The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
The Zac Anesbury Show: Your Marketing Podcast
Latest Episodes
The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor
Welcome!On today’s podcast, we have Professor Ray Taylor.Ray is a Professor at Villanova University, Pennsylvania, United States.Ray is not only a world-class advertising researcher known for his work, but also a world-c...
Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew ...
Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew ...
Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew ...
From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew ...