Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
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Driving Demand
34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)
Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.
On this episode we talk about:
- Most common faults marketers do when using HubSpot?
- Most important reports to have built out?
- How to think about marketing attribution while using HubSpot?
- Setting expectations for success when shifting from lead gen to demand gen
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This episode is brought to you by our great partners GetAccept, Sway & N.Rich.