Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
Own Your Lane™ helps close the female visibility gap so more women experts are seen, heard, and chosen, across media, stages, their industry, and now, AI search.
If you've ever stumbled to explain what you do, hesitated to put yourself out there, or watched opportunities pass you by while less qualified people moved ahead—you're not alone. And you're in the right place.
Hosted by Michelle B. Griffin, a TEDx speaker, author and personal branding strategist specializing in PR and LinkedIn visibility, this podcast is for women experts who are ready to position their brilliance, clarify their message, and grow strategic visibility to land clients, speaking opportunities, and media coverage.
With her signature Own Your L.A.N.E.™ Recognition Roadmap,™ Michelle guides women to chart their personal brands and build visibility that converts because visibility isn't vanity, it's value and vital.
As the podcast of the She's Visible™ movement, each power-packed episode delivers practical strategies from Michelle's proprietary 4-part visibility operating system for women to lead their industries:
L - Launch Your Vision: Lead with your values and intention
A - Assert Your Difference: Define what uniquely sets you apart
N - Navigate Your Brand: Align how you show up and communicate
E - Elevate Your Authority: Grow influence with credibility boosters
Whether you're a subject matter expert, speaker, author, consultant, coach, or industry leader, these short, high-impact solo and guest episodes give you the clarity and momentum you need to turn visibility into clients, speaking engagements, media coverage, and industry-wide recognition.
Own Your Lane™. Get visible. Get chosen.
ABOUT YOUR HOST:
Michelle B. Griffin is a TEDx speaker, personal branding strategist, and PR visibility expert helping women experts build brands that grow businesses and lead industries.
As the founder of Brand Leaders and the She's Visible™ movement, Michelle is the architect of the Own Your Lane™ Recognition Roadmap, which positions your difference, clarifies your message, and grows strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master's degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She's helped Fortune 500 companies, startups, small businesses, and industry thought leaders elevate their brands and expand their reach through clarity, connection, and human-centered visibility.
Michelle has been featured in Forbes, Entrepreneur, Inc., and Authority Magazine, and is regularly interviewed on industry podcasts. She's the author of Position Yourself and The LinkedIn® Branding Book, and also hosts The LinkedIn® Branding Show.
When she's not helping women get visible, you'll find Michelle walking to '80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
READY TO OWN YOUR LANE™?
Whether you're building a personal brand from scratch or scaling your visibility to the next level, learn more at MichelleBGriffin.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane™ - Personal Branding, PR & AI Visibility for Women Experts - Powered by She's Visible™
How To Land Media & Speaking Opportunities Fast: The Power of a Clear Brand Message With Sarah Anto
It's another episode spotlighting female experts and entrepreneurs building their personal brands and thought leadership.
This week we're featuring Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.
Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and position herself to be seen as more than an expert in her space and attract her ideal clients.
She details her journey working with me, including how she found fast traction we honed in her unique expertise and thought leadership framework. Sarah shares how her brand positioning, messaging, and thought leadership pillars got her noticed fast---—booking discovery calls and securing media interviews within the first week.
Sarah shares her stories and industry beliefs on women in tech, which got traction fast. From media mentions to speaking at the leading stage, Sarah is "proof positive" in the power of clarity, positioning, messaging, visibility, and authority-building foundation and assets.
LINKS
Connect with Sarah Anto on LinkedIn
SarahAnto.com
Read Sarah's Success Story
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Michelle B. Griffin: Welcome back, everyone! I'm Michelle B. Griffin, your host for another standout women series episode. Today, we're excited to have Sarah Anto join us, a financial expert and growth strategist who has carved her niche in empowering first-time female founders in the tech industry. Sarah, welcome to the show!
Sarah Anto: Hi, Michelle! I'm thrilled to be here. Thank you for having me.
Michelle: Absolutely, Sarah! For those who haven’t met you yet, can you tell us a bit about yourself and your work?
Sarah: Sure! I’ve spent many years in the tech industry, which is quite male-dominated. Seeing the struggles faced by women, including myself, I made it my mission to help first-time female founders fund and launch their startups. My approach combines strategy, leadership, and finance to ensure these founders are confident and ready to launch.
Michelle: You’ve certainly mastered the art of introduction! When we first started working together, you were a bit unsure. Now, your confidence and clarity shine through. Let’s dive into how you're positioned now.
Sarah: Initially, I struggled with defining my personal branding. Through our sessions, I focused on my core values and realized how I wanted to present myself professionally, especially on platforms like LinkedIn, to empower other women.
Michelle: Your growth has been incredible, Sarah. From refining your LinkedIn profile to enhancing your online presence with a powerful website, your journey is truly inspiring. Tell us about that standout photo of you in San Francisco on your website.
Sarah: That photo was a lucky find among thousands. It captures me walking down the streets of San Francisco, reflecting my career journey there. It’s more than just a professional headshot; it represents my empowerment and belonging in the tech world.
Michelle: And it shows! It’s fantastic how you’ve embraced your new identity and used it to refine your professional image online. Now, let’s discuss your unique framework and playbook that you've developed for working with your clients.
Sarah: My framework, which I call the "Align" framework, is a strategic playbook that helps female founders assess their vision, develop leadership, and integrate effective strategies. It’s designed to navigate the specific challenges female founders face in the tech industry.
Michelle: It’s clear that you’ve crafted a specialized approach that sets you apart. Tell us about the results you’ve seen since enhancing your online presence.
Sarah: It’s been amazing! I’ve booked discovery calls, been interviewed for articles, and even invited to speak at tech conferences. My LinkedIn overhaul has opened up numerous opportunities to connect with both women and men who support our mission.
Michelle: That’s the power of a well-defined brand and a clear mission. Sarah, as we wrap up, what advice would you give to someone ready to take the leap and put themselves out there like you did?
Sarah: Don’t hesitate to seek help and collaboration. It’s okay not to do everything alone. Having a guide can make a huge difference in how you see yourself and how you project your brand to the world.
Michelle: Brilliant advice, Sarah. Thank you for joining us today and sharing your inspiring journey. For those looking to connect with Sarah, check out her LinkedIn profile and website for more insights into her work.
Sarah: Thank you, Michelle, for having me. It’s been a pleasure!
Michelle: Until next week, keep putting yourself out there. You have a brand to build, a message to share, and people to impact. Take care!