Driving Demand
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Hosted by Akseli Matila
Driving Demand
31 - Growing through a recession (with Andrew Davies, CMO at Paddle)
Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.
On this episode we talk about:
- What does a recession mean for us as marketers?
- How can we work towards cost-efficient growth instead of growth at all costs?
- Why focusing on your existing customers might be your best bet
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This episode is brought to you by our great partners GetAccept, Sway & N.Rich.