Brand New Taste

This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.

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Brand New Taste

The ADVANTAGE of being a NEWCOMER in the FOOD INDUSTRY | Brand New Taste

December 14, 2023 • Season 1 • Episode 14

Starting a new food or beverage brand can be a daunting task, especially if you have limited experience in the industry. For Zara, founder of Pukpip, this was very much the case, with a background in marketing, she had to quickly pivot into sales to get Pukpip through the door of some of the UK's iconic high street retailers. In this clip, Zara talks us through why actually, knowing what she does now, she sees her then narrow insight as a good thing.

If you enjoy this best bite, please consider listening to the full episode.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

Follow Zara:
https://www.linkedin.com/in/zara-godfrey-n%C3%A9e-gugen-%F0%9F%8D%8C%F0%9F%8D%AB-26051723/

https://pukpip.com/

https://www.instagram.com/hellopukpip/

People on this episode

Brandt Maybury

Co-host

Micah Carr-Hill

Co-host