Annette Choti & Steve Fretzin Join Us Live For A Spirited Marketing Debate Artwork

Everything Except the Law - Presented by Answering Legal

In the summer of 2020, Answering Legal debuted a new educational podcast, covering all the parts of running a firm that weren’t really taught in law school. Each episode, our marketing director Nick Werker sits down with an expert figure from the legal world. In previous episodes our topics of discussions have included legal marketing, public relations, legal tech, time management, lawyer wellness, managing employees and hiring new staff. Stay tuned for more new episodes!

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Everything Except the Law - Presented by Answering Legal

Annette Choti & Steve Fretzin Join Us Live For A Spirited Marketing Debate

August 02, 2023 • Answering Legal • Season 4 • Episode 50

Episode 50 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Annette Choti, the Owner of Law Quill, and Steve Fretzin, the President of FRETZIN, Inc.

This episode was recorded in front of a live virtual audience at Answering Legal's Law Firm Summer Reboot Camp.

In this episode, Annette, Steve and podcast host Nick Werker discuss what lawyers tend to get wrong when it comes to business development, the best place for attorneys to begin with their digital marketing efforts and much more!

About our guests:
Annette Choti is an attorney of 20 years, and the President & Owner of Law Quill, a legal digital marketing agency focused on law firms. Law Quill is a full-service digital marketing for attorneys, and provides websites, SEO-optimized content, SEO audits, social media marketing, branding, and pay per click advertising.

Annette hosts the podcast Legal Marketing Lounge. Annette used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Annette can be found on LinkedIn or at annette@lawquill.com

Learn more about Law Quill here: https://lawquill.com/
Learn more about Annette's book "Click Magnet" here: https://ow.ly/XEpJ50PpkWK

Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.

The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.

Learn more about FRETZIN, Inc. here: https://www.fretzin.com/
Learn more about Steve's book "Legal Business Development Isn't Rocket Science" here: https://ow.ly/fLjB50PpkQ9

Interested in learning more about Answering Legal? Book an appointment to speak with us here: http://ow.ly/LSUq30sjviN