The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is your marketing podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketing academics and practitioners worldwide.
The Zac Anesbury Show: Your Marketing Podcast
Key Advertising Measures (Julian Major)
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Zac
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Season 1
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Episode 14
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Taken from The Zac Anesbury Show Episode #14.