Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Podcasting since 2021 • 40 episodes
Driving Demand
Latest Episodes
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)
Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build thei...
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38:45
38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)
Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong...
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47:41
37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)
Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM pl...
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33:29
36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)
In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.You will learn ...
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24:11
35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)
Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. ...
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28:11