In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Podcasting since 2020 • 257 episodes
In the Loupe
Latest Episodes
2025 Jewelry E‑Commerce Performance Explained
We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year....
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Season 6
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Episode 44
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28:16
Agentic Marketing, Explained
We unpack how agentic AI shifts marketing from reactive prompts to proactive systems that watch behavior, answer real questions, and stretch budgets. Hope Bellair joins us to map practical steps for independent jewelers, from product data hygie...
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Season 6
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Episode 43
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31:55
5 Tips to Prep Your Store for Black Friday
Mike shares five practical fundamental tips to prepare your jewelry store for Black Friday and the holidays. Quick wins stack up: show energy, make hours obvious, trigger visits with email, and remove online friction.
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Season 6
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Episode 42
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17:51
The AWS Outage and Why It Matters
We break down how a small DNS error inside AWS rippled into a global outage, and why it affected everything from uploads to streaming to... beds? Andy Szoke, Developer at Punchmark, joins us to explain cloud basics, Lambda bottlenecks, and redu...
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Season 6
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Episode 41
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20:49
Retailer Roundtable: Doing Things Differently This Holiday Season
Michael is joined by three independent jewelers who share how they protect margins, create memorable offers, and keep teams sharp during the busiest weeks of the year. We discuss gold pricing, VIP outreach, gift guides, and why the ...
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Season 6
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Episode 40
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49:16
