Own Your Lane™ - The Thought Leadership Branding Podcast
For trusted experts ready to build visibility, grow influence, and lead with authority in their field.
Are you a professional services expert, consultant, advisor, founder, or speaker whose brilliance is hidden behind the scenes? You know you deliver real value, but your visibility, LinkedIn presence, and brand positioning don’t reflect the true level of authority you bring.
This podcast is here to change that.
Own Your Lane™ - The Thought Leadership Branding Podcast is the show for credible experts ready to build their personal brands, grow visibility and lead with thought leadership on LinkedIn, on stage and in the media.
Hosted by Michelle B. Griffin, TEDx & keynote speaker, advisor, author, and founder of Brand Leaders, this show offers actionable insight for building your personal brand, positioning your thought leadership, and becoming the go-to voice in your industry.
Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought leadership brand positioning system designed to turn hidden experts into in-demand authorities
🎙️ In this podcast, you’ll learn how to:
- Clarify and position your message for greater visibility and recognition
- Grow a trusted presence on LinkedIn and across your digital footprint
- Step confidently into thought leadership with speaking, media, and books
- Build a platform that attracts ideal clients and career opportunities
With real conversations, solo insights, and practical strategies, this podcast helps you move from hidden expert to visible authority—one bold step at a time.
It’s time to Own Your Lane™ and lead with visible authority.
About Michelle B. Griffin
TEDx speaker (TEDxFSU – April 15, 2025), 2x author (Position Yourself, The LinkedIn® Branding Book), and host of two top-ranked personal branding podcasts.
Featured in Forbes, Entrepreneur, Inc., and Authority Magazine, Michelle advises, speaks, and trains professional services leaders to build personal brands that drive visibility, trust, and business results.
When she’s not helping others own their lane, Michelle’s walking outdoors in sunny Florida, listening to ’80s tunes, and making meaningful connections.
Ready to Own Your Lane & Lead With Authority?
Book a clarity chat or invite Michelle to speak/train: MichelleBGriffin.com/chat
Own Your Lane™ - The Thought Leadership Branding Podcast
When to Know Its Time to Niche and Pivot Your Personal Brand + Show Announcement with Michelle B Griffin
How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift.
Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come.
Quotes:
- “You are going to put yourself out there and you should.” (2:29-2:32)
- “Build a community, not an audience.” (02:37-02:39)
- "It is so good to put ourselves out there. But it's also so important to realize what you like, who you like working with, and their needs. Sometimes you have to learn it the hard way, to go through bumps and bruises before you could figure it out.." (04:25-04:35)
- “Don't feel stuck and stagnant for long, find someone to talk to, just get the clarity.” (6:08-6:12)
- “The path to entrepreneurship is a beautiful path, but it's not a straight road. There's ups and downs, peaks and valleys, but it is amazing." (6:46-6:55)
- So now that I've been bumped and bruised and know exactly where I want to go, I'm going to be rebranding the podcast. I'm going to take three weeks off and come back, with a new name, a new premise, and all kinds of new, exciting things. (4:43-4:57)
- I cannot wait to bring you the new and improved, niched, well-positioned new podcasts that'll be coming out in three weeks. (8:42-8:49)
- Michelle’s second co-hosted podcast, The LinkedIn Branding Show, is a new weekly show to build your personal and company brand on LinkedIn. (8:20-8:29)
Ready to Own Your Lane? - The Brand Leaders® Podcast
Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.
As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.
Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn