Own Your Lane™ - Personal Branding & PR for Women Experts
Own Your Lane™ is the podcast for established women experts and leaders who are ready to become recognized industry authorities and thought leaders.
Hosted by Michelle B. Griffin, personal brand and PR strategist who teaches you how to position your personal brand and build visible authority that gets you chosen for speaking, media, and podcasts, and now in AI search.
Each episode blends solo insights with guest conversations featuring accomplished women leaders and experts who've turned clarity and visibility into industry opportunities.
You'll learn how to:
- Articulate your unique value and personal brand foundation
- Build your profile & presence on LinkedIn & AI search platforms
- Position yourself for media, speaking opportunities and thought leadership
- Confidently go from hidden expert to recognized industry authority
ABOUT YOUR HOST
Michelle B. Griffin is a personal brand + PR strategist on a mission to elevate more women experts into recognized authorities and thought leaders in their industries.
As the creator of The Recognition Roadmap™ framework and founder of the She's Visible™ movement, Michelle helps established women close the gap between how good they are and how known they are.
With a master's degree in PR and 20+ years in communications and brand strategy, Michelle has advised Fortune 500 executives and industry experts across sectors. Her work has been featured in Forbes, Entrepreneur, Inc., Success, and Authority magazines.
Michelle is a TEDx speaker and the author of Position Yourself and The LinkedIn® Branding Book and is the host of the Own Your Lane™ and The LinkedIn® Branding Show podcasts.
From college student to corporate leaders Michelle delivers keynotes and workshops on personal branding, visibility strategy, and thought leadership.and she is a regular podcast guest on thought leadership and professional visibility topics.
When she's not helping women experts get recognized, you'll find Michelle walking and working out to 80s music, exploring new places, or hunting for the gluten-free treats on her travels.
CONNECT WITH MICHELLE
Website: MichelleBGriffin.com
LinkedIn: Linkedin.com/in/michellebgriffin
Be The Expert AI Recommends: The Recognition Ready™ AI Guide
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Episodes
110 episodes
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.Join me on this episode of Own Your Lane™ with guests
•
28:35
How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus
Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, wri...
•
23:25
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership c...
•
30:04
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.In this week's episode, host
•
27:14
Stop Overthinking LinkedIn: How to Step Out With Confidence and Differentiate Yourself With Sarah Clay
Now is the time to stop overthinking LinkedIn and start becoming visible and known for your expertise business as a B2B founder and expert. Whether you're just getting started on the platform or want to become more consistent, this ...
•
25:56
How To Get Your Thought Leadership/Business Book Out Into the World with Emily Crookston, PhD
Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?Good news: this episode will get you unstuck and on your way to writing your business book.Each e...
•
22:29
How to Become a Confident Public Speaker (and Learn to Bet On Yourself) with Lisa M Dublin
Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps...
•
19:06
Are You Known For What You Do Best? (BIG ANNOUNCEMENT) That Will Ensure Your Are
You’re brilliant at what you do—so why are others getting the recognition and opportunities you deserve? Maybe you’re even showing up, networking, and trying to build your brand, but you’re still not where you want to be.On this week's e...
•
19:17
How to 'Own The Room' - Take Control of Your Career and Be Recognized for Your Brilliance with Sharon Ehrlich
Want to be seen as an authority in your field? It won't happen with a "do it all, all or nothing" beliefs and behaviors.Yes, you read that right.Many high-performing experts and leaders believe working harder and taking on more ...
•
24:28
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to shari...
•
20:50
How to Get Started On LinkedIn and Grow Your Personal Brand in 2025: New Data and Content Insights With Founder Ivana Todorovic
Ready to make 2025 the year you say YES to becoming visible and building your LinkedIn presence?Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal bra...
•
28:13
How to Showcase Yours Expertise With Storytelling On LinkedIn and Elevate Your Authority With Jennifer Belmont Jennings
How do you balance posting on social media without feeling cringy and spammy?And if you work in buttoned-up industries? Yes, it can be done! It's all about showcasing storytelling that shares a lesson, drives a point, and builds your author...
•
24:49
How To Reinvent Yourself and Do The Work You Were Created to Do with Lisa McGuire
Doing work that doesn’t align with your “why” or light can be deeply unsettling. But it DOESN'T have to be. You have the power and choice to step out of the rut and find the work that lights you up. Each episode of the Own Your Lane®...
•
28:09
Forget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry with Humaira Akhter
Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels ...
•
13:09
How to Be Confident On Camera and Nail Your Presentation: A Former TV Anchor Spills Industry Secrets + Free Course for You
There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling.That'...
•
28:38
How to Find Clarity and "Own Your Lane" of Opportunity, Impact and Profit With Tanya Windman
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Tanya Windman, who shares her ...
•
18:38
How to Love Networking and Marketing Yourself As An Introvert with Brenda Meller
Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities.The good news is that many standout women experts and entre...
•
27:40
How to Define Your Niche for Your Personal Brand and Uniquely Stand Out With Natalie Hales
Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve?Join host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors...
•
26:44
How to Premium Position Yourself for Next-Level Visibility Opportunities With Shari Biery
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership.Today, I'm highlighting one of my clients, Shari Biery, who shares her j...
•
19:58
How to Guest On LinkedIn Live Stream Shows and Skyrocket Your Visibility: A Step-by-Step Guide With Gillian Whitney
Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals.It's an untapped publicity channel with numerous benefits and opportunities ...
•
29:22
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Are you considering launching a podcast to boost your visibility, brand, and thought leadership?What high-level considerations, trends, and updates are needed before you launch?Join host M...
•
16:39
How to Charge Your Worth, Quit Underselling Yourself and Make More Money As a Women Expert Entrepreneur with Chella Diaz
Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value.Those are the exact words from this week's guest, Chella Diaz, who's on the same mission: to help women entrepreneurs ...
•
34:09
How this Female Founder Is Building Her Personal Brand Growing Two Successful New Businesses With Brittany Perez
Welcome to another episode where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership.Today, I'm highlighting one of my clients, Brittany Perez, a nurse practi...
•
24:57
Finding The Brand Inside of You (for Fast Results) With Leigh Maneri
It's another series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership.This week's episode features a recent client, Leigh Maneri, who shares her journey on finding the brand ...
•
33:13
How to Confidently Pitch (and Get Accepted) On Podcasts: The Step-By-Step Process With Podcast Publicity Expert Alice Draper
Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise.If you're new to podcast publicity, this episode will share the ...
•
25:37