
Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Episodes
MMS #128 - Cracking the Code of Modern B2B Sales with Anthony Iannarino

MMS #127 - The Power of Live Selling: How to Build a Brand and Drive Sales with James Buckley

MMS #126 - The Digital CEO: Building Reputation to Fuel Sales Pipeline

MMS #125 - Ditch the Scripts, Build Real Connections: Prospecting in 2025 with Larry Levine

MMS #124 - Turning Rejection into Revenue: What to Do When They Say No with Andrea Waltz

MMS #123 - The Custom Sales Playbook: From Chaos to Consistency with Lee Salz

MMS #122 - Humanizing Sales for Results: Building Relationships That Convert with Denise Murtha

MMS #121 - From LinkedIn Lurker to LinkedIn Leader: A Journey to Sales Success with Chris Dunn

MMS #120 - How to Level Up Your LinkedIn Strategy for More Conversations in 2025 with Brandon Lee and Carson Heady

MMS #119 - The Chameleon Effect: Unlocking High-Value Prospect Conversations with Stephen Oommen

MMS #117 - The Power of Being More Human in Sales with Andy Paul

MMS #116 - Driving Profitable Change: Sales Leadership with Don Barden

MMM #115 - From Data to Decisions: Digital Transformation Strategies with Denise Natali

MMS #114 - From Bar Bouncer to Tech President: Leveraging Your Network with Nabil Aitoumezian

MMS #113 - Adapting Sales Strategies for the Modern Marketplace with Amy Franko

MMS #112 - Strategic Sales Mastery: Building Scalable Growth with Liz Heiman

MMS #111 - The Evolving Art of Selling with Allan Langer

MMS #110 - Beyond the Bottom Line: Purpose-Driven Leadership in Modern Distribution with Dirk Beveridge

MMS #109 - Revenues Through Reputation with Brandon Lee and Tom Burton

MMS #108 - Out-Performing in a Digital-First World: Tactical Sales Strategies with David Brock

MMS #107 - From Doorsteps to Digital: Leveraging Offline Skills for Online Success with Jeff Kirchick

MMS #106 - Lead with Your Brand: Mark Hunter’s Guide to Sales and Leadership Success with Mark Hunter

MMS #105 - Live Shows & Podcasts for B2B Demand Generation with Carson Heady and Brandon Lee
