Driving Demand
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Driving Demand
27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)
During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months.
In this episode he shares how he did it:
- How they generated a huge pipeline from Competitor Ads on Google
- What does LinkedIn in-feed consumption really mean?
- Can you capture Conversions on Facebook and how do you do it?
- And much much more
This episode is brought to you by our great partners Albacross, HockeyStack, GetAccept & N.Rich.