In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Episodes
221 episodes
The Art of the Campaign ft. Buzz Advertising Agency
Michael speaks with Bri Black from Buzz Advertising Agency and Hope Bellair, Digital Marketing Manager at Punchmark, for a discussion on the art of creating effective marketing campaigns.Learn how to conceptualize a campaign, set goals a...
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Season 6
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Episode 9
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43:02
We Are In the Loupe!
In the Loupe, is an award winning podcast for jewelers, produced by Punchmark, the Jewelry Industry’s FAVORITE website platform. In the Loupe is made for Retail Jewelers to keep them up to date with the latest and greatest taking place in the w...
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Season 6
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Episode 8
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1:30
I Tried Virtual Reality (VR) So You Don't Have To
Virtual Reality (VR) is growing in popularity, and as the technology improves, so do the opportunities for use in real life. Michael has explored VR with his friends the past year and reports back on his experiences, the good, the bad, the... v...
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Season 6
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Episode 7
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45:22
Sustainable Practices & Sibling Business Partnerships ft. Brevani
Brevani, an offshoot jewelry brand of Color Merchants, owners Jordan & Allison Peck share their innovative journey in the jewelry industry, focusing on modern trends while maintaining a legacy of responsible sourcing. They discuss their dyn...
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Season 6
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Episode 6
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44:32
Breaking Down the Best - Google Suite (Drive, Docs, Sheets, Forms, & Slides)
Today we are taking a deep dive into the Google Workspace Suite of tools. These free tools are cloud based and able to be accessed in minutes after the creation of a Gmail account. These tools are widely considered to be industry st...
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Season 6
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Episode 5
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28:56
Jewelry Buying Events Are Having a Moment ft. National Rarities
Michael sits down with Justin VanMatre of National Rarities to discuss what the last year of estate buying events looked like, what the most commonly bought items were, and announces the new Punchmark x National Rarities event page templates th...
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Season 6
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Episode 4
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40:36
The Jeweler's Ace Up Their Sleeve ft. Jewel-Craft
Meet the unsung heroes of the jewelry world as Mike speaks with Stefanie Wesdorp from Jewel-Craft, a fourth-generation family business that handles service requests for hundreds of retail jewelers around the US.Stefanie shares how Jewel...
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Season 6
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Episode 3
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34:48
Streamlining Jewelry Recruitment: Transform Your Hiring Process with JewelLink ft. William Jones IV
Join Michael as he speaks with William Jones IV from Sissy's Log Cabin as we explore JewelLink, a cutting-edge recruiting tool revolutionizing how jewelry stores find the perfect candidates. Whether you're an entrepreneur looking to expand or a...
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Season 6
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Episode 2
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40:00
By the Numbers: A Look Back at 2024's Metrics & More
We are back! Mike shares e-commerce trends from Punchmark's data, focusing on average cart value and sales performance across different months and compares year to year. Take Aways:• AOV reveal fluctuations in average cart va...
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Season 6
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Episode 1
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28:06
Wrapping Up 2024 - The Best Bits
It's the final episode of Season 5, which means Mike is giving you a tour of all of the best bits from this season. This is the 50th episode from this season, and we've interviewed some impressive and distinguished members of the j...
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Season 5
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Episode 50
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48:04
Marketing & Jewelry Trends for 2025 ft. Hope Bellair
Mike sat down to chat with Hope Bellair, Punchmark's Digital Marketing Manager, exploring the booming resurgence of event-based marketing and the domination of short-form video content. As TikTok's fate hangs in the balance, we consider the cle...
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Season 5
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Episode 49
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34:54
Crafting a Marketing Symphony: Social Media Strategies for Every Platform
Unlock the secrets to creating a harmonious marketing strategy with our latest episode, "Marketing Symphony." Each channel has it's own unique language and requires a slightly different approach. Discover how to tailor video content to suit the...
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Season 5
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Episode 48
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34:52
8 To-Dos for Your Administrative Checklist to Manage Your E-Commerce Website Better
The holiday season brings a rush of online shoppers, making it crucial for retail jewelers to ensure their e-commerce sites are in top shape. With a well-prepared website, you can enhance your customer experience, avoid technical hiccups, and m...
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Season 5
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Episode 47
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20:40
One of a Kind Jewelry with Omi Privé ft. Niveet Nagpal
Omi was founded nearly 35 years ago by Omi Nagpal and his wife, Preeti, whose family were ruby miners dating back to 19th century Burma. Later, their son, Niveet, founded Omi Privé, their finished jewelry business that specializes in one of a k...
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Season 5
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Episode 46
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36:30
Mastering Black Friday: Elevate Your Store's Success ft. Hope Bellair
Prepare to transform your online presence into a powerhouse of holiday cheer. We discuss how to maintain an omni-channel experience that seamlessly connects your digital and physical storefronts especially around the time of year where it matte...
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Season 5
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Episode 45
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22:44
How to Use Email Marketing to Market Smarter ft. Hope Bellair & Sarah Weekes
Email marketing has the power to elevate your traffic to new heights. Mike sits down with Hope Bellair, Punchmark's Digital Marketing Manager, and Sarah Weeks, Art Director at Punchmark, to discuss best practices and strategy for your next Emai...
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Season 5
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Episode 44
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34:18
Prepping for the Busy Season ft. Ray Lantz of The Diamond Center
Are you open every day between Black Friday and Christmas Eve? Do you close between Boxing Day and New Years? Do you have VIP events or "Guys Nights" to drive traffic? Do you stock up your best sellers with multiples or get a broad variety of p...
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Season 5
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Episode 43
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36:40
The Holiday Website Tune-Up ft. Jason Adams
Michael is joined by Jason Adams, Director of Education at Punchmark, to discuss how to get your website ready for the busiest time of the year, and encourages all Punchmark clients to get their website tickets and requests in early. There are ...
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Season 5
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Episode 42
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31:32
ChatGPT in Daily Life: Tips and Tales
AI has been the buzzword of the last few years, but its accessibility for everyday people can feel limited as some use cases require extra downloads and plugins. Michael wanted to showcase some of the most readily available and accessible use c...
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Season 5
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Episode 41
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37:04
The Story Behind Bad Art Nice Watch ft. Bryan Braddy
Bryan Braddy, the talented artist behind Bad Art Nice Watch, shares how he has created a business out of helping tell the captivating tales of luxury watches. Beginning with a simple drawing session with his daughter, Bryan rediscovered...
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Season 5
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Episode 40
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42:06
Building a Lasting Brand ft. Constance Polamalu from Birthright Foundry
Mike sits down with Constance Polamalu , the founder of Birthright Foundry to talk about the latest updates to her jewelry line since they last spoke during S4 E34. Constance discusses her journey this past year, highlighting the meticulous sel...
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Season 5
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Episode 39
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36:54
In the Loupe Episode 200: Transforming the Jewelry Industry Through Podcasting
Cheers to Episode 200 of In the Loupe! Whether you've been with us since the beginning, or this is your first episode, thanks for joining us!Join us for our special 200th episode of "In the Loupe," where we journey from our humble begin...
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Season 5
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Episode 38
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43:51
The 2024 EDGE Workshop: Recapped ft. Ross Cockerham
Michael sits down with Ross Cockerham, CEO & Co-Founder of Punchmark, who recently got back from The EDGE Workshop in Connecticut. They discuss what was covered at the workshop, what Ross presented on during his allotted time, and what we c...
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Season 5
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Episode 37
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29:32
Get a Head Start on Holiday Promotions with Hope Bellair
It's time to start thinking about your holiday marketing and begin planning for this year's busy season! Mike speaks with Hope Bellair, Punchmark's Digital Marketing Manager, to discuss how to get your site ready, what the easiest starting poin...
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Season 5
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Episode 36
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26:18
Expectations & Ease of Use: Breaking Down the Best with Moo.com
This week, Mike talks through his favorite website to order from, and the consistency that has made them stand out to him for nearly 8 years. Moo.com is a company that makes business cards and greeting cards, and their communication, ease of us...
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Season 5
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Episode 35
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24:04