Jason Hennessey Explains Why SEO Remains Critical For Law Firms

Episode 60 of the "Everything Except The Law" podcast has arrived! Jason Hennessey, the CEO at Hennessey Digital, returns for his second appearance on the show. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.

In this episode, Jason and host Nick Werker discuss why SEO is far from dead, how law firms can adapt to Google's AI-driven search experience, whether it's okay to utilize AI-generated content and much more!

About our guest:
Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

After presenting his SEO knowledge to a group of lawyers in 2009, Jason founded and later sold Everspark Interactive, cementing his reputation as a thought leader and authority in SEO for the legal industry. As CEO of Hennessey Digital since 2015, Jason grew a small consultancy to a $20MM+ business that made the Inc. 5000 list for the sixth year in a row in 2023. He also runs SEO industry news site iloveseo.com and hosts The Jason Hennessey Podcast.

Learn more about Hennessey Digital here: https://hennessey.com/

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This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.