Start Being Seen - Personal Branding & PR for Women Experts
Start Being Seen™ is the podcast for accomplished women experts ready to turn what they know into what they're known for and land bigger opportunities that grow their brand and business.
Hosted by TEDx speaker and personal brand + PR strategist Michelle B. Griffin, the show explores what it really takes to become seen, sought after, and selected for what you do best.
Through solo episodes, practical strategies, and conversations with accomplished women putting themselves out there, you'll learn how to position your personal brand, communicate your value, build visible authority, and get on the radar for media, speaking opportunities, clients, strategic partnerships, and industry recognition.
We talk personal branding, positioning and messaging, PR and media, LinkedIn, speaking, relationships, digital presence, AI visibility, and the mindset it takes to put yourself out there before you feel completely ready or ready for your next level.
Because your expertise creates value. Being known for it creates opportunity.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist helping accomplished women experts become recognized authorities in their industries.
She is the founder of She's Visible™ a platform with a mission to see more women's brilliance on stages, featured in pages, and earning better wages.
With more than 20 years in communications, marketing, and PR, Michelle is the author of Position Yourself and co-author of The LinkedIn® Branding Book. Her insights have been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.
As a keynote speaker and workshop facilitator, Michelle speaks to women's conferences, ERGs, associations, and leadership audiences on personal branding + PR, LinkedIn™ presence, and AI visibility.
When she's not speaking, podcasting, or vibe coding, you'll probably find her walking to an '80s playlist, exploring vintage shops, or hunting down gluten-free treats on her travels.
Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast.
When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.
CONNECT WITH MICHELLE
→ Website: MichelleBGriffin.com
→ LinkedIn: linkedin.com/in/michellebgriffin
→ She's Visible: ShesVisible.com
BE THE EXPERT AI RECOMMENDS
Download The Recognition Ready™ AI Visibility Guide for Women Experts
→ michellebgriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com
Start Being Seen - Personal Branding & PR for Women Experts
Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor
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If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.
My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.
This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.
Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.
In this episode:
- The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anyway
- Why five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building one
- The difference between performative visibility and service-based visibility (and why one of them will burn you out)
- Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to you
- Why you don't need to post on LinkedIn to have a powerful presence there
- The one tip Antonia gives every woman who wants to start getting visible
→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/
→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/
→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/
→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylor
Rate, Review & Follow the She's Visible™ Movement Podcast
Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.
Here's how:
- Click here, scroll to the bottom, and tap to rate with five stars
- Select "Write a Review" and tell me what resonated most with you
And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.
START BEING SEEN™ WITH MICHELLE B. GRIFFIN
Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses.
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: https://www.michellebgriffin.com
SHE'S VISIBLE: https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin
CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/