Project Weight Loss
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Project Weight Loss
Maester Athletes — What Messi, Mbappé, and Yamal Can Teach Us
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This week I'm breaking format for a special Maester Athletes episode, built around this year's World Cup 2026 of soccer.
I tell the story behind the photo that went viral right before the match — Lionel Messi bathing a baby at a charity event almost two decades ago, a baby who grew up to be Lamine Yamal, the very player who faced him on the pitch. I dig into why I never doubted that photo was real (it's all about who you trust as a news source), why the hug between Messi and Yamal after the final is the most Project Weight Loss moment of the entire tournament, and what Kylian Mbappé's Golden Boot run — plus his answer about "collective spirit" in his Wall Street Journal interview — can teach us about discipline, joy, and showing up for our own goals without blame or shame.
I also walk through the real research behind why some people stick to their goals and others don't: Gollwitzer and Sheeran's 94-study meta-analysis on implementation intentions, a British Journal of Health Psychology study on exercise follow-through, and why motivation and information alone are never enough without a plan and regular self-monitoring. If you're working your own Project Weight Loss — on your body, your relationships, or your work in the world — this episode gives you the if-then framework to get back up fast when you slip, the way these athletes do. Share it with someone who needs to hear it this week, and don't forget to write down your own if-then plan.
Quote of the Week:
"To never stop dreaming, it's something free. Of course you have to work. Of course you have to do, like you said, sacrifice. But the most important thing is you have to dream. You can be young, you can be old, you can be whatever you want, but everybody can dream. And that's something free, and that's something that gives you the power and the patience to do the things after." — Kylian Mbappé
Citations & Links:
· Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119.
· The exercise study citation: Milne, Orbell & Sheeran (2002), British Journal of Health Psychology 7(2), 163–184 (the 91% follow-through study).
· A source for the $1.1B offer: Forbes, July 2023, reporting Mbappé turned down a Saudi club (Al Hilal) offer, per L'Équipe — matches what you described as "widely reported."
Let’s go, let’s get it done.
Get more information at: http://projectweightloss.org