Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
Own Your Lane™ helps close the female visibility gap so more women experts are seen, heard, and chosen, across media, stages, their industry, and now, AI search.
If you've ever stumbled to explain what you do, hesitated to put yourself out there, or watched opportunities pass you by while less qualified people moved ahead—you're not alone. And you're in the right place.
Hosted by Michelle B. Griffin, a TEDx speaker, author and personal branding strategist specializing in PR and LinkedIn visibility, this podcast is for women experts who are ready to position their brilliance, clarify their message, and grow strategic visibility to land clients, speaking opportunities, and media coverage.
With her signature Own Your L.A.N.E.™ Recognition Roadmap,™ Michelle guides women to chart their personal brands and build visibility that converts because visibility isn't vanity, it's value and vital.
As the podcast of the She's Visible™ movement, each power-packed episode delivers practical strategies from Michelle's proprietary 4-part visibility operating system for women to lead their industries:
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Brand: Align how you show up and communicate
E - Elevate Your Authority: Grow influence with credibility boosters
Whether you're a subject matter expert, speaker, author, consultant, coach, or industry leader, these short, high-impact solo and guest episodes give you the clarity and momentum you need to turn visibility into clients, speaking engagements, media coverage, and industry-wide recognition.
Own Your Lane™. Get visible. Get chosen.
ABOUT YOUR HOST:
Michelle B. Griffin is a TEDx speaker, personal branding strategist, and PR visibility expert helping women experts build brands that grow businesses and lead industries.
As the founder of Brand Leaders and the She's Visible™ movement, Michelle is the architect of the Own Your Lane™ Recognition Roadmap, which positions your difference, clarifies your message, and grows strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master's degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She's helped Fortune 500 companies, startups, small businesses, and industry thought leaders elevate their brands and expand their reach through clarity, connection, and human-centered visibility.
Michelle has been featured in Forbes, Entrepreneur, Inc., and Authority Magazine, and is regularly interviewed on industry podcasts. She's the author of Position Yourself and The LinkedIn® Branding Book, and also hosts The LinkedIn® Branding Show.
When she's not helping women get visible, you'll find Michelle walking to '80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
READY TO OWN YOUR LANE™?
Whether you're building a personal brand from scratch or scaling your visibility to the next level, learn more at MichelleBGriffin.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?
Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.
Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.
L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity
This week, we're focusing on "E- Elevate Your Authority" with host Michelle B Griffin and expert guest HR (human resources) consultant and public speaker Gehan "G" Haridy-Ardanowski, founder of Golden Synergy Touch Consulting. Although a book was NOT on her radar, G wrote and published an Amazon #1 bestseller in just four months.
She's here to share her best-selling mini-book for those interested but unsure how to do it. As G says, "This can work even when starting smaller than you think. And it's not as dawning as it needs to be, or they think it should be."
If a business nonfiction book is on your radar, learn how she did it so you can share your wisdom with the world in months, not years.
LINKS
Connect with Gehan on LinkedIn
Gehan's Website
Gehan's Book
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Michelle B. Griffin: Welcome back, everyone! I'm Michelle B. Griffin, and today we’re talking about mini books—how to become a first-time author or create something impactful even if you’ve already written a book. Mini books are a powerful way to build authority, and I’m thrilled to welcome Gihan Haridy Ardanoski to the show. Welcome, G!
Gihan Haridy Ardanoski: Hi, everyone! Michelle, thank you so much for having me. I’m so excited to be here and share my journey.
Michelle: G is a first-time mini book author with an inspiring story. For those who don’t know you yet, G, tell us a little about yourself, and then we’ll dive into your journey to inspire more mini book authors.
Gihan: Absolutely! I’m G, founder and creative consultant at Golden Synergy Touch. With over 20 years of HR experience, I now focus on fractional HR consulting, LinkedIn training, and CliftonStrengths to amplify value and visibility for career victories. My passion is helping HR leaders dive deeper into LinkedIn and self-discovery, which led me to write my mini book.
Michelle: G, you gave an incredible five-minute speech at a DisruptHR event. I remember watching it and immediately texting you, “This is phenomenal!” And what did I say next?
Gihan: You said, “You should write a book!” That led to our conversation about mini books, and you introduced me to Chris Stanley’s mini book format. I was blown away by how accessible it was.
Michelle: Then you joined our cohort, where we guided people to draft their nonfiction business books—specifically mini books. Tell us about that experience.
Gihan: The cohort was incredible. It gave me the structure and support to expand my five-minute talk into a mini book. I had a clear goal, and within months, I wrote, edited, and published my book. A few weeks ago, it came out and became an Amazon bestseller!
Michelle: That’s amazing! Writing a book doesn’t have to take years. A mini book—focused, digestible, and actionable—can make a huge impact. Let’s talk about your three key lessons for aspiring mini book authors.
Gihan: Absolutely. First, target your audience. Know who you’re writing for. Second, go smaller. A mini book isn’t about writing 300,000 words. It’s about creating something concise and impactful. Lastly, just start. Use your talks, LinkedIn posts, or existing frameworks to get writing. Bonus: be excited! If the process doesn’t energize you, reassess your approach.
Michelle: I love that! You also self-published through Amazon Kindle Direct Publishing. How was that experience?
Gihan: It was seamless. I worked with Jillian Whitney and her husband, Devin, who have a step-by-step self-publishing process. It was cost-effective, straightforward, and perfect for my goals.
Michelle: Your book isn’t just a one-and-done project—it’s part of a bigger ecosystem. Where do you see it taking you next?
Gihan: My book has opened doors for corporate training, public speaking, and more books. It’s a tool to empower others and spark meaningful conversations in HR. I’m excited to see where it leads.
Michelle: For those listening who are on the fence about writing a mini book, what’s your one key takeaway?
Gihan: Your idea matters. Share it with others, and you’ll be amazed by the support you receive. Start small, stay focused, and enjoy the process.
Michelle: So well said! Thank you, G, for sharing your journey. To everyone listening: you have a message to share, and a mini book might just be the perfect way to do it. Until next time, keep putting yourself out there—you have a brand to build, a message to share, and people to impact. See you next week!