Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
Own Your Lane™ helps close the female visibility gap so more women experts are seen, heard, and chosen, across media, stages, their industry, and now, AI search.
If you've ever stumbled to explain what you do, hesitated to put yourself out there, or watched opportunities pass you by while less qualified people moved ahead—you're not alone. And you're in the right place.
Hosted by Michelle B. Griffin, a TEDx speaker, author and personal branding strategist specializing in PR and LinkedIn visibility, this podcast is for women experts who are ready to position their brilliance, clarify their message, and grow strategic visibility to land clients, speaking opportunities, and media coverage.
With her signature Own Your L.A.N.E.™ Recognition Roadmap,™ Michelle guides women to chart their personal brands and build visibility that converts because visibility isn't vanity, it's value and vital.
As the podcast of the She's Visible™ movement, each power-packed episode delivers practical strategies from Michelle's proprietary 4-part visibility operating system for women to lead their industries:
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Brand: Align how you show up and communicate
E - Elevate Your Authority: Grow influence with credibility boosters
Whether you're a subject matter expert, speaker, author, consultant, coach, or industry leader, these short, high-impact solo and guest episodes give you the clarity and momentum you need to turn visibility into clients, speaking engagements, media coverage, and industry-wide recognition.
Own Your Lane™. Get visible. Get chosen.
ABOUT YOUR HOST:
Michelle B. Griffin is a TEDx speaker, personal branding strategist, and PR visibility expert helping women experts build brands that grow businesses and lead industries.
As the founder of Brand Leaders and the She's Visible™ movement, Michelle is the architect of the Own Your Lane™ Recognition Roadmap, which positions your difference, clarifies your message, and grows strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master's degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She's helped Fortune 500 companies, startups, small businesses, and industry thought leaders elevate their brands and expand their reach through clarity, connection, and human-centered visibility.
Michelle has been featured in Forbes, Entrepreneur, Inc., and Authority Magazine, and is regularly interviewed on industry podcasts. She's the author of Position Yourself and The LinkedIn® Branding Book, and also hosts The LinkedIn® Branding Show.
When she's not helping women get visible, you'll find Michelle walking to '80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
READY TO OWN YOUR LANE™?
Whether you're building a personal brand from scratch or scaling your visibility to the next level, learn more at MichelleBGriffin.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Are you considering launching a podcast to boost your visibility, brand, and thought leadership?
What high-level considerations, trends, and updates are needed before you launch?
Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.
She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.
LINKS
Connect with Traci Deforge on LinkedIn
Produce Your Podcast Website
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Host: Michelle B. Griffin Guest: Tracy DeForge
Episode Summary: In this episode, Michelle B. Griffin is joined by Tracy DeForge, founder and CEO of Produce Your Podcast. They discuss the power of podcasting as a tool for building your brand, generating profit, and standing out in your field. Tracy shares valuable insights into why podcasting is more crucial than ever and offers practical tips on leveraging podcasting to grow your visibility and business.
Key Topics:
- Introduction to Tracy DeForge:
- Founder and CEO of Produce Your Podcast
- Expertise in leveraging podcasts to generate profit and visibility
- The Power of Audio Storytelling:
- Importance of building your brand through authentic content
- Impact of AI on content creation and the unique value of human voice
- Benefits of Podcasting:
- Trust, relatability, and uniqueness of audio and video podcasts
- Strategies for maximizing discoverability on platforms like YouTube
- Starting a Podcast:
- Key considerations for launching a podcast
- Importance of defining your "why" and creating value for your audience
- Industry Trends and Strategies:
- Edutainment: Combining education and entertainment
- Specificity and clarity in podcast content
- Monetizing Your Podcast:
- Utilizing podcasts as oceanfront real estate for your products and services
- Effective call-to-action strategies
- Building Relationships and Collaborations:
- Opportunities for networking and collaboration through podcasting
- Tips for Successful Podcasting:
- Importance of clear and compelling calls to action
- Just starting where you are and overcoming perfectionism
Notable Quotes:
- "Your voice, your message, how you create your content through your storytelling is one of the most impactful things that you can do to build your brand and grow your bottom line." - Tracy DeForge
- "Specificity sells, and clarity compels. So let's be super clear on who we're for." - Michelle B. Griffin
- "Your podcast is oceanfront real estate for your products and services." - Tracy DeForge
Resources Mentioned:
- Produce Your Podcast: Tracy's company with resources on starting, growing, and monetizing podcasts
- Michelle B. Griffin's LinkedIn Branding Community and Masterclass: Join for insights on building your brand, visibility, and thought leadership
Connect with Tracy DeForge:
- Website: produceyourpodcast.com
Call to Action:
- Sign up for Tracy's newsletter for tactical tips to grow your show and audience at produceyourpodcast.com
- Join Michelle's free LinkedIn branding community and masterclass at michellebgriffin.com
Outro: As Michelle always says, "Keep putting yourself out there. You have a brand to build, a message to share, and people to impact." See you next time!