh headphones, listen to a bunch of Metallica, and just get mad and you know lift the weight. There you go.

SPEAKER_02 33:53

There you go. I love it. What what is one thing you do not miss about working for the man? Working for the man.

SPEAKER_01 34:02

Um I've only worked for the man uh three times in my life. Uh uh in the Navy. Um uh I was a uh a financial advisor for Morgan Stanley in Beverly Hills, and uh I sold doors uh in downtown LA. And the thing I don't miss is I would get mad because I'd have ideas that would increase their uh uh profitability, uh, sometimes dramatically. Uh just to give you a quick story about that. Um I didn't have any friends or family when I was a financial advisor in Beverly Hills, and so what I did was I went down to uh Boeing, which is uh they've got offices down there, and I was sitting there um chatting up the uh secretary, and then she had to go use the restroom, and I noticed that they had the employee handbook right there. So I I I kind of uh borrowed that. And then I went back and so I started calling a Boeing employees saying, hey, it was time to do uh reassess their 401ks because of the changing markets and all that. So then I everybody kind of thought that I worked for Boeing. So then I was able to build a big book, yeah, that uh I was in the top five percent of uh sales uh Morgan Stanley.

SPEAKER_02 35:04

So good for you. That's awesome. That's a really good story.

SPEAKER_01 35:09

It's great. Yeah. So um the biggest thing that, yeah, I don't I don't like because I don't like uh people making a lot of money off my efforts, you know. Um and I was like, well, why should they be making money? Why am I not making money? Uh it's never really occurred to me. That's why I've had so many different businesses. I've pretty much always been self-employed.

SPEAKER_02 35:29

Yeah. Final question What do you think sets apart successful entrepreneurs from those who give up, fail, or never get started?

SPEAKER_01 35:39

Successful entrepreneurs from people that give up, fail, and never get started. I'll tell you one thing, uh, a little tidbit of advice on that. If you're gonna fail, fail fast. Don't don't let it drag out, man, because that is just the worst. Um because I've had businesses that are just a slow death, man, and it is just awful. And then you get to this point where like, I can't give up these offices, I can't, you know, give up these employees and things like that. My advice, if you make a decision that you don't want to uh uh you're not seeing the things that you want to see, just end it and get to the next one. That that that is that's huge advice. But uh, on the other end of the coin, on the other side of that coin, you've got to have determination. If you think what you're doing is right and you know, you really believe in your product and service and the value that it offers to uh to clients, then then stick with it. Because you're going to have trials and tribulations no matter how good everything is. There's going to be problems. And that's another thing that take into consideration is problem solving is 90% of being an entrepreneur or a business owner. Um look them as look at them as problems, identify the problem, be aware what the problem is. You know, don't hide, put yourself on, you know, put your head under a sheet or anything like that. Once you identify the problem, then start looking for solutions to that problem. Yeah. Um, and you know, meditate on it, man. I meditate every day. And uh, you know, find creative solutions to solve problems, and you will be successful as an entrepreneur or a business owner.

How To Contact Chris

SPEAKER_02 37:04

I for that's an outstanding answer and a good one to end on. Now, Chris, if people are interested in getting in touch with you, uh what's the best way?

SPEAKER_01 37:14

Go to get geofencing.com and schedule a zoom call with us, man, because what we'll do is we'll take a look at your business, find out exactly what you want to uh accomplish, and then see if we can offer solutions to help you accomplish those objectives. Okay. Get geofencing.com.

SPEAKER_02 37:29

Sounds good. Sounds good. Chris, thank you so much for your time today and looking forward to staying in touch.

SPEAKER_01 37:34

All right, I hope I brought some value to you, man, David. It's a real pleasure meeting you now. I really appreciate the opportunity of being here. Absolutely. Thank you.