Brand New Taste
This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.
Episodes
24 episodes
The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste
Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'.Emerging from their Scottis...
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Season 1
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Episode 20
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45:05
How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste
Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch. Segun is on a mission to reinvent the face of British ready ...
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48:27
Squid Game Special - How we made 10,000 Dalgona Cookies for Netflix | EP. 18 Brand New Taste
A cookie to die for? Certainly a project to die for!Fortunately, no one was ACTUALLY harmed in the making or consuming of these Squid Game Dalgona cookies, as Brandt and the Tastehead team talk us through one of the most exciting, and ch...
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Season 1
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Episode 18
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39:38
How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste
William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stori...
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Season 1
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Episode 17
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56:14
Why it's VITAL for PRODUCT and BRAND teams to WORK TOGETHER | EP:16 Brand New Taste
While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf.So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds...
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Season 1
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Episode 16
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48:34
What is IMPORTANT in a REBRAND? | Brand New Taste
When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties ...
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Season 1
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Episode 16
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5:35
Leading MARKETING for PRET, GREEN & BLACKS and CAWSTON PRESS - Mark Palmer | EP:15 Brand New Taste
Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black’s and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptabil...
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Season 1
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Episode 15
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1:07:49
How JAMES CADBURY Launched TWO Successful CHOCOLATE Start Up Brands | EP:14 Brand New Taste
With such an iconic name, it’s no surprise that James Cadbury is obsessed with chocolate. As you have probably guessed, James’ great-great-Grandfather was one of the brothers that founded the now illustrious Cadbury’s brand. &...
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Season 1
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Episode 14
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50:57
The ADVANTAGE of being a NEWCOMER in the FOOD INDUSTRY | Brand New Taste
Starting a new food or beverage brand can be a daunting task, especially if you have limited experience in the industry. For Zara, founder of Pukpip, this was very much the case, with a background in marketing, she had to quickly pivot into sal...
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Season 1
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Episode 14
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5:15
How ISLE OF WIGHT TOMATOES Became the LEADING BRAND in it's Category | EP:13 Brand New Taste
Transforming a commodity food item into a thriving brand is no easy feat, so to see the success that Isle of Wight Tomatoes has had starting from their humble beginnings is all the more impressive 🍅 The UK’s island paradise i...
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Season 1
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Episode 13
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46:36
Best Bites: Getting Listed in Whole Foods, Planet Organic and Holland & Barrett - Brand New Taste
In this Best Bite, Mairi and Eliza from Mergulo, plant-based butter, talk us through their journey of getting listed in to Whole Foods, Planet Organic and over 400 Holland & Barrett stores. The share anecdotes and tips from their experience...
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Season 1
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Episode 13
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3:58
Starting a PLANT-BASED BUTTER revolution! | EP:12 Brand New Taste
Creating a vegan butter that actually tastes amazing is no small feat, especially when you're committed to using natural whole food ingredients. But guess what? Mairi Hilleary of Mergulo has cracked the code!
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40:33
Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste
The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 2...
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Season 1
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Episode 12
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5:35
The 14 BIGGEST MISTAKES that START-UPS Make | EP:11 Brand New Taste
In this episode the guys are spilling the beans (and a little sauce) on the most common mistakes that they see time and again from new food and drinks brands entering the industry. Brandt and Micah...
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Season 1
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Episode 11
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42:12
How to start a REVOLUTION in the ICE CREAM category | EP:10 Brand New Taste
In today's episode, we're catching up with Zara Godfrey, the powerhouse behind Pupkip. In the few short months since its launch, Pupkip's chocolate-dipped frozen bananas have turned into a must-have, so much so that they've got a dedicated foll...
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Season 1
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Episode 10
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36:50
Top Tips From the HEAD OF TASTE at CAWSTON PRESS | EP:9 Brand New Taste
In a special role reversal, Micah Carr-Hill, normally a co-host of the podcast, joins Brandt as a guest to discuss his role as Head of Taste at Cawston Press. This episode also marks a milestone as it's the first to include video re...
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Season 1
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Episode 9
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48:11
The AMAZING Story of How TASTY MATES Was Born | EP:8 Brand New Taste
This episode is an interview with Joe Woolf, co-founder of the vegan gummy brand, Tasty Mates. Joe and Nick were early clients at Tastehead, back in 2019, when they reached out to Brandt and Micah for help in developing a new range of gummies t...
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Season 1
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Episode 8
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47:45
Getting a VEGAN STREET FOOD brand in to the Supermarkets | EP:7 Brand New Taste
This episode is an interview with Biff, the co-founder of Biff's Plant Shack. Biff and Brandt have been friends since their days spent flipping burgers at McDonald's as teenagers. Now, over 20 years later, they discuss how those formative years...
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Season 1
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Episode 7
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33:51
Comparing Food Industry Trends in SoCal with the UK | EP:6 Brand New Taste
In a lighter episode, inspired by Brandt's recent trip to California, Micah and Brandt compare some of the current trends and attitudes towards food and drink in the US and UK.Brandt discusses how the coffee culture in the US has evolve...
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Season 1
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Episode 6
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47:58
One of the UK's Favourite Drink Experts and his Journey so far | EP:5 Brand New Taste
This episode is an interview with Pritesh Mody. As the founder of Europe's leading pre-batch and bottled cocktail company, World of Zing, and a regular presenter on Channel 4's Sunday Brunch, Pritesh is renowned as one of the UK’s leading drink...
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Episode 5
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52:58
Innovation in GUT HEALTH: A Food Developer's Perspective | EP:4 Brand New Taste
Micah and Brandt discuss all things gut health, and the increasing focus and attention it is receiving in food and beverage products. The conversation covers an introduction to gut health, why it's so important in modern times, new studies and ...
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Episode 4
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48:46
How GREEN & BLACK's Became the first ORGANIC & FAIRTRADE chocolate | EP:3 Brand New Taste
This episode is an interview with Jo Fairley, one of the UK's leading female entrepreneurs, most famously known as the Co-Founder of the premium chocolate brand, Green & Blacks. In this episode, Brandt interviews Jo on the early...
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Episode 3
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39:14
Choosing The Best Flavours For Food And Beverage Products | EP:2 Brand New Taste
How do you go about choosing the best flavours for products? When should you stick with the classics, and when should you be a little more creative? Do you even need to add a flavour?Brandt and Micah discuss these questions and more, al...
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Episode 2
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25:30
How TASTE EXPERTS Develop and Taste Food and Beverage Products | EP:1 Brand New Taste
Considering that taste is one of the most important factors for any food or beverage product, it’s often surprising how little training the decision makers at F&B brands have in this area. In our first episode, Micah and Brandt discuss the ...
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Episode 1
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35:57