Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Driving Demand
37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)
•
Adam Holmgren, Demand Generation Expert
Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.
On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co