Start Being Seen - Personal Branding & PR for Women Experts
Start Being Seen™ is the podcast for accomplished women experts ready to turn what they know into what they're known for and land bigger opportunities that grow their brand and business.
Hosted by TEDx speaker and personal brand + PR strategist Michelle B. Griffin, the show explores what it really takes to become seen, sought after, and selected for what you do best.
Through solo episodes, practical strategies, and conversations with accomplished women putting themselves out there, you'll learn how to position your personal brand, communicate your value, build visible authority, and get on the radar for media, speaking opportunities, clients, strategic partnerships, and industry recognition.
We talk personal branding, positioning and messaging, PR and media, LinkedIn, speaking, relationships, digital presence, AI visibility, and the mindset it takes to put yourself out there before you feel completely ready or ready for your next level.
Because your expertise creates value. Being known for it creates opportunity.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist helping accomplished women experts become recognized authorities in their industries.
She is the founder of She's Visible™ a platform with a mission to see more women's brilliance on stages, featured in pages, and earning better wages.
With more than 20 years in communications, marketing, and PR, Michelle is the author of Position Yourself and co-author of The LinkedIn® Branding Book. Her insights have been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.
As a keynote speaker and workshop facilitator, Michelle speaks to women's conferences, ERGs, associations, and leadership audiences on personal branding + PR, LinkedIn™ presence, and AI visibility.
When she's not speaking, podcasting, or vibe coding, you'll probably find her walking to an '80s playlist, exploring vintage shops, or hunting down gluten-free treats on her travels.
Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast.
When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.
CONNECT WITH MICHELLE
→ Website: MichelleBGriffin.com
→ LinkedIn: linkedin.com/in/michellebgriffin
→ She's Visible: ShesVisible.com
BE THE EXPERT AI RECOMMENDS
Download The Recognition Ready™ AI Visibility Guide for Women Experts
→ michellebgriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com
Start Being Seen - Personal Branding & PR for Women Experts
How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson
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A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University.
It was one of the highest professional moments of my life.
And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own.
It's a heartbreak I won't pretend doesn't sting. But here's what I know: the idea inside that talk is too important to stay quiet.
That's why this episode feels so personal. On the one year anniversary of stepping on that red dot, I'm bringing you someone who has spent over a decade on the other side of it, Tessa Rawson, a TEDx organizer across Europe and the US and founder of Resonance, where she coaches speakers to land and deliver their TEDx talks and pitches.
If a TEDx talk is on your vision board, this episode is your starting point.
We discuss:
- The one question every great TEDx idea must be able to answer
- What organizers are actually looking for when they read your application
- The biggest mistake most applicants make and how to avoid it
- Why persistence and patience aren't optional and how long it really takes
And much more.
Part 2 is coming soon all about how to present once you land the spot.
Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/
Visit Tessa's website → https://www.resonance-ideas.com/
Michelle B. Griffin's TEDxFSU topic: https://announcements.fsu.edu/article/tedxfsu-conference-brings-ideas-center-stage
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Rate, Review & Follow the She's Visible™ Movement Podcast
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Here's how:
- Click here, scroll to the bottom, and tap to rate with five stars
- Select "Write a Review" and tell me what resonated most with you
And if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority.
START BEING SEEN™ WITH MICHELLE B. GRIFFIN
Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses.
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: https://www.michellebgriffin.com
SHE'S VISIBLE: https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin
CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/