Own Your Lane™ - The Thought Leadership Branding Podcast
For trusted experts ready to build visibility, grow influence, and lead with authority in their field.
Are you a professional services expert, consultant, advisor, founder, or speaker whose brilliance is hidden behind the scenes? You know you deliver real value, but your visibility, LinkedIn presence, and brand positioning don’t reflect the true level of authority you bring.
This podcast is here to change that.
Own Your Lane™ - The Thought Leadership Branding Podcast is the show for credible experts ready to build their personal brands, grow visibility and lead with thought leadership on LinkedIn, on stage and in the media.
Hosted by Michelle B. Griffin, TEDx & keynote speaker, advisor, author, and founder of Brand Leaders, this show offers actionable insight for building your personal brand, positioning your thought leadership, and becoming the go-to voice in your industry.
Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought leadership brand positioning system designed to turn hidden experts into in-demand authorities
🎙️ In this podcast, you’ll learn how to:
- Clarify and position your message for greater visibility and recognition
- Grow a trusted presence on LinkedIn and across your digital footprint
- Step confidently into thought leadership with speaking, media, and books
- Build a platform that attracts ideal clients and career opportunities
With real conversations, solo insights, and practical strategies, this podcast helps you move from hidden expert to visible authority—one bold step at a time.
It’s time to Own Your Lane™ and lead with visible authority.
About Michelle B. Griffin
TEDx speaker (TEDxFSU – April 15, 2025), 2x author (Position Yourself, The LinkedIn® Branding Book), and host of two top-ranked personal branding podcasts.
Featured in Forbes, Entrepreneur, Inc., and Authority Magazine, Michelle advises, speaks, and trains professional services leaders to build personal brands that drive visibility, trust, and business results.
When she’s not helping others own their lane, Michelle’s walking outdoors in sunny Florida, listening to ’80s tunes, and making meaningful connections.
Ready to Own Your Lane & Lead With Authority?
Book a clarity chat or invite Michelle to speak/train: MichelleBGriffin.com/chat
Own Your Lane™ - The Thought Leadership Branding Podcast
How This Female Founder Got Traction for Her Nonprofit Marketing Consultancy With Better Positioning and Messaging With Catrina Ossmann
It's another episode spotlighting women in business, sharing exactly how they're building their personal brands.
This week's guest is Catrina Ossmann, a nonprofit marketing leader and founder of Clever Ideas Marketing.
As a previous client, Catrina shares her struggles of not being well positioned, having an audience that is too broad, and feeling stuck on launching her personal brand.
She details her journey working with me, including how she found fast traction when she "narrow-laned." We developed a new focus for her marketing consulting, offers, and speaking.
It's a short but jam-packed series with helpful tips you can leverage for your brand. Learn her tips to get unstuck and amplify yourself as a solo founder.
Ready to clarify your brand? I'm launching in-person VIP Days for my Own Your Lane personal brand and PR roadmap service. Get in touch with me for more details.
LINKS
Connect with Catrina Ossmann on LinkedIn
Website: Clever Ideas Marketing for Nonprofit Marketing
Ready to Own Your Lane? - The Brand Leaders® Podcast
Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.
As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.
Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn