Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Driving Demand
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.
On this episode we talk about:
- What does cost-efficient growth mean for us as marketers?
- What is intent data?
- Is there different types of intent data that serve different purposes?
- How can a company utilize intent data to grow their revenue during this recession?
This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.
PS. Get your free ABM diagnostics from N.Rich - HERE