Get ready for Black Friday and this holiday season, with our special guest, Stuart Blessman, Director of Digital Marketing at Punchmark. We've packed this episode with loads of practical advice on how to ride the wave of the biggest shopping season of the year, especially with the evolving trends that are seeing more and more customers favor the omni-channel solution.
Stuart also sheds light on how to utilize the power of platforms like Google and Facebook in order to boost your holiday sales. From setting up your Google Merchant Center and Facebook Shop, to understanding your audience, it's all covered.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Get ready for Black Friday and this holiday season, with our special guest, Stuart Blessman, Director of Digital Marketing at Punchmark. We've packed this episode with loads of practical advice on how to ride the wave of the biggest shopping season of the year, especially with the evolving trends that are seeing more and more customers favor the omni-channel solution.
Stuart also sheds light on how to utilize the power of platforms like Google and Facebook in order to boost your holiday sales. From setting up your Google Merchant Center and Facebook Shop, to understanding your audience, it's all covered.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Welcome back everybody to In the Loop. What is up everybody? My name is Michael Burpo. Thanks again for listening to In the Loop and happy Black Friday.
Speaker 1:Okay we're a little bit early, but you know what Black Friday is, starting earlier than ever, and we want you to be prepped, because we realize that if we release a Black Friday prep episode the week of Black Friday, that you're not going to have any time to actually take action on it. So I brought Stuart Blessman, the director of digital marketing at Punchmark, on to talk about a couple things that you can run through to make sure that your store and your online presence is as prepped as possible for Black Friday. You're probably spending a ton of time prepping yourself for In the Store and making sure that you can handle everything. You're probably going to have a special deal. We want to make sure that your online store also has some cool deals or has everything squared away. It's a good talk. I hope you enjoy it. We do one of these every year and everything is a little bit different every time, so we hope you enjoy.
Speaker 1:Welcome everybody. I'm Jordan Bies. I'm a big fan of your free demo today at Punchmarkcom. While you're enjoying this week's episode, take a moment and leave us a star rating on the Spotify mobile app or, if you're on Apple Podcasts, leave us a star rating and a review. It's the best way to help us grow into show that you really enjoy the show. Thanks, and now back to the show. Welcome everybody. I'm joined by Stuart Blessman, director of digital marketing at Punchmarkcom. How you doing today, stu.
Speaker 2:Doing pretty good, wonderful day outside. Hope you're doing well as too.
Speaker 1:Doing all right. So we're talking all about the most important and splendid time of the year God, I can't believe it's almost holiday season. Talking about Black Friday, cyber Week, it's kind of you know. Every year seems like it's not Black Friday, it's just Cyber Month. At this point, is that kind of what you're seeing on your end when it comes to actual marketing and just sales follow through?
Speaker 2:That's what we're seeing, and we're seeing it across multiple industries, not just jewelry. It's almost like the buying season has started two, three weeks earlier and is now extending all the way up to New Year's, it feels like, especially in some jewelry stores.
Speaker 1:Yeah, I think that a lot of places. I think when it was in person, you could kind of just put out the displays and then tack on like a little poster that said, oh, 50% off or 30% off, or these ones are on sale for Black Friday, you know, and we all kind of have those images of what was it that's buy back in the day when you could go and get like a TV for whatever percent off. Now, because of the fact that it extends to the OmniChannel kind of solution, with your online presence as well as in your in-store presence, you kind of have to have these things synced up and that kind of allows you to extend it further out. At least that's how I view it.
Speaker 2:Yep, and what I'm hearing from a lot of different jewelry stores is, while they might do a big like Black Friday day of special, they're seeing people come in, you know, days later, weeks later, you know, asking, hey, can I still get that deal? I was busy, I was getting things from my kids taking care of you know all the bigger things, but I really still want to buy that ring or that necklace.
Speaker 1:So one thing I want to ask you, though, about, is should jewelers really be trying to sell online during this time of the year, or is it more important for them to be driving traffic to their brick and mortar and the sale should be like a far distant second?
Speaker 2:I think there's two different audiences, two different ways you can approach that. The first one would be sell online those things that you know you can very simply ship to somebody. They're looking for some kind of like low touch, $100 here, $200 there, not a lot of customization. Those are things that, like, you can ship it discreetly, send it to some dude's office, send it to, like you know, their PO box. They'll have that ready for Christmas then or any events coming up before Christmas. The other half of it would be yeah, we want to bring people into the store, we want to sit down, engagement bridal, we want something like a little larger or a purchase. That's more of your focus on. What can we do to either get their attention on the website, convert them through like an appointment form, or just say hey, you know, you heard our ad, you saw our YouTube video. Come to the store or book an appointment. We'll take care of you when it's convenient on your schedule.
Speaker 1:Yeah, I think that you touch on just something that I just lashed right into my brain is the idea of, like, converting through a form, and I think that when you look at your website, a lot of the times we think that we're trying to train, that checkout is the only conversion that you can have on a website and I don't really think that. I mean I know that that's not the whole truth, because even when it comes to digital marketing, I know that you guys are always looking at different conversion rates and a lot of times the that's not the only way that you can convert a customer. Can you give an example of a couple of other examples of how you can convert on a goal?
Speaker 2:Yeah.
Speaker 2:So if we run an ad for a jewelry store let's just say we're running a search ad somebody pulls out their phone on Google and wants to find the nearest jewelry store or the best jewelry store to get their engagement ring.
Speaker 2:They might click on that ad, look at the products, look at what is available on the website, but eventually go to the website, go to something like a client book form where they kind of like just send a little chat message to the store and say hey, I'm interested, here's my price range, can I book an appointment? Now, how you measure that as a conversion. Obviously the lead came through from like a digital marketing you know ad. When it actually transacts, though, tends to be at the point of sale and the person might just say, hey, I came in from Google, I read you a Google reviews, regardless if they can remember or not that it was an ad that clicked on. So, from a jewelry store owner's perspective, how do you attribute those things? Is it like 2080, 5050? Where was the work done to bring them in the door, gotcha?
Speaker 1:Yeah, I think a lot of the times it's hard to know just like. How many times have we heard like about impressions? You know you need to show up in someone's feed and on their billboards and all sorts of things before they finally have it pop into their head oh, I need to buy this. And then they think of you. So it's kind of always is hard to attribute things to the right spot. But with different things like cookies, it allows you a little bit better of an opportunity to attribute things. But I don't want to get too deep into the idea of what we've covered and covered before with cookies.
Speaker 1:Let's talk about prep for Black Friday. So when we're recording this, this is the middle of October and we are going to be getting ready for when this airs. I'm hoping it to air about two weeks before what I'm calling, like you know, game time show week, which is for me, which is Wednesday before Thanksgiving, thanksgiving, and then the day after Thanksgiving, which for a lot of people is Black Friday, and then the week after that a lot of people call it Cyber Week or Cyber Monday. Punchmark does a lot of cyber related things where we run our sales, but the truth is like are you going to tell someone like, no, we don't want your money yet we spend it during this special week for no, no, no, just take their money.
Speaker 1:So let's talk about prep. You've outlined a couple of things for me to kind of prompt you with as far as ways that jewelers can prep their online presence in order to have their kind of store tidied up and ready for, you know, black Friday and Cyber Week. Let's start with the easiest one, which I think is just their website and Google business profile. What does that mean? To have that kind of ready to go for Black Friday?
Speaker 2:So we're heading into the holidays, we're heading into Black Friday, the number one. Well, there's two different ways most customers will finally evaluate you and your jewelry store, first one being the website. Second one being your Google business profile. Simply because you know Google Maps, google tends to be the dominant search engine and the dominant traffic directions app right now, on the website set of things, you want to make certain that all the banners, the front page, any category page, any in-grid ads that you want to highlight during the Black Friday, christmas, holiday season. You want to make certain that you have the deals, the times, the links to the landing pages, the offers, all of that stuff kind of pre-accounted for and updated so anybody who comes to your site knows exactly what's going on and is not going to be left in the dark.
Speaker 1:Yeah, that's. The biggest thing is there's a quick like one second story about how not to run a sale. One time I ran a sale when I was running an apparel company. I was selling t-shirts and rash guards and I ran a sale. No one knew about the sale. People just came up and I ended up just discounting all of my products. People were going to be buying it and I basically just ate into my profit and the sale action of it wasn't actually doing anything. It was just costing me money. That's a long way to say. Make sure that your website is representing and driving that kind of by now reasoning that we're always talking about. Otherwise it's just costing you money. There you go, exactly.
Speaker 2:One thing I didn't mention before but is very important when you're setting up these redirects like if you have a banner on your homepage and you want to go to a specific page, yeah, we recommend having like a holiday gift guide, christmas shopping, black Friday deals however your store wants to call it have that as a dedicated landing page and the products you put in that page. I would recommend starting with the e-commerce friendly ones lower price point things that you know you have in stock, or you can get more out very quickly and ship out gradually, going into the more expensive things, ending with like we can't help you on this page. Here's appointment form. Here's client book. Here's the best way to get in touch with us. We want to know what you really are looking for.
Speaker 1:Yeah, that seems like a great way to just get products in front of them and then convert. Offer another conversion point later on, like what we were just talking about. It's not just selling online with your website. There are other ways to convert and also earn your dollars back when it comes to your website.
Speaker 2:Now what you're doing on the website. I would try to, as much as possible, mirror it on your Google business profile page. Make certain that store hours are updated. They have an offer section and you control how long the offer will show up, so you can say up through, like you know, black Friday, up through Christmas, things like that. You can put things like you know coupon codes. You can actually use Punchmark's latest coupon code, the buy one, get one free Bogo. Yeah, that's a huge functionality that I think people should take advantage of more. Another kind of and this is a little bit of a hack and you're going to have to like remind yourself to fix this later in your Google business profile change the link from your homepage to the deals, black Friday, cyber Specials page. Wow.
Speaker 1:That's a great idea. That's like one of those things. It's just driving them one step further into the funnel because, you know, if it's in a best case scenario, a lot of times people are going to go to your homepage, they're going to see a great banner and then they're going to click into it and they're going to land on that page. But let's have them skip a step A, get them right to B and start moving on in the funnel, Exactly All right, let's talk about your products on your website. So you have outlined here making sure that your product data and your premium vendors and your diamond data are all accurate. What's that kind of the pre-flight checklist when it comes to getting ready for Black Friday when it comes to your products?
Speaker 2:If you're not in the regular habit of reviewing the products, brands, prices, inventory, things like that that are displayed on your website, now is the time to go through and do that and curate. Start looking and seeing hey, these brands premium vendors, diamond vendors we don't really do business with them. They're not really popular online. We can unsubscribe from them. Or you might say, hey, we've been thinking about carrying three, four new ones. Punchmark does offer options for unlimited premium and diamond vendors. Now is the time to subscribe to them and start getting those products up there, because you can use them in your holiday shopping.
Speaker 1:Yeah, I want to call attention or call back to a couple episodes before this one. So it was with Alex from Kiefer Jewelers, also known as Diamond Diaries. She was talking about her website upgrade and how one of the first things that she does when she logs on to work in the morning is she checks her email. She also checks her product grid and she sorts by newest and she checks to see if any like weird edge products somehow made their way to their website. Because it happens, it does, and we want to make sure that you're always putting your best foot forward and I would recommend you know what. Maybe you're too busy to do that every single week, like Alex does. I would highly recommend that. Now is the time for you to just put that into your habit, at least until the end of the year it's only going to be two months or a month and a half of this. Just get in the habit. Check your website every single day to make sure it's in its best performing capabilities.
Speaker 2:Yep, and if you don't have time to do that regularly, right now would be a good time to do like a featured sort, but the products that you want to show highest or want to sell first have those up at the top of things and then if there are products that have, like you know, missing descriptions or the title of product is literally like necklace 001, put those near the bottom. Or, if you really need help you don't have a lot of time to do it we have been developing here at Punchmark a new upgrade, a new service, however you want to call it, where we would step between your edge data that you're uploading for your new products and the Punchmark website and do our best to clean a lot of that stuff up for you. Yeah, making it better for SEO, making it better for customer experience, everything.
Speaker 1:AI descriptions. Baby, it's really a cool feature. I highly recommend it. We didn't get a chance to talk about it as a dedicated episode. I honestly think that we should. We'll get around to it. Yeah, we'll get around to it, but it's going to be a Punchmark. It's in the Punchmark dollars base. Go check that out. Yeah, let's talk again about Google Merchant Center and Facebook shop. I have been got by Instagram shopping a lot lately.
Speaker 2:Oh my gosh man it is.
Speaker 1:I'm like a primo candidate. I'm like I've been saving a lot of money lately and I think, oh yeah, and they want me to start start spending it. And Instagram shopping has gotten so good man, oh my gosh, oh yes, how, how can a, how can a Jewish store kind of tailor away that so that it's working for Black Friday?
Speaker 2:Oh, so many different ways, Obviously the first one being you know, know your audience and know which platform is best for which audience.
Speaker 2:To your point about like Instagram, nailing people and doing a really good job targeting. I know my dad is not going to listen to this, but my dad last year bought all his Christmas presents for us through Instagram ads because he got enticed on things and so we got some interesting spices and rubs and things like that in the mail, which was good but different. Building off of the Edge POS or your POS system in general, and making certain your product data is good. If you have not already set up your Google Merchant Center or your Facebook shop and linked it with your website using either the Edge product data you're uploading or and or the premium vendors, diamond vendors, take advantage of that now. Make certain that the names are good, the price is good, you have the shipping, you have the taxes, you have all that kind of like back in stuff taken care of. You're missing out on an additional 10, 20, 30% organic alone traffic and visibility on you and your store if you don't take advantage of it.
Speaker 1:I think there's going to be someone listening right now and they don't have this set up and they're like it's too late. No, it's not too late. We literally positioned this episode in time so that you would hear this and think, oh, let's actually get this done and you have enough time before showtime. So now is the time for you to get this done. If you don't know how to do it, just contact your account manager, or, if you're not, with Punchmark.
Speaker 2:honestly, you can contact me. Yeah, contact us.
Speaker 1:We'll walk you through it. If you're not a Punchmark client, honestly that's the highest compliment. Just get yourself squared away. It's kind of like free traffic that you're sort of missing out. Just you need to have kind of like a post sign up on that corner of the street so that that way people who wander down that street know where to find your business.
Speaker 2:Yeah, Punchmark's marketing and design departments do work with jewelry stores that are not on the Punchmark website platform, so reach out to us. We're happy to help on things. Let's see what we can come up with. If you were going to take your Google Merchant Sender and your Facebook Shop to the next level, I would highly recommend a $500 a month budget being set aside on either of them either of them, both of them for Google Shopping and Facebook Shopping, because the views and clicks on shopping campaigns are radically cheaper than like running a search ad saying I want bridal, I want diamonds the big ones.
Speaker 1:Yeah, and that's not a $500 like sending it through us. Stu's not saying you should make sure you're spending $500 with Punchmark. It's like no, $500 doesn't like dollars you're going to spend on ads with these platforms and driving the traffic. I think you're totally right, though here's a little transparency In the loop is spending some dollars on AdWords and the dollars that we spend are coming back to us in downloads and listings and stuff like that. But I will say that certain words when you get into the high traffic ones are pretty expensive, but the merchant centers that you're talking about much more like your dollar, goes a lot farther.
Speaker 2:I've seen campaigns that are like $400, $500 a month get close to like a million views on that store's jewelry, their products, and of those a million views, there's, like you know, 1% of those people who are like you know what. I want to talk to them, or at least I want to go to the website, browse around see what else is available. It always leads to sales.
Speaker 1:All right, we're going to take a quick break. We're going to come right back and we're going to talk about how you can use vertical video to start directing some traffic to your website. So give us two minutes. Here's a quick ad. All right, everybody? Are you ready to take your online presence to the next level?
Speaker 1:Punchmark has some exciting opportunities for our listeners to take advantage of this holiday season. First, for our loyal clients maybe you have a website with us already we're proud to introduce our loyalty rewards program. We believe in rewarding your loyalty. You'll get a whopping 5% off per year for every year you've been with us on your next upgrade. So if you trusted us with your web needs for four years, that's a jaw dropping 20% off a brand new website redesign and here for eight years, you'll get 40% off. That's how math works. Yes, you heard that right, but hold on, it's not just our longtime clients. New clients, you're in for a treat too. So if you've been waiting to get into a website with Punchmark, sign up during Cyber Week and you'll enjoy a hefty 25% discount on your premium website build. Plus. There's a cherry on top Get $100 off your service plan for the first 12 months.
Speaker 1:And that's not all. While you're upgrading your existing website or creating a new one, we've got you covered with Lightning Fast PageSpeed optimizations. Our sites consistently score in the highest tier on Google PageSpeed insights, reaching the high to mid 90s, and your users will thank you for a blazing fast experience. And search engines like Google will reward you for your speed, searching gears and digital marketing. We've got irresistible offers for you right now. Enjoy 10% off your Google Merchant Center or Facebook Shop setup Services that are usually priced above $1,000, and we rarely discount these. And if you're considering our website service plans with digital marketing, we've got you covered there, too. Enjoy a 10 to 20% discount on your service plan, ensuring your online presence is not only sleek but also highly effective.
Speaker 1:Want to improve your website, but don't know where to start? How about $300 off a digital marketing audit? This comprehensive audit will reveal exactly what you should be focused on to improve your holiday season or to kick off 2024. When you have a little bit more time, it could be yours for only a fraction of the cost. So there you have it. Whether you're looking for website services or digital marketing solution, now is the perfect time to jump in. Don't miss out on these incredible offers and visit punchmarkcom slash cyber.
Speaker 1:That's C Y V E R and let them know in the loops that you makes me look good. Thanks, back to the show. All right, everybody, we're back. Let's talk a little bit about videos. So I have noticed quite a bit more that videos are starting to become a little bit more natural feeling meaning. I think that instead of them feeling adzy adzy is the term, adzy it's being a little bit more natural kind of feeling like a user created this and it's something that would naturally appear on my feed, whether that's TikTok, instagram, youtube shorts I mean, I did a whole in a loop episode all about vertical video. What do you think is actually the most effective when it comes to promoting a business like a jewelry store?
Speaker 2:When it comes to vertical video, there's two different types of videos that I've seen most effective and I'm saying that across. You know our marketing clients running video, as well as some of the big names out there, like a blue Nile. What are they doing that is so successful for them? The two different ways of doing it. One very product focus. You know you're getting right in there with your cell phone. You have a vertical view on it, almost like something you'd be shooting in your gym lightbox, but it's more back room or showroom. You're seeing somebody's hand and you're literally looking at all the detail and seeing either an overlay of additional products you can shop or hey, here's an overlay of store information We'd love to talk to you, kind of thing.
Speaker 1:Yeah, just a natural feeling, yeah.
Speaker 2:Very, very natural feeling, and natural feeling will always outperform, especially on digital, any overly produced old school type of television cable commercial you make. There's a place for those non-digital as much. Okay. The second thing that has been working really well is if you have a really good salesperson very loud, busy, friendly personality, or if you, as the owner yourself, are. That way you can literally shoot a video with yourself on camera very close, using your iPhone, maybe holding a piece of jewelry that'll be on sale over the next month or two, but look at the camera and tell them hey, you know, I'm from so-and-so store, we're having these great deals. They kick off, you know, a week before Black Friday. We'd love for you to stop in, fade out after 10 to 15 seconds. A lot of people get really hung up on how long does the video need? Shoot for 10 seconds. Anything over that is gravy.
Speaker 1:Yeah, I think, as long as you get it in there, and it's okay. Here's another example I love giving personal examples because this is how social media interacts with my life is that I'm looking, I want to get a tattoo. I want to get a tattoo to commemorate my time in Charlotte. I just moved and I would like to have a very specific one. I'm trying so hard to get a find a tattoo shop that is within, you know, easy driving distance, and there's a couple of them. There was one that showed up and it was just it was so, it was generic and it was like, hey, we're a tattoo shop, essentially, and we are on this location. It showed the address and it was like it showed the exterior of the store and it showed something tattooy. I think it was like them, you know, kind of showing off like a fresh tattoo and I was like, oh, now I know that there's a tattoo shop around me and, yes, was it cookieed? They probably, you know, got my Google search history somehow and they were going through it like that.
Speaker 1:But that is an example of the type of customer that is searching for a location. So, for example, you know, if there's a guy, he is in a really tough situation because you know Christmas is coming and he doesn't want to get socks for a significant other. Again, like last year, he wants to get some jewelry and he's been searching for gift ideas. If one of those words ties into your funnel, that is when your ad will show, and then think about what it is that would entice that person to come into your store. That's the mindset.
Speaker 2:Exactly and kind of with the alongside the Google shopping Facebook ads kind of suggestion from before. If you want to take this video to the next level, treat it like a commercial and push it to every 24, 30, 45 year old or higher in your local area in the zip codes you know has the most money or most likely to come and shop with you and literally run it on their phones, running on their televisions, running on their PlayStation 5, you know, youtube app. The numbers on YouTube are ridiculous. That's second or third top search engine in the world, like it keeps on just growing. And if you combine things like Google Shopping with the YouTube ad one, you're reaching a large audience that's very targeted for a very low cost per view. You can literally have them, give them options to click product icons to go to your website to buy.
Speaker 1:I also like. Just on the topic of videos, this is another personal one. Have you used I use an ad blocker? This is terrible to admit.
Speaker 2:I use an ad blocker.
Speaker 1:I know, I know we just spent this whole time talking. I use an ad blocker on my computer and have you noticed on YouTube that they have created this new pop up that says we notice you're using an ad blocker and it causes it between auto plays? It used to be able to use to go from video to video and now it shows up and it's like it makes you pause for a second before you can close out the pop up. It's very annoying, very disruptive, but they're like we know that the dollars come from ads and we know you're getting around it by having this ad blocker in place. Well, therefore, we're going to disrupt your thing and tell you to use it and it's pretty effective.
Speaker 1:And, let's be real, there's no chance this is just happening now by happenstance. They're trying to get as many ad blockers turned off as they lead into holiday season Because, for example, you know that content creators in the space are going to be pumping out. They all make the most content during November and December because they get the most dollars back on ad ad performance. The competitive space is highest during November and December because of you know why? Because it's showtime and they're running this. I am so hot on YouTube right now, especially because of this. I mean, I think you're crazy not to be taking advantage of it and running some ads on it right now.
Speaker 2:Yep, and in the Charlotte market alone and other markets I've spent time into. I cannot go on YouTube through one of my work devices and not be targeted by a jewelry store's ad. It happens.
Speaker 1:They think I'm the most indecisive bachelor of all time. I have looked at engagement rings on 37, or probably more than that 100 different jewelry stores at this point. Yep, yeah, so.
Speaker 2:I'm sorry if I'm wasting your ad budget. Oh no, no, I'm about ready to shop the dress, because it literally is kind of confused at times. Like you know, you look at too many things. What are you?
Speaker 1:Yeah, yeah, right, I think it's. I wonder what they have me down in the bucket for. I wonder if they think that I'm, like you know, this specific type of guy in a really deep relationship.
Speaker 2:Yep, so sidebar, and this is kind of like just a little extra into the episode here YouTube actually just came out with a whole host of like new tools and things that creators and users can use to give yourself a little bit more control over some things, choose a little bit more of your viewing experience. But if you go into your Google accounts I don't know how many layers deep it is, but you can basically tell Google slash YouTube, I am a male, I am in this age range, I am all these things, and it will do its best to correct and tailor things for you a little bit better. Yeah.
Speaker 1:So all that to say, we've been talking for about 25, 26 minutes. It's almost showtime. You know it's showtime season and what we're trying to recommend is just like how you are drawing up plans for your employees on who's going to be working at this time and how are we going to run these campaigns and how are we going to get foot traffic. What offers and deals are we going to offer in store? The only thing I can recommend is that you also give some consideration and thought to your online presence as well, whether that means converting different ways so that's either converting through a little bit more affordable products online and getting those to move, selling your gold jewelry, your silver jewelry, your fashion jewelry online or it means driving conversions into forms like signup forms or referral forms, things like that. I would recommend that you at least consider it and also consider writing, having some ads, having your different merchant centers set up.
Speaker 1:Now is the time we ran this episode specifically so that you would have enough time to get those things set up before showtime. We didn't. I moved this episode up Everybody listening. I moved this episode up a week because I want you to have enough time to do those things. So, even if you don't think you have enough time, contact someone, get your account manager just to make sure you have those things done there you go.
Speaker 1:That's as much bagging as I can do.
Speaker 2:Yep, it's 2023. We're heading into the holiday season. 2024 is next year. Things like you know, MapQuest are no longer a thing and the yellow pages are no longer a thing. As we head continuously into a future, as a next generation of jewelry store owners, next generation of shoppers come out and things like that, outside of referrals, 90, 99% of all your traffic is accountable from the SEO work you're doing, your website, your Google business profile, the digital advertising you're doing. Yes, you will get people coming in the door who see the sign as they drive by, but there's nothing enticing them unless you can get their attention ahead of time.
Speaker 1:Yeah, Just, I hope you guys have a great, great, you know, Cyber Week, Cyber Sales, Black Friday, Holiday Season, Post-Holiday Season because we know that's going to be big. We're going to have a couple of episodes. We're going to be off the week of Thanksgiving because you guys are going to be in Showtime mode. We're going to have a couple of episodes that lead into the holidays. But we just want to make sure that you guys have the best season possible and, yeah, I think that that's kind of you know, all we can say. We want to be a resource for you as well.
Speaker 2:Yep, at any moment you need some help with these things, whether you're an existing Punchmark client or not. Please reach out to me. Reach out to the sales team or the account team at Punchmark. Get in touch with me. I'll see what you need. We'll put something together. We'll get it done for you, absolutely.
Speaker 1:Hey everybody, have a great holiday season. We ran this specifically for you in mind. If you have any feedback, we'd love to hear it and make sure you go out. Get that, brad, baby. Have a good time. Talk to you all soon, later. Bye, all right, everybody. That's it of the show. I hope you enjoyed it. This week's episode was brought to you by Punchmark and produced and hosted by Michael Burpo. My guest this week was Stuart Blessman, and he's the director of digital marketing at Punchmark. Don't forget to rate the podcast and leave a review on Apple Podcasts and Spotify. It really helps the show grow. And leave us some comments or feedback on punchmarkcom. Slash loop. That's L-O-U-P-E, and keep an eye out for Cyber Week deals for Punchmark. If you're trying to upgrade your website, now is a great time to get it at least on the books and then you can start whenever you have time. Thanks, and talk to you next week. Bye.