Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Episodes
40 episodes
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)
Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build thei...
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38:45
38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)
Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong...
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47:41
37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)
Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM pl...
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33:29
36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)
In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.You will learn ...
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24:11
35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)
Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. ...
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28:11
34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)
Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and hav...
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39:28
33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)
James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for a...
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49:12
32 - How to evaluate H1 in order to crush your marketing targets in H2
What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2. 🌍 Join our community of 600+ European B2B ...
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13:43
31 - Growing through a recession (with Andrew Davies, CMO at Paddle)
Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about...
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28:04
30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable)
Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and frameworks he is running for his clients and in this episode he d...
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32:20
29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)
Q1 is done and dusted: How did we achieve our highest paid pipeline ever?Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they c...
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44:17
28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io)
We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But executing on ABM can mean so many things. In this episode...
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39:14
27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)
During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI fro...
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39:46
26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata)
Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling.On this episode we talk a...
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38:05
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.On this episode we talk ...
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26:05
24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)
Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS. On this episode we talk about:- How to s...
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29:11
23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)
Emir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best marketing people in the business.On this epis...
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38:15
22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)
Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring any bells? In this episode we talked about:...
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50:58
21 - My guide to B2B marketing during a recession
Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way.BUT, there are ways you can actually use uncertain times to come out even stronger.I...
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22:40
20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)
The SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint podcast, developing it into a community from scratch and finally quitting their day jobs to monetize it al...
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36:35
19 - Why video is a vital part of any demand strategy (With Jonna Ekman, Marketing Director at Storykit)
Jonna Ekman is the Marketing Director at Storykit. Not only has she been a big Demand Gen fan for many years but with a background as a journalist she is deeply passionate about telling great stories. And stories is the backbone of any successf...
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39:28
18 - My LinkedIn Ads playbook for B2B
LinkedIn Ads is one of the most important channels within a demand generation strategy. It’s the place where we can almost guarantee that our ICP are present, no matter who we are targeting in B2B.In this episode we cover everything you...
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19:56
17 - How growth loops can improve word-of-mouth (With Ognjen Bošković, Growth Lead at CXL)
Ognjen Bošković is the Growth Lead at CXL. He is super passionate about Growth Marketing, Growth Loops, Product-Led Growth and everything else related to how your product/service can grow with the help of your customers.In this episode w...
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33:50
16 - Your guide to Field Marketing success (With Nick Bennet, Director of Evangelism & Customer Marketing at Alyce)
Nick Bennet is the Director of Evangelism & Customer Marketing at Alyce and also the host of the Rep Your Brand podcast. If you don't know Nick, you probably haven't been on LinkedIn for a long time. He is a superstar when it comes to Socia...
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28:06
15 - The secret sauce to success with Paid Social and Paid Search (With Myles Madden, Sr. Demand Generation Manager at Observe.AI)
Myles Madden is the Sr. Demand Generation Manager at Observe.AI and previously Performance Marketing Manager at Refine Labs. In this episode we focus on everything you need to know to become successful with paid social and paid sea...
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38:02
