Own Your Lane™ - Personal Branding & PR for Experts
Own Your Lane™ is the go-to podcast for subject matter experts who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility and thought leadership to land clients, speaking and media opportunities.
Hosted by Michelle B. Griffin, founder of Brand Leaders, each episode shares clear, actionable steps to help you communicate your value, elevate your presence, and become the go-to voice in your space.
Each power-packed episode gives you a piece of Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part visibility operating system.
This podcast will help you turn clarity into clients, speaking and media:
- Define your difference and nail your message so the right people say yes
- Leverage LinkedIn® to grow your authority-focused personal brand
- Learn how to start garnering PR & publicity to grow your brand/business
- Step into authority with speaking, books and thought leadership
Short episodes and real insights with solo and guest episodes to give you the clarity and momentum you need to Own Your Lane™ and become known for what you do best.
ABOUT MICHELLE
Michelle B. Griffin is a TEDx speaker, PR strategist, and LinkedIn® visibility expert helping experts build brands that grow businesses that lead their industries.
As the founder of Brand Leaders and architect of the Own Your Lane™ Recognition Roadmap, Michelle teaches a proven personal brand communications system to position your difference, clarify your message and grow strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master’s degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She’s helped Fortune 500 companies, start-ups, small businesses and industry thought leaders elevate their brands and expand their reach through clarity, connection and human-centered visibility.
A keynote speaker, author and podcast host, Michelle has been featured in Forbes, Entrepreneur, Inc. and Authority magazines and is regularly interviewed on industry podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and hosts the Own Your Lane™ and The LinkedIn® Branding Show podcasts.
When she’s not helping professionals get clear and visible, you’ll find Michelle walking and working out to ’80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
Ready to Own Your Lane™ of Opportunity, Profit and Impact?
To work with Michelle or book her to speak, learn more at
MichelleBGriffin.com.
Own Your Lane™ - Personal Branding & PR for Experts
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.
In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.
In this episode, we cover:
00:00 – Welcome + why video is your next best move
03:20 – Vicki’s story: From introvert to YouTube authority
06:45 – The mindset shift that helped her stop hiding
08:50 – Why YouTube is a powerful platform for experts
12:15 – First steps: Strategy + research (without overthinking!)
15:40 – The danger of perfectionism and how to overcome it
19:00 – Creating a realistic content plan (and sticking with it)
22:45 – The power of consistency and content batching
26:00 – Tools + tech you need to get started (spoiler: it’s simple)
30:00 – Finding video topics that attract the right audience
36:10 – Staying motivated, specific, and in your own lane
40:00 – Key takeaways + how to connect with Vicki
Whether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.
Own Your Lane® Recognition Roadmap
Each episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.
✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors
LINNKS
• Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill
• Free personal brand resources: https://michellebgriffin.com
🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn