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The Elder Law Coach
Todd Whatley is a Certified Elder Law Attorney, practicing attorney and now the Elder Law Coach. His passion is to help attorneys become proficient Elder Law Attorneys. He still practices law with over 22 years of experience with offices in two states. He is the Past President of the National Elder Law Foundation, the ABA accredited certifying organization for the ABA. He LOVES working with new and experienced attorneys to help them have the best job in the world and help a great population. Visit him at www.TheElderLawCoach.com. This podcast was formally known as Elder Law in a Box.
Podcasting since 2020 • 63 episodes
The Elder Law Coach
Latest Episodes
Ep 60 AI Changed Search; Your Marketing Must Too
We map how AI and zero-click search are changing legal marketing, and we show a clear path from traditional SEO to answer engine optimization. We share practical steps to build Q&A content, apply FAQ schema, and earn citations that turn AI ...
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11:23
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Ep 59 Building the correct Avatar, Not Guesswork: Targeted Elder Law Growth
Most elder law firms try to speak to everyone and end up convincing no one. We take you inside a practical, field-tested approach to defining three high-value audiences—seniors, adult children, and caregivers—and crafting messages and channels ...
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17:46
Ep 58 Elder Law Myths, Debunked
We lay out the biggest myths about elder law and show how a compassionate, human-centered practice can protect families from crushing care costs while giving attorneys more control and purpose. From Medicaid and VA benefits to avoiding guardian...
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13:32
Ep 57 Learn The Essentials To Build, Price, And Market A Sustainable Elder Law Practice
We share a step‑by‑step path to launch and grow an elder law practice, from education and mentorship to marketing that actually reaches seniors and their families. Along the way, we explain flat fees, specialization, and why calm counseling win...
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26:27
Ep 56 How Elder Law Attorneys Guide Smart Long-Term Care Decisions
We unpack long-term care insurance through an elder law lens, from traditional policies and hybrid designs to short-term coverage that pairs with Medicaid timing. Clear frameworks help you advise clients on affordability, underwriting, and when...
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23:08