Standout Women Podcast: Personal Branding, PR & Thought Leadership For Visionary Women

Personal Brand Style: How to Be More Confident, Make a Statement and Stand Out On Stage, in Photoshoots and at Work with Angela Foster

November 17, 2023 Michelle B. Griffin
Personal Brand Style: How to Be More Confident, Make a Statement and Stand Out On Stage, in Photoshoots and at Work with Angela Foster
Standout Women Podcast: Personal Branding, PR & Thought Leadership For Visionary Women
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Standout Women Podcast: Personal Branding, PR & Thought Leadership For Visionary Women
Personal Brand Style: How to Be More Confident, Make a Statement and Stand Out On Stage, in Photoshoots and at Work with Angela Foster
Nov 17, 2023
Michelle B. Griffin

Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds?

When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable.

This week's guest on Ask The Brand Therapist: Personal Branding for Leaders, is all about how to make your wardrobe work for your personal brand to make a powerful first impression (and spend less time second-guessing yourself.)

Imagine showing up prepared and confident in brand photoshoots, keynote presentations, work, and everyday life with a wardrobe filled with clothes that fit your height and flatter your body.

My guest, Angela Foster, the go-to style coach for women leaders and founders, will help us achieve just that. She shares her 'Brilliant First Impression' framework, a three-step method that transforms your closet into a treasure trove of outfits that truly mirror your personal brand.

Learn actionable tips to curate a wardrobe that not only flatters your body shape but propels your career and business forward as well as ensuring you step onto the stage or into a photo shoot confident and dressed to impress.

LINKS:
Connect With Angela Foster on LinkedIn
Grab Angela's Free Resource: How to Make a Brilliant First Impression

Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.

If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.

Learn more MichelleBGriffin.com

WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING:
Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn


Show Notes Transcript Chapter Markers

Are you familiar with the '7-Eleven Rule' where strangers make 11 decisions about you within seven quick seconds?

When it comes to personal brand style, this matters even more. Yet, establishing a style that reflects your business brand can feel overwhelming and unattainable.

This week's guest on Ask The Brand Therapist: Personal Branding for Leaders, is all about how to make your wardrobe work for your personal brand to make a powerful first impression (and spend less time second-guessing yourself.)

Imagine showing up prepared and confident in brand photoshoots, keynote presentations, work, and everyday life with a wardrobe filled with clothes that fit your height and flatter your body.

My guest, Angela Foster, the go-to style coach for women leaders and founders, will help us achieve just that. She shares her 'Brilliant First Impression' framework, a three-step method that transforms your closet into a treasure trove of outfits that truly mirror your personal brand.

Learn actionable tips to curate a wardrobe that not only flatters your body shape but propels your career and business forward as well as ensuring you step onto the stage or into a photo shoot confident and dressed to impress.

LINKS:
Connect With Angela Foster on LinkedIn
Grab Angela's Free Resource: How to Make a Brilliant First Impression

Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.

If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.

Learn more MichelleBGriffin.com

WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING:
Thought Leadership & Empowerment for Women
MY NEW BOOK: Sign Up for VIP Updates (Oct 15, 2024)
READ MY BOOK: The LinkedIn Branding Book
JOIN: My LinkedIn Branding Community
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn


Speaker 1:

Hey everybody. It's Michelle jumping in to tell you what today's episode is all about. This is an important conversation I actually wish I would have had and recorded more than a year ago. Yes, I'm gonna tell you two mistakes that I made regarding personal brand style. A year ago I had a photo shoot and one of the conferences I spoke at last year I was not in alignment with my personal brand style and the outfit and the statement I was making. I'll explain all about it, but I'm thrilled to introduce someone who's just so brilliant at what she does Angela Foster.

Speaker 1:

She is a style coach who understands the importance of brilliant first impressions. This is actually the name of the framework she's gonna teach us and, like me, she knows how important first impressions are. You'll hear me say a lot. First impressions are final impressions and that is so important in our styles. She drops a really important quote in here about people size this up 11 times in seven seconds. So that was astonishing. But it really makes the case of not just if you're gonna speak, photo shoots, but at work. Everywhere that you show up, your style is your personal brand and she really breaks this down in such a way that it's not overwhelming. It makes such logical sense and you don't have to spend a fortune or do a lot of work.

Speaker 1:

Angela spent more than 20 years as an executive in the fashion and beauty space and now she has transitioned to helping high achieving petite women feel more confident by creating a closet they love. Isn't that the dream we all want? She helps her clients show up prepared and confident, which is key in brand photo shoots, keynote presentations and everyday life and work, because having a wardrobe filled with clothes that fit for their height and flatter their body can make all the difference, especially when you just love what you wear, don't? We all just feel like we are rocking it and we can overcome and take on anything. When we feel good, we look good. I absolutely love this conversation. That's why I'm so glad you're listening to it, so that you don't make the mistakes that I have. So we're gonna talk all about her brilliant first impression and the three ways that you can be super prepared for a closet that you love year round, and she has a free giveaway that I have signed up and you will also enjoy and be able to put to good use.

Speaker 1:

So let's get going and I can't wait for you to meet Angela Foster. Hey, there, it's the brand therapist, michelle B Griffin, and welcome to your weekly personal brand therapy session. As a certified personal brand and PR strategist, speaker and author, I'm here to empower you to put yourself out there so you can find clarity, build visibility and grow your industry authority. I'm super excited you're here. Now let's get going with today's session. Welcome back everybody to another session of Ask the Brand Therapist. I'm the brand therapist, michelle Griffin, and this week is all about making your best first impression when it comes to your style. So I'd love to welcome to the show Angela Foster, who is a style coach for women, leaders and founders, which is a lot of what our listeners are. So welcome to the show, angela.

Speaker 2:

Michelle, thank you so much for having me. I have been a fan of yours for years, so it's like on my bucket list to get to talk to you about this, so thank you for having me.

Speaker 1:

Thank you so much. No, I absolutely love what you do because I know you do petite styling and I just told you before we went live I'm petite and I've always had problems finding things to wear and look the best, and so you're not overthinking yourself because that's a big thing. What we do and our clothes really are the symbol of who we are, and especially for personal brands and building that presence. So before we jump into all the great things I know you have so much to share, let's let everybody know, who have not met you yet, exactly who you are, which we introduced you, but exactly what you do and how you do it.

Speaker 2:

Women entrepreneurs and executives hire me to help them put together a closet of clothes that fit their body shape, represent their brand, so they feel really confident being visible which is your jam so they can go on video, they can make stage presentations and feel confident even boardroom presentations, wherever they're visible, so that they can show up and be their best.

Speaker 1:

This is absolutely what I'm all about Getting women visible, feeling confident and yourself and what you're wearing, because that is the projection there. Right, angela? This is so important. I know you do a lot of petite, but this is cross the board, universal and even if for the men listening. But today we're really gonna focus on women and how they really show up with HUD. Are you familiar with Deon Sanders, coach prime. He went to Florida State. I always quote his thing if you look good and you feel good, if you feel good. He says they pay good, but in a sense it could be anything that you want, but when you look good, you feel good and you do good, and so I know that's really what you are all about. So let's get into this.

Speaker 2:

Where do we start if we wanna look and feel our best and have clothes that represent us so we can get visible and rock whatever we want out of life, career and business, and just to go back to your point, but they do pay good right, because when you show up and you give 110%, those prospective clients, prospective employers, they're more likely to be attracted to you and hire you. So, yes, absolutely, it works in this too. When I'm working with new clients, there's really three things that we tackle first, and the first one is a brand thesaurus, and this is applicable whether you're speaking to somebody who's building their personal brand or whether you're speaking to somebody who is trying to get more exposure for their business brand. And it's really what are three words that you want to your perspective, boss, clients, whatever to perceive when they see you. And so clients, new clients and I will do a brain dump and I always say, when you have dumped every single possible word that you want people to perceive you as, keep going, because that's when we really get specific and that's where the magic happens.

Speaker 2:

So now, if it's a business brand, oftentimes if you've worked with a branding specialist, they'll have given you some sort of a thesaurus that you can cherry pick from. But if you haven't done that, if you haven't worked with a branding specialist or it's your personal brand that you're trying to get visible, really do that and those words that are specific. A lot of times new clients will. They'll be like, oh, professional or trustworthy, like milky words that are just don't say a whole lot. So I always encourage them to really dig deep and then we can create a closet and an outfit kind of I hesitate to say uniform because uniform sounds boring but a brand uniform that you can wear anytime you want to be visible. I absolutely love this.

Speaker 1:

Can I just tell a little story and be a little bit honest, of course? Because a little over a year ago I hired someone to do a photo shoot for me a photographer, she's really good and I'm in branding. I started doing my colors, I went to, got my Hair Done, my Makeup Done, right. Now this is like a total transparent motor for me.

Speaker 1:

I wish I would have had someone like you, because I just picked some things and I do really pay attention to my clothes, but I did not pay a lick of attention, like what you're talking about here, on what I'm going to wear. And then when I got the pictures back, they were great, but I hate everything I'm wearing because, also, I worked in insurance and legal, which are very buttoned up industries. I had that blazer on, I just so used to going to conferences and all the things that I did and I really didn't feel 100% that I was aligned with what I was wearing and to this day I still need to redo that. But I can 100% agree with what you do, why you do it and what a need is for what you do, because, yeah, my hair and makeup look good but I didn't feel good in my clothes. So what's the point?

Speaker 2:

And you bring up such a good point and a lot of entrepreneurs, especially female entrepreneurs. They had a previous life, so whether it was in corporate or whatever, which buttons up and blazers, and probably more conservative, and now you're in a creative industry where you want to let a bit of your personal and your philosophy and all of that shine through. So it can be a little bit of a journey to get there, so 100%. But you bring up a good point with the whole. Like how do you figure out this style that you want? A lot of women.

Speaker 2:

They start with the color oh, so my logo colors are purple and white or whatever and then they feel obligated to wear purple and white every single time that they're photographed or they're on stage.

Speaker 2:

And no offense, no matter how much you love purple, eventually it's going to get old, like, or you're not going to be able to find the perfect outfit or whatever. So, say, you have two identical women and they walk in the room they're twins and one of them has on a black pencil skirt, a black blazer and then a black blouse underneath, and then the other woman has on black skinny jeans and a black moto jacket and whatever, a black hair accessory Two very different messages wearing the exact same color. So, once you get past the color, whatever that is, whether it's purple, the cassette, your brand color or whatever but we need to take it a step further and then say, okay, what styles are going to help reinforce that brand, the source that you have, whether it be like fun or edgy, or serious or conservative, whatever that is. But, yeah, take it just a step past the color. Also, our style has changed since COVID.

Speaker 1:

What you say 100%.

Speaker 2:

I can't tell you how many clients come to me and they're like a couple of things.

Speaker 2:

Number one I want to still be able to see what I'm wearing.

Speaker 2:

I still stand in my position of authority while maintaining approachability, so that can be a challenge right there.

Speaker 2:

And then also, if they're a leader of a team and they're in the office a few days, presenting to clients a few days, working from home a few days, it all of a sudden creates this thing where before COVID we would walk into our closet and the majority of us had a work section of our closet and anything that we pulled from there would be appropriate for what we had on the schedule for the day. But now we have so many different buckets that what you wear to a client presentation is going to look a whole lot different than when you're on Zoom, meetings with your team or whatever, breaking those up into the different buckets. What's nice about it is that once you have that in your head, there's three things that I do mainly I'm in the office, I'm on Zoom and I'm in the client's office, and then you break it down that way to digest and really come up with a strategy for what you want to wear in each of those different contexts.

Speaker 1:

That's really good. So step one would be walk me through the frame of versus the thesaurus. Then the second one breaking down to the categories.

Speaker 2:

So then the second thing I would do is, after you come up with your thesaurus, then what does that mean to you? Because, michelle, if I said what's an edgy, look for you it's going to be different than what I think is edgy. Or if you said professional or trustworthy, whatever your words are, that's going to look different. So I have my clients create a Pinterest board for each of their three words and start pinning things that represent that word to them, and I typically challenge them if they. 15 to 20 is the sweet spot, because then I can go in and look at the board and you will be blown away and this is actually where the magic starts to happen. You will be blown away by how many similarities you'll see in those 15 to 20 pins. And it really helps give me, as a stylist and somebody who's going to help them shop and put outfits together, a very clear idea of what they like, what they're attracted to and what that image means to them. Yes, so that would be the second thing, like, actually put that word to pictures. And then, yes, the third thing is put those different buckets.

Speaker 2:

For example, I have a client and she does a lot of stage presentations. She also does conferences, where she's out presenting to a smaller group of people, and then she also works from home a few days a week. Instead of doing colors or anything like that, we actually created a brand silhouette for her, so her particular body shape looks great. When you have a more tailored top and a fuller bottom, that's super flattering on her. So then we translated that silhouette into the three different categories where she finds herself working in the most, and then it's so easy just to put together a little uniform for her.

Speaker 1:

I love that you said a uniform is more like a silhouette, because some people say uniform, that would all be, of color and it's not.

Speaker 1:

I really prefer clothes that fit me better than the color. That's what I need to look for, because you feel more confident in something that a hundred percent fits you and you're like I'm rocking this right. Yes, you have confidence and, let's face it, we've all put on outfits that look good in the hanger but they are not right for your body. So I love that you really pay attention to that. I'm learning so much. I wish I would have recorded this a year or so ago because I paid zero attention. So let my mistake be someone's lesson today, because, as women, you're like make sure your hair, make it look good, but no, it was probably, and I it wasn't like the end all be all, like I spent all this money. I know you can spend so much money on photo shoots.

Speaker 1:

This was just like hey, michelle needs better headshots, and it was more of an off the cuff last minute thing, but still those pictures. And then you want to wait a little bit of time till you get new ones. I'm probably going to do them next year, but this episode is so invaluable. So if I want to be known for like my, let's put me as example.

Speaker 1:

like yellow but it does get overwhelming and to say I have to show up in yellow all the time. So what is your best advice for me then? Who wants to embody my brand and still look and feel confident and visible?

Speaker 2:

Yes, I think that's an amazing question, because a lot of women find themselves in that exact position. So my first suggestion would be it doesn't have to be yellow head to toe right, depending upon the situation that you're in. If you're on stage giving a presentation, it could be a yellow pair of shoes. If you're on zoom, it could be yellow earrings actually virtual, or in person it could be a yellow scarf. And this kind of ties into the third step that I recommend clients do it, and that is create a brand signature.

Speaker 2:

And that is something that if, michelle, you and I had never met before and I was seeing you for the very first time on LinkedIn and I saw your picture and I would look at your headline and it would be a branding expert Okay, terrific. So I see you a few times and it's that the girl that always has the fabulous yellow earrings on. I see you enough times and all of a sudden I'm like, oh my gosh, every time I see her she looks amazing, it has the most fun earrings on. So then I start to remember your name and putting it together with what you do and it just helps solidify that recognizable quotient which just keeps like, as our audience's attention span keeps shrinking, it gets harder, and they have to see us more and more often to become recognizable. So find a signature that you love, that you feel comfortable wearing every time that you're visible, and then tie that into your brand color.

Speaker 1:

I like the idea of earrings because that's easy and I'm sure there's a lot more cool yellow earrings out there than yellow clothes. Yes, never because I do like to wear a lot of black not to embody Steve Jobs or anything, but I just think it's, especially when you're presenting. It's clean and you kind of a silhouette. Yeah, another mistake I made last year is that I was doing my book launch and then the same day I presented at a business conference and I thought the outfit I was wearing didn't end up matching the way I felt. You really have to think where you're showing up at work presentations, because that now lives and that's the thing you want to feel good and look good, because a lot of times you're photographed, you're recorded and that lives on, and then you want to use those pieces and speak your things for whatever and you're there. So it's a very important decision. It's not just looking good at the moment, it's evergreen stuff that you're putting in.

Speaker 2:

Oh my gosh, and you want to be able to use it because that's so valuable and adds so much credibility. Yeah, I think one of the things that my clients, when we first start working together, a big speed bump is that they just don't plan ahead enough. So with my year long clients, we start at the beginning of each quarter and say, okay, what do you have on your calendar? What does that look like? What do you need? What are the outfits that you're going to wear? It's done so the day of the presentation or the day that you're packing for the business trip or whatever, you don't have to think about it, you already know and it just takes one more piece of stress off of you. And with stage presentations then you don't have to worry about what you have on. You look great, you've tried it on before, it works on your body, shape and all of that, and then you can focus on the most important thing and that's giving a killer presentation, right.

Speaker 1:

Absolutely, and that was exactly what I used to do in my previous role. I was executive director for professional association and every year we'd have a 2000 person conference in Orlando and I would shop for weeks before to find the right outfits, try them on before and have them laid out. Everything was perfect, this and that and then. That is actually what you're telling me, or us listening what we should do with our everyday life, not just special events. Have your go-to everything and, I'm sure, your closet. If I went, look at that, do you have an amazing closet and everything Package perfectly.

Speaker 2:

Oh, I wish I'm about due for a new clock at edit. You know how it is you just keep accumulating things. So a couple times a year I have to really go through and purge.

Speaker 1:

And Now that's a good idea. Whatever doesn't serve, you just get rid of it.

Speaker 1:

It's so refreshing to do that, but this has been such great advice. What's some scenarios here? We're less mean women listening who are leaders like you know it. The clothes I have just don't align with me and don't speak to my brand and there Maybe have worked with me or not and really know what they want to embody. And you've given us some great parts of your frame, or what would be the next thing they should start thinking about if they want to start practicing this?

Speaker 2:

We always need to have a goal in mind, right? So I always split start with where your closet is at right now. I think one of the things that clients are oftentimes surprised by when they start working with me it the that they don't have to go out and buy a ton of clothes that really there are a lot of clothes that they already have in their closet that will work. It's either we need to pair them with something different or maybe have them altered especially because For everyone, fit is critical, but especially for petite and then going over proportion and making sure it's not Cutting me off prematurely and making me look shorter and wider and that type of thing. But really figure out what you have in your closet that's working right now and then making a list of what might be missing. So are you missing an amazing pair of black pants? You have black pants that you don't love them, all of that. So put that on our list and just start a list of just a Couple of things that you need to fill in the gaps.

Speaker 2:

I get this question a lot from. Clients are like haven't worn it in six months. Doesn't that mean I have to get rid of it? And I always say no, not necessarily because it could be. You're not wearing it because you Just don't have anything to wear with it. So it might be an awesome piece, it might flatter your body shape, might make you feel amazing, but we just need to figure out something different, or figure out what's gonna be perfect to wear with it. Know where you're at right now, know where you want to go, create a list and then stick to it. I think that's sometimes how we end up with 12 pairs of blue jeans and nothing else to wear is because we go shopping and we're like oh, I can always use another pair of blue jeans Instead of what we actually need, which is probably not another pair of blue jeans, exactly.

Speaker 1:

Let's talk about this, because we all get swept away shopping. I know you just said do a itemization and what you have and especially your goals and where I need to look the part in these different areas. But let's talk about the question of trends versus classic pieces, because that is what we all want to look on trend. But then you don't want to invest too much in that stuff because I was just Seeing how some of the things from 20 years ago was wow.

Speaker 1:

Some of the 90s things are coming back now and it's wow, I should have kept those, or how do you make sense of all that? I was so fickle and it just changes all the time.

Speaker 2:

It does so. The first thing is it's funny. I just had a client ask me this very same thing. She goes oh my gosh, I should have saved those overalls from the 90s. And I said that you should not have early, because even if in this season it's all about the 90s, from Biker shorts and fanny packs and all sorts of stuff, on the flip side though, it's always a slightly different silhouette. The fabrics are always updated. So even if we're wearing overalls again this season, it looks completely different than how it looked back in the 90s. So note if it's out of date and if you're not wearing it either, move it to a different closet, donate it, thrift it, whatever.

Speaker 2:

In regards to when you're looking at current trends, it's something that should be tackled after you already have your other buckets filled up. Trends are like Sprinkles on a cupcake, right like after you have the big piece done. Then just sprinkle them in there when you see one that the body shape and fits you. But it should be sprinkled on. It shouldn't be the majority of your closet. When you have just a closet full of trend, it just means you're gonna have to redo your closet every single season. Not only is that just a big financial Investment, but it's for women entrepreneurs and executives. Quite frankly, they just don't have time to redo their closet every six months. It's just too much.

Speaker 1:

It is, and then you always feel like you have to be always on these things. It's almost like you need to learn the pieces that are classic and that you feel good in, and then Accessorized with maybe a trendy accessory yes, and then you're not spending as much. You can spend a ton on trendy stuff now that is of course. I like to put trendy stuff as more. I don't want to say disposal, but less. Focus on higher quality pieces. I don't want women to make mistakes and spend too much, because we've all been there.

Speaker 2:

No, we all have a closet full of money that we wish we had back. I think the big thing is, once a woman knows the silhouettes that flatter her shade, it makes walking away from trends that don't flatter so much easier. Once you really have a firm handle on that, then it's just like a. I love wide-legged Palazzo pants. They make me look like an envelope. Once you've just absorbed, sat and said, okay, that's just the way it is. It doesn't work with me, then it's easy to move on absolutely about those pants.

Speaker 1:

Those are the ones I wore to that presentation. Like, oh, I love these pants. I tied them under my home closet and then, looking at the footage, I'm like, oh my god, why did I wear those? Like I got rid of them because I'm petite too? Yes, because things swallow me up, and so that's why I really love that you do petite. Shout out to our petite friends.

Speaker 1:

Because there's not a lot of cool clothes in the petite category that I see. So having someone help you with that, what you're telling us here is timeless for anybody, man or woman, really. But classic pieces are so important because I can't tell you, I know your, this topic is all about your brilliant first impression. But without that first impression you really do leave opportunities, you leave yourself confidence. You just leave so much on the table where we don't put it or thought into our clothes and that's not being Fully or anything. It's really part of us. This topic is so important because even a year later, I'm still mad about my photo shoot. Every time I see those pictures from that conference, I'm like why did I wear that? Like I did not put enough Emphasis on my clothes as I did the presentation. And that is not me. If you know me, I really pride myself as not to be superficial, because I just know head to toe it's, it's a complete package and you can't ignore how important this is.

Speaker 2:

So you said so much goodness. There are two things I just want to emphasize. Just to really make sure it makes an impact, I call it the 7-Eleven Rule, and strangers, when they meet us for the first time, make 11 decisions about us in seven seconds. So to your point about, it's not frivolous at all. It's when you step on that stage, before you even have a chance to introduce yourself, they have already decided does she know what she's talking about? Am I gonna listen or am I gonna zone out and check my email on my phone? Or, of course, from a financial standpoint, is she worth that much money? Do I wanna hire her? Do I wanna work with her? And all of that. It is absolutely critical.

Speaker 2:

And then, from a petite standpoint, yes, petites absolutely have to watch the amount of volume and, like wide-legged Palazzo pants, can swallow us up. So, yes, volume is always something to pay attention to. One tip that helps, especially when you're going to be either in a photo shoot or on stage, where it's head to toe is to take a mirror selfie and, for whatever reason, whether it be because it's a two-dimensional photo, it gives you a very critical view of your outfit and then that way, you have a chance to tweak it before you go on stage or before you go to the photo shoot and all of that. So for all of my clients who are getting ready to do some sort of photography, I always say the outfit looks great, I think you look great in it, but take a mirror selfie and let's really diagnose it and see if there's anything that we can do to improve it.

Speaker 1:

That's a really good point, because I know today's discussion is overall about the brilliant person impression, but we are talking about, in different scenarios, work stage and photo shoots, because I know a lot of my clients will go and get photo shoots and this is an important discussion. Any other tips for the photo shoot or clothing?

Speaker 2:

I think the biggest thing is that women just don't plan ahead enough. I recommend my clients start four to six weeks out. So when you have the photo session book, start then, because that will allow you plenty of time. For I don't like it. It doesn't really speak to my brand, the Sores. It doesn't look awesome on me or I have to exchange it for a different size. I want to have it altered. Do I have the right accessories? It gives you time for all of that and you're not the night before you're not scrambling to shop your closet and hope you have enough stuff to wear. So that would be. The one thing is just to plan ahead. I really have an idea of. I want something casual. I want something that speaks to the different categories that you find yourself in at work, so you have something for a wide range. I typically recommend depending upon as long as it's not like a headshot photo shoot is to have at least five outfits.

Speaker 1:

I like that. That is a good idea and I love this. Four to six weeks because you're right, sometimes you find something you have to go order online and get it altered.

Speaker 2:

And oh my gosh.

Speaker 1:

the pressure and the stress is just too much so right, yeah To your point.

Speaker 2:

we're trying to get our hair and make that done and our nails done. Everything else, yeah, we don't need anything else.

Speaker 1:

And I also want to caution. We're talking about owning your own style. I see photo shoots and people seem to replicate either in the stances that women do, but also in their clothes. It's own your unique style. Own that signature piece, what you're saying here. Own that in your photos, because that really shows that you've taken the time and you really stand out. That's all what a personal brand photo shoot is about, right? Not looking the same, posing the same, all that stuff, because it just starts getting really cliche and that is not what we're about to make women visible.

Speaker 2:

Absolutely. If you've gone through a brand photo shoot and you have the same laptop and fake floral arrangement behind you or stack of books or whatever, it's not gonna make you stand out from your competition any more than if you hadn't had the brand photo shoot. So absolutely.

Speaker 1:

We're at the cup of coffee or the Starbucks. If I see another one of those when things get a little cliche, it's time for a reboot there. But this has been so tremendous, angela. I've learned so much from you today and again I'm hoping that my story is about my photo shoot and my stage appearance. Please don't make those mistakes that I did. Focus on what you gotta do in your presentation, but also realize just as important, as Coach Prime says, when you look good, you feel good. They pay good. Right. This is totally brilliant.

Speaker 1:

Okay so every personal brand therapy session episode has an actionable takeaway. I wanna empower women and people to be the best they can with their personal brands, but also to take action so we can get to that better place. So, with that being said, Angela, what's one takeaway that we can do today to start really rocking our best first impressions when it comes to our style?

Speaker 2:

Absolutely. And because you're such an advocate and such a cheerleader for all of us being visible, my challenge would be to, depending upon what that visibility looks like whether it be videos on social or whether it be selfies in your office behind the scene come up with that, a outfit for every one of those scenarios, have it handy and then that way, when you're ready to be visible, when you know it's hey, it's time to do my weekly video or it's time to do my weekly selfie, whatever it is, you have that outfit handy. So it takes away one excuse from getting visible right now.

Speaker 1:

Ooh, I love that because we didn't even touch about the whole social media. That was an awesome takeaway. No, I love that.

Speaker 2:

I love that.

Speaker 1:

So smart. In fact, in my home studio office I have a closet on the side and I will keep some shirts and tops and things, especially because sometimes when we're doing visuals I might be wearing jeans underneath or whatever yoga pants, but no, I'm rocking the top. I know it's always there in a pinch. And just to recap what you're saying, your style is your best. First impression 11, I wanna you'll have to send us the link so I can put the show notes that 11 impressions. That's incredible. I had never heard that You've given so many gems today. Let us know where we can follow you and find you to learn more. Thank you.

Speaker 2:

So I actually have a special 10 minute crash course for your listeners. They can get access to it at angelastylecoachcom. Forward slash, michelle, and it's a quick video and a PDF with everything that we've talked about, plus some other additional tips and tricks and things like that.

Speaker 1:

I will be signing up for that too and I'll put that in the show notes, because you've given me so much and I know I can go back and listen and learn, but you've really inspired me. Now that the seasons are changing Really, just get my stuff in gear, because I'm gonna be doing more speaking and I've gotta get those outfits and all that style just set so you can focus on pleasing your audience and your workers and your teams and all the people we are here to help. And that's one last thing, because when you look good, you feel good, they pay good. I'm all about the first impressions or final impressions.

Speaker 1:

That's something I say a lot and I'm all about helping people put themselves out there, so it all goes hand in hand. So we'll put a link in the show notes and then I know you hang out on LinkedIn We'll put your profile link in there, your URLs. We can connect with you. But, Angela, thank you for being here today and just giving us so many gems on how we can look and feel our best. I so appreciate it.

Speaker 2:

Michelle, thank you for having me. It's been super fun.

Speaker 1:

All right, everybody. That's a wrap for this week's session, but I'll be back next week, so until then, keep putting yourself out there. You have a brand to build, a message to share and people to impact. I'll catch you next time, Take care. That's a wrap for today's brand therapy session. Are you ready to get visible and build your personal brand? Then head on over to thebrandtherapistio and grab my free resources to get unstuck and get going today and until next time. Thanks for listening.

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Fashion's Role in Personal Branding