Start Being Seen - Personal Branding & PR for Women Experts
Start Being Seen™ is the podcast for accomplished women experts ready to turn what they know into what they're known for and land bigger opportunities that grow their brand and business.
Hosted by TEDx speaker and personal brand + PR strategist Michelle B. Griffin, the show explores what it really takes to become seen, sought after, and selected for what you do best.
Through solo episodes, practical strategies, and conversations with accomplished women putting themselves out there, you'll learn how to position your personal brand, communicate your value, build visible authority, and get on the radar for media, speaking opportunities, clients, strategic partnerships, and industry recognition.
We talk personal branding, positioning and messaging, PR and media, LinkedIn, speaking, relationships, digital presence, AI visibility, and the mindset it takes to put yourself out there before you feel completely ready or ready for your next level.
Because your expertise creates value. Being known for it creates opportunity.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist helping accomplished women experts become recognized authorities in their industries.
She is the founder of She's Visible™ a platform with a mission to see more women's brilliance on stages, featured in pages, and earning better wages.
With more than 20 years in communications, marketing, and PR, Michelle is the author of Position Yourself and co-author of The LinkedIn® Branding Book. Her insights have been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.
As a keynote speaker and workshop facilitator, Michelle speaks to women's conferences, ERGs, associations, and leadership audiences on personal branding + PR, LinkedIn™ presence, and AI visibility.
When she's not speaking, podcasting, or vibe coding, you'll probably find her walking to an '80s playlist, exploring vintage shops, or hunting down gluten-free treats on her travels.
Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast.
When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.
CONNECT WITH MICHELLE
→ Website: MichelleBGriffin.com
→ LinkedIn: linkedin.com/in/michellebgriffin
→ She's Visible: ShesVisible.com
BE THE EXPERT AI RECOMMENDS
Download The Recognition Ready™ AI Visibility Guide for Women Experts
→ michellebgriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com
Start Being Seen - Personal Branding & PR for Women Experts
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
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Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?
Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.
Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.
L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity
This week, we're focusing on "E- Elevate Your Authority" with host Michelle B Griffin and expert guest HR (human resources) consultant and public speaker Gehan "G" Haridy-Ardanowski, founder of Golden Synergy Touch Consulting. Although a book was NOT on her radar, G wrote and published an Amazon #1 bestseller in just four months.
She's here to share her best-selling mini-book for those interested but unsure how to do it. As G says, "This can work even when starting smaller than you think. And it's not as dawning as it needs to be, or they think it should be."
If a business nonfiction book is on your radar, learn how she did it so you can share your wisdom with the world in months, not years.
LINKS
Connect with Gehan on LinkedIn
Gehan's Website
Gehan's Book
START BEING SEEN™ WITH MICHELLE B. GRIFFIN
Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses.
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: https://www.michellebgriffin.com
SHE'S VISIBLE: https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin
CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/
Michelle B. Griffin: Welcome back, everyone! I'm Michelle B. Griffin, and today we’re talking about mini books—how to become a first-time author or create something impactful even if you’ve already written a book. Mini books are a powerful way to build authority, and I’m thrilled to welcome Gihan Haridy Ardanoski to the show. Welcome, G!
Gihan Haridy Ardanoski: Hi, everyone! Michelle, thank you so much for having me. I’m so excited to be here and share my journey.
Michelle: G is a first-time mini book author with an inspiring story. For those who don’t know you yet, G, tell us a little about yourself, and then we’ll dive into your journey to inspire more mini book authors.
Gihan: Absolutely! I’m G, founder and creative consultant at Golden Synergy Touch. With over 20 years of HR experience, I now focus on fractional HR consulting, LinkedIn training, and CliftonStrengths to amplify value and visibility for career victories. My passion is helping HR leaders dive deeper into LinkedIn and self-discovery, which led me to write my mini book.
Michelle: G, you gave an incredible five-minute speech at a DisruptHR event. I remember watching it and immediately texting you, “This is phenomenal!” And what did I say next?
Gihan: You said, “You should write a book!” That led to our conversation about mini books, and you introduced me to Chris Stanley’s mini book format. I was blown away by how accessible it was.
Michelle: Then you joined our cohort, where we guided people to draft their nonfiction business books—specifically mini books. Tell us about that experience.
Gihan: The cohort was incredible. It gave me the structure and support to expand my five-minute talk into a mini book. I had a clear goal, and within months, I wrote, edited, and published my book. A few weeks ago, it came out and became an Amazon bestseller!
Michelle: That’s amazing! Writing a book doesn’t have to take years. A mini book—focused, digestible, and actionable—can make a huge impact. Let’s talk about your three key lessons for aspiring mini book authors.
Gihan: Absolutely. First, target your audience. Know who you’re writing for. Second, go smaller. A mini book isn’t about writing 300,000 words. It’s about creating something concise and impactful. Lastly, just start. Use your talks, LinkedIn posts, or existing frameworks to get writing. Bonus: be excited! If the process doesn’t energize you, reassess your approach.
Michelle: I love that! You also self-published through Amazon Kindle Direct Publishing. How was that experience?
Gihan: It was seamless. I worked with Jillian Whitney and her husband, Devin, who have a step-by-step self-publishing process. It was cost-effective, straightforward, and perfect for my goals.
Michelle: Your book isn’t just a one-and-done project—it’s part of a bigger ecosystem. Where do you see it taking you next?
Gihan: My book has opened doors for corporate training, public speaking, and more books. It’s a tool to empower others and spark meaningful conversations in HR. I’m excited to see where it leads.
Michelle: For those listening who are on the fence about writing a mini book, what’s your one key takeaway?
Gihan: Your idea matters. Share it with others, and you’ll be amazed by the support you receive. Start small, stay focused, and enjoy the process.
Michelle: So well said! Thank you, G, for sharing your journey. To everyone listening: you have a message to share, and a mini book might just be the perfect way to do it. Until next time, keep putting yourself out there—you have a brand to build, a message to share, and people to impact. See you next week!