The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is your marketing podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketing academics and practitioners worldwide.
The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show S03E03: Insights from Assoc. Prof. Benedetta Crisafulli
Welcome!
On today’s podcast, we have Associate Professor Benedetta Crisafulli.
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
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Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury