Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
Own Your Lane™ helps close the female visibility gap so more women experts are seen, heard, and chosen, across media, stages, their industry, and now, AI search.
If you've ever stumbled to explain what you do, hesitated to put yourself out there, or watched opportunities pass you by while less qualified people moved ahead—you're not alone. And you're in the right place.
Hosted by Michelle B. Griffin, a TEDx speaker, author and personal branding strategist specializing in PR and LinkedIn visibility, this podcast is for women experts who are ready to position their brilliance, clarify their message, and grow strategic visibility to land clients, speaking opportunities, and media coverage.
With her signature Own Your L.A.N.E.™ Recognition Roadmap,™ Michelle guides women to chart their personal brands and build visibility that converts because visibility isn't vanity, it's value and vital.
As the podcast of the She's Visible™ movement, each power-packed episode delivers practical strategies from Michelle's proprietary 4-part visibility operating system for women to lead their industries:
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Brand: Align how you show up and communicate
E - Elevate Your Authority: Grow influence with credibility boosters
Whether you're a subject matter expert, speaker, author, consultant, coach, or industry leader, these short, high-impact solo and guest episodes give you the clarity and momentum you need to turn visibility into clients, speaking engagements, media coverage, and industry-wide recognition.
Own Your Lane™. Get visible. Get chosen.
ABOUT YOUR HOST:
Michelle B. Griffin is a TEDx speaker, personal branding strategist, and PR visibility expert helping women experts build brands that grow businesses and lead industries.
As the founder of Brand Leaders and the She's Visible™ movement, Michelle is the architect of the Own Your Lane™ Recognition Roadmap, which positions your difference, clarifies your message, and grows strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master's degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She's helped Fortune 500 companies, startups, small businesses, and industry thought leaders elevate their brands and expand their reach through clarity, connection, and human-centered visibility.
Michelle has been featured in Forbes, Entrepreneur, Inc., and Authority Magazine, and is regularly interviewed on industry podcasts. She's the author of Position Yourself and The LinkedIn® Branding Book, and also hosts The LinkedIn® Branding Show.
When she's not helping women get visible, you'll find Michelle walking to '80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
READY TO OWN YOUR LANE™?
Whether you're building a personal brand from scratch or scaling your visibility to the next level, learn more at MichelleBGriffin.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.
In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.
In this episode, we cover:
00:00 – Welcome + why video is your next best move
03:20 – Vicki’s story: From introvert to YouTube authority
06:45 – The mindset shift that helped her stop hiding
08:50 – Why YouTube is a powerful platform for experts
12:15 – First steps: Strategy + research (without overthinking!)
15:40 – The danger of perfectionism and how to overcome it
19:00 – Creating a realistic content plan (and sticking with it)
22:45 – The power of consistency and content batching
26:00 – Tools + tech you need to get started (spoiler: it’s simple)
30:00 – Finding video topics that attract the right audience
36:10 – Staying motivated, specific, and in your own lane
40:00 – Key takeaways + how to connect with Vicki
Whether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.
Own Your Lane® Recognition Roadmap
Each episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.
✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors
LINNKS
• Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill
• Free personal brand resources: https://michellebgriffin.com
🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn