Own Your Lane - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Own Your Lane™ is the personal brand + leadership communication and professional visibility podcast for women leaders and experts who want to communicate their value clearly, show up with confidence, and earn the recognition they deserve.
Hosted by Michelle B. Griffin, a TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show explores how visible communication builds trust, credibility, and opportunity in your career, company, and community.
Each episode blends storytelling, strategy, and Michelle’s Recognition Roadmap™ framework to help you:
- Articulate your strengths and leadership voice
- Build a personal brand that positions you for recognition
- Strengthen presence and credibility across every platform
- Lead visibly on LinkedIn, media, and every room that matters
You’ll hear solo insights and guest conversations with women leaders, communicators, and change-makers who’ve turned clarity into confidence and visibility into results.
As part of the She’s Visible™ movement, Own Your Lane™ is dedicated to helping women lead visibly, communicate with purpose, and own the value they bring.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.
As the founder of Brand Leaders® and creator of The Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.
Through her movement, She’s Visible,™ Michelle champions women leaders and experts to step forward, share their ideas, and be recognized for their contributions.
With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.
Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.
Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazine, and she’s a frequent guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.
When she’s not helping women lead visibly, Michelle can be found walking to ’80s music, exploring new places, or recharging under the Florida sun.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.
In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.
In this episode, we cover:
00:00 – Welcome + why video is your next best move
03:20 – Vicki’s story: From introvert to YouTube authority
06:45 – The mindset shift that helped her stop hiding
08:50 – Why YouTube is a powerful platform for experts
12:15 – First steps: Strategy + research (without overthinking!)
15:40 – The danger of perfectionism and how to overcome it
19:00 – Creating a realistic content plan (and sticking with it)
22:45 – The power of consistency and content batching
26:00 – Tools + tech you need to get started (spoiler: it’s simple)
30:00 – Finding video topics that attract the right audience
36:10 – Staying motivated, specific, and in your own lane
40:00 – Key takeaways + how to connect with Vicki
Whether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.
Own Your Lane® Recognition Roadmap
Each episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.
✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors
LINNKS
• Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill
• Free personal brand resources: https://michellebgriffin.com
🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn