Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Own Your Lane,™ the podcast of the She's Visible™ movement, is the show for women leaders and experts to confidently shape their personal brands, lead visibly, and earn recognition and opportunities to grow their careers and businesses.
Hosted by Michelle B. Griffin, TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show centers on real conversations and practical strategies that help women experts and leaders become noticed, known, and chosen for what they do best.
Each episode blends conversations and actionable how-to advice grounded in Michelle’s Own Your Lane Recognition Roadmap™ to help you:
- Articulate your strengths and leadership voice
- Build a personal brand that positions you for recognition
- Strengthen your presence on LinkedIn and in AI search
- Be seen in the media, land stages, and grow your thought leadership
You’ll hear solo insights and guest conversations with accomplished women leaders, subject matter experts, communicators and change-makers who’ve turned clarity into confidence and visibility into real results.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.
As the founder of Brand Leaders® and creator of the Own Your L.A.N.E. Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.
Through her movement, She’s Visible,™ Michelle champions women leaders and experts to shape their personal brands and confidently own their voice, value and visibility across their companies, industries and online — including media, speaking, LinkedIn® and AI.
With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.
Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.
Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazines, and she’s a frequent speaker and guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.
When she's not speaking or helping women get visible, you can find Michelle outdoors, walking or working out to 80s music, meeting new people, or finding gluten-free treats on my travels.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane® - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start?
In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.
From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.
In this episode, we cover:
00:00 – Intro: The power of starting before you’re ready
03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder
07:20 – How podcasting helped him find his true lane
10:40 – The moment he knew it was time to pivot
14:25 – Positioning: Carving out space in a saturated niche
19:30 – Building brand presence through content, podcasting, and partnerships
24:10 – The mindset shift that helped him push past fear and visibility blocks
28:45 – Frameworks + thought leadership: why you need one
32:30 – Elevating authority: what builds trust and recognition
37:00 – Bernie’s long game and vision ahead
42:10 – Key takeaways for owning your lane and taking that first step
Whether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.
Own Your Lane® Recognition Roadmap
This episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:
✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors
🔗 LINKS
• Visit Bernie’s website: https://midlifefulfilled.com
• Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges
• Get free personal brand resources: https://michellebgriffin.com
🎧 Be sure to follow the podcast and leave a review so more experts like you can Own Your Lane® and build a visibility-driven brand of impact.
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn