Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Driving Demand
24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)
Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS.
On this episode we talk about:
- How to set your Google Ads account up for success?
- How to find and decide what keywords to focus on?
- How to think around bidding?
- Does non-brand campaigns have an effect on brand?
- Most common errors Roman see companies make
This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.
Get your free ABM diagnostics from N.Rich - HERE