Get Over Your Fear of Video: How to Make Real Unscripted Video Snippets to Boost Your Personal Brand with Zineb Layachi

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:

Question:

How do I show up on video if:
"I'm scared and/or not sure what to say."

Answer:

This is a question many of us face, especially me! Let's ask an expert:

This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you.

Zineb's signature "Golden Snippets" are exactly what you can do…find already existing content and make small "shorts" to share your brilliance faster. No more dozens of takes or hating what you look like on camera.

Learn:

1) The why and the how of finding the "gold" in you and showcasing it on social and beyond.

2) Her tips on how to banish the fear and pressure of perfection.

3) Top AI tools that give you a jump start in curating your existing content.

LINKS:

Watch Ask The Brand Therapist Live

Zineb on LinkedIn

RaiseTheRunway.co

EXAMPLES
Check out these "video snippets" from conversations using this livestream example made by Opus.

Michelle B Griffin
Zineb Layachi

YOUR TURN:
Want to be featured on an upcoming episode? 

Check out the details below. 👇

Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.

If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.

Learn more MichelleBGriffin.com

WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Transcript

Speaker 1: 0:04

Hey there, it's the brand therapist, michelle B Griffin, and welcome to your weekly personal brand therapy session.

Speaker 1: 0:10

This is the podcast that helps solo experts like you get unstuck and get on your way with a brand that takes your places. I'm super excited you're here. Now let's get going with today's session. Hi there, it's Michelle. Just a heads up that today I'm really excited to introduce an even new feature to ask the brand therapist. That's right. This is now ask the brand therapist, the personal brandy talk show, and this talk show is all about you. Last week, I introduced send me a question, I'm going to untangle it for you on air, give you a shout out, and today I'm excited to launch my Ask the Brand Therapist talk show on LinkedIn Live and share it with you, my awesome listeners.

Speaker 1: 1:01

Today's guest is someone I've worked with over a year ago who gave me the gift of what she calls her golden snippets. My guest is Zineb Lelechi, and she's all about giving her clients and us today real advice on how to get unscripted video content that just pulls out your brilliance and gets people to say yes to you. You know I'll be the first to admit that I'm not very good about recording videos, but I love getting on Zoom. I love LinkedIn lives. I love in the moment video and more of us definitely need to be out there and video. It's the best way to really get to know you, to form that instant like, ability, trust and just get to know someone on a higher level. And today Z is here to share exactly how she does that with us. And the best part, these episodes with my expert guests are 20 minutes or less to give you the answer to one personal branding question. So I hope you liked this new live feature and I'm going to link to the LinkedIn live version video so you can check it out yourself. If you have a question, please submit it. I would love to feature you on an upcoming episode.

Speaker 1: 2:12

If you are an expert guest who can solve a personal branding roadblock for listeners, reach out to me. I'm going to have links in the show notes and how you can apply and be on the show, because this is a talk show, the personal branding talk show. Ask the brand therapist. I'm the brand therapist and I am here to help you get unstuck and get on your way with a personal brand that takes you places, so you're visible, you build influence and you are known as the go to in your space. So enjoy today's episode. Welcome to the ask the brand therapist debut the personal branding talk show. I'm your host, the brand therapist, michelle Bigriffin. I'm so excited to have my guest. Who's all about fittingly video, zee Nebli Laitchi. Hey Zee, welcome to the show and thank you so much for being the honorary first guest. I'm so excited to have you.

Speaker 2: 3:14

I'm honored, michelle. Thank you so much for having me and I am really excited about the conversation. I always love chatting with you, so this is just like a conversation.

Speaker 1: 3:23

Exactly is, and this, fittingly, is the topic for today's personal branding talk show. You know a lot of us want to put ourselves out there. Video is the number one way to build connection, trust, likability, relatability. But, oh my goodness, we're scared. So I invited Zee on the show because she is all about that. I'm going to let her tell us what she does, who she helps and how she does it.

Speaker 2: 3:43

So, just in a nutshell, I looked to all the partners who were kicking ass, do video without putting their charisma at work. So most of the time we go to hit report, it just doesn't quite sound like us, right. So through relaxed, corded conversations, you're just, you're being you right, post snippets from there. So we're taking advantage of moments where you're supernatural, right.

Speaker 1: 4:08

And now I was going to say and I love that, because that is exactly, in this moment, what we are doing, like we are doing it live, but that's exactly what you are showing up and helping people for what you call the golden snippets, right.

Speaker 2: 4:20

Yeah, the golden snippet. The idea of golden snippet, I mean it could be anything from 25 seconds to, you know, a half. That either supports the rest of your post, something that you can build a post around, either finishes the story that you're telling, or starts it.

Speaker 1: 4:38

It just illustrates the point you're trying to make and the problem we are discussing, because every session here is how do we tackle a common roadblock that personal brands, when you're trying to put yourself out there, overcome? So video is so important and I'll tell you my thing I am so extroverted in real life, but I tried recorded videos and I just flopped, because I'm also overthinker, perfectionist all the things. I just hated myself and recorded video just built so unlike me. So back in 2021, my big push that year to put myself out there everywhere, I did a LinkedIn live show every single week of summer of 2021.

Speaker 1: 5:16

And then I ended up putting them in a podcast and I got away from LinkedIn lives and you, in a conversation just a few weeks ago, nudged me back in. We were just talking and I said, okay, let's do it. And then it just evolved to this, bringing the podcast back to a LinkedIn live format, which is where it started, and I can't tell you how natural it feels. I don't overthink it. It's just you and I having a conversation on Zoom, like we have many times before. So how would you help people who are scared or don't know what to say or whatever that problem is how should they do it with this guided conversation you so advocate for I?

Speaker 2: 5:53

would highly recommend, yes, the natural conversations and first of all, don't forget the conversations you already have in. So you're whatever calls you are already reporting, you can grab yourself out of the conversation. There are questions on prospect calls that you already answered. You're answering them without thinking that the chances are, if someone asked you that question and probably been asked that same question again and again and again, more people have that question. So there's a piece of content for video and not a video too. So that's great. The advantage of those existing conversations are just sitting there.

Speaker 1: 6:32

Absolutely. You don't have to overthink it, because you're just helping. You're showing up to just solve problems, and that comes naturally for many of us. Rather than trying to record, oh, let me think what people are asking me about and pull out the video. I mean, every time I do it, see, it's a disaster. That's why I went to LinkedIn lives and I mean I feel like I'm in my natural flow when I'm talking to someone. I don't think about myself and I think that's what it is. We take the focus off for us when we're live in the moment and then we're in our natural state. Is that why you call them golden snippets?

Speaker 2: 7:04

There's gold in there, there's definitely gold and we're not trying to force the gold. So it's a journey, but in the meantime, to not let that stop us from being on. But I want everyone to hit record and have that same energy and recognize themselves and all that stuff. So, please, the message to everyone is keep practicing, keep at it. And there are these conversations where you feel supernatural and the gold is snippets. The gold is there, right?

Speaker 1: 7:30

So and I think it just I think in the moment, video or these guided conversations that Newsho advocate for, is just the real us. You know, in the age of AI, and you don't know what's real, what's not. Everything's too polished. You know the Instagram perfection. We're all over it. That's why TikTok is so huge, because it's just real life snippets, right. Why do we like reality show? We just really identify in the moment. So I love that you are helping people overcome either their inability to get on video or their inability to say I have nothing to say. So you're saying with these golden snippets, you have a lot to say and it's just hidden. So if someone's, I'm getting it, it's making sense. Michelle and Zee are trying and making a little sense to me on why video should be used in my day to day. Where do we start? We want to just show up on day, start talking on Zoom. Is there things you would advocate for? I've reached your clients to get going.

Speaker 2: 8:29

So what I would recommend? Use your existing reported conversations, pick through that pool. Be intentional about it in the moment too. How well do you know that you're your your customer? If you know your market very well, you know your customer very well. You know what. Meet them, jump on a call with you so you have all those and press those buttons. Use that. Those are the things that you want to be creating content around. So, if you can get someone to get talking, the only thing that I would recommend is a lot of people say OK, I'm going to get my VA to get me. Your VA needs to be good at asking fellow.

Speaker 1: 9:06

Because it's got to flow. It's like when you and I get on Zoom, we flow. And a year ago I did Golden Stimpits for me and we talked for an hour or so and you knew the thing about is not only do you need to have some unknowledgeable, but they need to be a good conversationalist and have a back and forth. So it's natural, because I've seen where people have just done snippets and it's flat. So you're saying ask the right questions, find someone who's going to really know the space to follow up like a reporter Like you almost want to act like or find someone who can be like a journalist for you and ask the questions, the deep dives, to pull the right things. Because when I do my personal branding work in the first part, in the discovery phase, I have a lot of assessments. I ask questions that I want to evoke emotion. I want to dig deep and uncover something, because that's where the gold is right. Is that what you do with yours?

Speaker 2: 9:59

Yeah, I do put part of me in the conversation too, because I really wanted to feel just a bit of cool.

Speaker 1: 10:07

Tell us what to snip, what things to look for, and then I want to get into some of the newer tech tools that are out there free or very low cost. The fact you can do it yourself doesn't mean that you're going to get the highest quality product. I have five treasured golden snippets that are really evergreen that you gave me a year ago, that I got from our work together, and I can use those endlessly because you know how to snip evergreen content. And I want to ask you about that what are the things to look for when we snip?

Speaker 2: 10:37

You've got to understand the attention right. There are so many videos. I see where it's the snippets starts so slowly. You've lost me.

Speaker 1: 10:45

You're right, you're right. Sadly, our attention spans are waning. I know it's different, but what is a good example of something? Get our attention, even though I know it's all in casual conversation. But what are some of behind the scenes tips you would suggest?

Speaker 2: 11:00

From the start, to make it sharp, like if there's something that is surprising, something, even if you take those four, five, six seconds that are going to be eventually put in context, lead your own, like 30 seconds down the line, etc. But that's the surprising fact, right, I've done that a few times and that works very well because you're like what?

Speaker 1: 11:26

Yeah, we got to do what we got to do to get attention. Now, I know let's talk about the AI tools that have come on the scene since you started doing this, and I know there's a bunch and you've tested a bunch, but there's a few in the market that are better than others that you found. You probably tested a many of them, correct, for now my favorites are opuspro and the momentofm.

Speaker 2: 11:48

And one of the things that surprised me, michelle, is the snippets where you have the pause. It starts with a long pause, like where the person is not talking so it's not there yet. It doesn't sound like it. Let's slip one from today. Okay, put it through, opuspro. Okay.

Speaker 1: 12:06

I want to try it. Let's do that. Let's do that for the show notes, because one of the things with this Ask the Brand Therapist New Life format is that it will be on a podcast replay and so in the show notes we can test it out to show people what we're really trying to communicate. And this problem at hand today is A I don't want to be on video. B I'm just not good at video. Or C I don't know what to say, and so Z is here like ah ah, ah, you have everything to say because you're showing up every day as a human talking to people.

Speaker 1: 12:39

And if you show up in a conversation, in a Zoom setting or LinkedIn lives are great too. Because for me, LinkedIn lives are even better because I know we're in a live format and there is no time and it's forgiving. It is absolutely forgiving on LinkedIn live because it's kind of the real and the raw. So we're not trying to be perfect and polished, but you feel that energy and, at the end of the day, the energy, the connection, the trust, the likability, the just the way to get to know me other than a post, Because I always have said I'm an extrovert in real life but an online introvert. So you're here to say these golden snippets are the way to be as extroverted in life as you are online, or vice versa. Is that right?

Speaker 2: 13:24

It's close enough. I like the way you frame that because it's taking you where you're in after yes, exactly, I love it.

Speaker 1: 13:31

And as we close out today, I just want to thank you. You're the one responsible for me getting the show back on. So thank you, and so fitting, because your video is your thing. So as we leave today's show, I always like to ask my guests what's the one actionable tip? I call it my session lesson when I do my solo episodes. What's the one takeaway people can learn from today and go take action?

Speaker 2: 13:53

The first one probably has nothing to do with video, but everything's connected. It's all marketing is in business Never take a compliment and shut up. So if someone says they love your content, that's fantastic to hear, but it's useless for your marketing. Say thank you because you're nice, but dig deeper. That's when you start getting that juice. It's going to actually help you marketing.

Speaker 1: 14:17

I love that. Okay, so dig deeper. Don't go surface level. Always dig deeper. Okay, so where would people find you? Z? How can we learn more about your golden snippets? I'm online, I'm on LinkedIn. So, yeah, go find her. We'll put a link in the show notes.

Speaker 1: 14:31

But if you want to learn how to really be yourself on LinkedIn, I'm always learning from you. I'm always like why can't I be more like you? Because you nail it. You nail it. It's probably because you're on video a lot too, so I really think I know you. So, hey, point of the whole show, right? So thank you so much for being here today. Thank you for helping us solve this roadblock of video and nothing to say shouldn't say it all the things. I think you squashed it and you very well answered it, so I cannot thank you enough for being the first guest of Ask the Brand Therapist.

Speaker 1: 15:05

Live Well until next week, everyone, until the next show. You know where to find me, michelle B Griffin, on LinkedIn, ask the Brand Therapist. And if you'd like to be in a future show or ask a question, head on over to my profile and get all the details, because I'd love to feature your question, or, if you're an expert guest. I'd love to interview you too. So until next week, everybody, keep putting yourself out there and keep doing big things. You have a message to share and people to impact. I'll catch you next week. That's a wrap for today's brand therapy session. Need help with your personal branding journey? Then head on over to thebrandtherapistio and grab my free resources to get going today with your brand. And until next time, keep putting yourself out there. You have a brand to build, a message to share and people to impact. Take care, everyone. I'll talk to you soon.