In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Podcasting since 2020 • 232 episodes
In the Loupe
Latest Episodes
Vendor Roundtable: Gold Prices, Tariffs, and JCK Prep ft. Ostbye & Brevani
Michael hosts a LIVE Vendor Roundtable at the 2025 Punchmark Client Workshop, featuring Jordan Peck from Brevani and Craig MacBean from Ostbye jewelry to discuss how they're navigating current market challenges and preparing for the upcoming bu...
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Season 6
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Episode 19
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44:16
Let's Talk with Ring Buyers (Part 4)
Michael's childhood friend, Taylor, shares his journey of designing a custom engagement ring with a lab-grown sapphire centerpiece, highlighting the collaborative decision-making process with his fiancée Jen who had a clear vision from the star...
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Season 6
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Episode 18
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23:26
What I Learned About Business Marketing from Hosting a Solo Art Exhibition
Drawing from his recent experience hosting a solo watercolor exhibition, Michael Burpoe shares marketing strategies that business owners can apply to their own store events. He explains how effective event planning, branding, goal-setting, and ...
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Season 6
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Episode 17
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24:52
What the Heck Is Happening In the Jewelry World ft. Michelle Graff, Editor-in-Chief at National Jeweler
Michelle Graff, editor-in-chief of National Jeweler, shares insights on unprecedented industry challenges including record-high gold prices and fluctuating tariffs. The jewelry industry faces a period of uncertainty that feels even more unpredi...
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Season 6
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Episode 16
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58:26
Why Now is the Best Time to Try E-commerce
Now is the perfect time for jewelers to explore e-commerce as an additional revenue stream, especially during economic uncertainty. Having your products available for online purchase creates "another line in the water" that can catch unexpected...
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Season 6
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Episode 15
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30:34
